Running a PPC campaign is not easy. It requires all the efforts and good strategical skills. Also, while running a PPC campaign, it is important to ensure that you get as many visitors to your site as possible. No matter how many visitors come, if the first page they see does not attract them, then they will not stick around and make a purchase. Since in PPC advertising, you are required to pay for each visitor visiting your site (no matter if they purchase or not), it only makes sense that you would invest some time and effort to ensure that your visitors like what they see when they get there, and make a purchase as well.
When you are paying for every single click, you must ensure that the landing page where consumers end up post-click should be converted. When it comes to PPC landing page design, impressions count more than ever. There are different ways by which you can impress the visitors visiting your site. But here, let us discuss about the latest and the hottest trends for the design of PPC landing pages. You can ask your custom web design company to follow these trends for your PPC campaign.
A number of recent campaigns have lead to a landing page with few options for the visitor. This trend reduces the options that are open to a visitor and directs them on to more of your targeted content. While running a PPC campaign for your website, you would want your visitors to land on a page that allows them to see the products that are on promotion before they browse the rest of your website. You may also want to have a route in for your registered users and one for those who have not been to your site before.
These days, a lot of landing pages also feature impressive graphics or even a video to draw in the huge number of visitors. If you use an attractive and relevant image, it can make a good impression on the visitors and may compel them to browse through the rest of your site as well. This first impression really matters and can help in making your visitors feel comfortable enough to make a purchase.
Nothing can be better than a catchy motto. If you can find a captivating motto for your PPC campaign, it will definitely help to capture the attention of the visitors. A good motto will grab the visitors’ attention and remind them of your site even after they log out from the internet. To get a good motto, you need to spend some time to get the perfect motto and a right logo for your campaign. This will definitely pay dividends over time.
If you want to analyze what works best in PPC landing page design, you should start with the most competitive terms. In order to get a better idea, you should take a good look at minimum ten landing page designs to analyze the similarities and differences that the design concepts have. You might want to apply some of the techniques on your own site, but before settling on one, remember that testing is the only sure shot way to ensure that the right elements are available to convert your targeted audience of consumers into buyers. The choice of keywords also influences the type of landing page designs.
These are some of the hottest design trends for PPC landing pages. If you are running a PPC campaign for your website, you should follow all these design trends to ensure that your PPC campaign works successfully for your website. It is important to ensure that you follow the current technologies and strategies of PPC to stay ahead of your competitors.