UI/UX designed on evidence,
not opinion.

Product interfaces from one senior team: research before pixels, prototypes your users test before a line of code, accessibility built into the first component rather than audited into the last. Delivered as a design system (a shared library of parts and rules) your product team keeps building on.

Get a Proposal See Pricing

Reply within four business hours (typical)

Brands our teams have delivered for

What we do

PixelCrayons designs product interfaces (research, user flows, prototypes and UI) tested with users before code is written. Research is scoped to your budget, and work ships as a reusable design system with dev-ready handoff or production code from the same team. WCAG 2.1 AA is the default. We work direct for brands and white-label for agencies.

Research, scoped to your budgetStakeholder interviews and analytics review always, with user interviews and usability tests where budget allows.
Flows before screensJourney maps, information architecture and critical paths worked out as flows before any screen is drawn.
Prototypes users test before codeClickable prototypes tested with real users before engineering starts, with findings fed back into the design.

Related work · Fragrance & Oud · eCommerce

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

Research before pixels, on every engagement
Prototypes tested before code is written
WCAG 2.1 AA as a default, not an upsell
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)
Research before pixels, on every engagement
Prototypes tested before code is written
WCAG 2.1 AA as a default, not an upsell
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)

How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

01Research summary: user tasks, existing friction, and what was observed
02Information architecture: every page, its purpose, and how users reach it
03States ledger: each screen with empty, loading, error and success states
04Component inventory: what is reused, what is new, and where each appears
05Decision log: each review round, what changed and why

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Fragrance & Oud · eCommerce · A published case in this discipline.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

In writing, every time

What a UI/UX engagement
actually includes.

Research, scoped to your budget

Stakeholder interviews, analytics and support-ticket review on every engagement; user interviews, journey mapping and moderated usability tests where budget allows. We're plain about the trade-off: a lean scope leans on analytics and heuristics, a fuller one buys direct user evidence, and your proposal states which you're getting.

Week 1

Flows before screens

Journey maps, information architecture and the critical paths (sign-up, first value, checkout, recovery) worked out as flows before any interface is drawn. Most product friction lives between screens, not on them. Designing the route first is how it gets found.

Every project

Prototypes users test before code

Clickable prototypes put in front of real users (or the closest proxy your timeline allows) before engineering starts, with findings written up and fed straight back into the design. A wrong assumption costs an hour to fix in Figma and weeks to fix in production. Testing early is the cheapest engineering decision you'll make.

Before build

Product UI built as a system

Every colour, size and spacing gets a name (a token), every control becomes a component, and the interaction patterns are written down, all delivered as a reusable library. Screen forty is as considered as screen one, and your team can extend the product without booking a designer for every button. One-off artboards age badly. Systems compound, and the library is handed into your workspace, documented, as part of the engagement.

Every delivery

Accessibility as a default

WCAG 2.1 AA contrast, visible focus states, keyboard paths, reduced-motion alternatives and semantic structure are in the base spec of every engagement, not an audit bolted on at the end. Accessible products are simply better-designed products, for every user.

Included

When research is worth buying

Test what is expensive to undo.
Ship the rest and watch.

Teams argue about whether to test something and settle it by whoever is most senior in the room. There is a better question: if this is wrong, what does it cost to change? Plot the answer against what you already know and the decision usually makes itself, including the cases where a study would waste your money.

← Little evidenceHow much you already knowStrong evidence →

Vertical · Cost of being wrong · Expensive to undo at the top

Research pays here
Expensive to undo, and you do not yet know. This is the only quadrant where a study is straightforwardly worth its cost.
Decide and commit
Expensive to undo, but the evidence is already in. More research here is procrastination wearing a lab coat.
Ship it and watch
Cheap to undo and unknown. Testing costs more than being wrong. Instrument it and let the live traffic answer.
Just do it
Cheap to undo and already understood. Any process you add here is pure overhead.

1Information architecture and URL structureEvery internal link, every ranking and every bookmark depends on it. Changing it later is a redirect project.
2The core task flow (checkout, booking, onboarding)Rebuilding a flow after launch means re-testing every integration that touches it.
3Who the page is written forGet the audience wrong and every downstream decision inherits it. Cheap to check, expensive to discover late.
4Accessibility baselineCostly to retrofit, but the answer is not in doubt: the standard already tells you what to build.
5Section order on a marketing pageA deploy away from being reversed. Instrument it rather than convening a study.
6Headline and call-to-action wordingThe classic thing teams argue about for a week and could have measured in two.
7Form field order and validation behaviourCheap to change and thoroughly settled by existing convention. Follow it.

Only one quadrant justifies a study. If we propose research for a decision you could reverse on a Tuesday afternoon, push back, and we will tell you when a decision has quietly moved into the quadrant that does.

Illustrative positions: typical of the projects we see, not measured data

How it starts

Brief to tested prototype,
no mystery in between.

Start

Brief and a call

We sign an NDA and talk through your product, your users and what the research budget should buy.

Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It states which research activities are in scope, what ships, in what order and for how much.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

Stakeholder interviews and an analytics and current-experience review, then journey maps, critical paths and a visual direction decided with you.

On the date in your proposal

First deliverable

A clickable prototype with the research summary and system foundations, for structured review. From here the cadence repeats: test, learn, refine, extend.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your design work runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

See how Prism runs an engagement

01
Review requests and sign-offs
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Actions checked against outcome
What we did and what happened, side by side.

Where this fits

UI/UX is one part
of the machine.

One team from research readout to release. Need UI/UX web design services for a marketing site rather than a product? Start with web design. Voice and identity unsettled? Start with brand identity. Prototype approved? Design to code builds it, with nothing lost in handoff.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

From prototype to production

How the design reaches
your users, route by route.

An approved prototype only matters if what ships matches it. Which route fits depends on who builds, how large the product is, and what your team will do with the system after we leave.

Your situation	The route	What you get
Your own engineers will build it	Dev-ready handoff	Named layers, documented tokens, component variants, motion notes and redlines, with our designers on call for their questions at no extra charge.
You want no handoff risk at all	Design to code	Our front-end team ships the interface as production code: the same spacing, motion and accessibility as the prototype.
A larger product where engineering cannot wait	A phased design system	Engineering starts before every screen is finished, against timelines with named milestones.
Your team will keep extending the product	The component library, handed into your workspace	Tokens, components and written interaction patterns, so new screens do not need a designer for every button.
Obligations beyond WCAG 2.1 AA	Named at scoping	Public-sector standards or industry regulation are specified and tested against explicitly.

WCAG 2.1 AA is in the base spec on every route.

Questions

Frequently
asked.

As much as the budget buys, and the proposal states exactly which activities are included. Every engagement includes stakeholder interviews and a review of your analytics, session recordings and support tickets. Fuller scopes add user interviews, journey mapping and moderated usability tests with your actual users, so decisions rest on direct user evidence rather than informed heuristics.

A focused product-design engagement is scoped by screen count and research depth. Full design systems for larger products run longer and are phased so engineering can start before every screen is finished. Timelines are written into scope with named milestones. If a date moves, you hear it from us first, with the reason.

Review rounds are written into the scope before work starts, at the research-readout, prototype and pre-handoff stages. When usability testing contradicts a design decision, we show you the evidence and change the design. If the brief itself changes mid-project, we re-scope that piece openly instead of absorbing it silently.

Two ways. The dev-ready route gives your engineers named layers, documented tokens, component variants, motion notes and redlines (the exact measurements to build from), with our designers on call during the build at no extra charge. Or our own front-end team ships the interface as production code through our design-to-code service, matching the approved prototype.

Included, always. WCAG 2.1 AA contrast, visible focus states, keyboard paths, reduced-motion alternatives and semantic structure are in the base spec of every component we design. Designing accessibly from the start is cheaper than retrofitting after launch. If you carry obligations beyond AA, such as public-sector standards, tell us at scoping and we'll spec and test against them.

Judge it on what you can check in writing: whether the proposal states which research activities are included, whether prototypes are tested with users before code, and whether WCAG 2.1 AA and the IP and ownership terms are written down. Our proposals cover all four, with IP and ownership terms agreed before work starts.

Yes. Agency partners white-label our design work under their own brands, and every research readout, prototype and document is prepared to present as your studio's own. It's NDA-backed, and we don't approach the clients you introduce for direct business, through the work and for twelve months after the last assignment for that client ends.

The range

What it costs,
at the direct rate.

Priced as a UX audit for buyers who want the diagnosis first, a product design project scoped honestly to the research it buys, and a monthly retainer for teams that keep shipping.

One-offUX audit$750–$2.5Kone-time
ProjectProduct design project$3K–$15Kfixed quote, one-time
RetainerMonthly design retainer$1K–$4Kper month

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

PricingSee indicative pricing for this serviceDirect and wholesale, in ₹ and $ →

Practitioner notes
on this work.

All articles

29 August 2026 · 4 min read

Why design-to-code handoffs break, and what one team designing and building changes

Handoffs break because a design file shows a few states at two widths, and a live site needs every state at every width.

Design your product
around its users.

Once we have a complete brief, we confirm when your scoped, itemised UI/UX proposal arrives. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Get a Proposal White-label design for agencies

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

Last updated 13 October 2026

UI/UX designed on evidence,not opinion.

Judge the work,not the adjectives.

The states ledger,before a screen is signed off.

What a UI/UX engagementactually includes.

Research, scoped to your budget

Flows before screens

Prototypes users test before code

Product UI built as a system

Accessibility as a default

Test what is expensive to undo.Ship the rest and watch.

Research pays here

Decide and commit

Ship it and watch

Just do it

Brief to tested prototype,no mystery in between.

Brief and a call

Itemised proposal

You sign off

The work starts

First deliverable

Your engagement, week to week,in one workspace.

Review requests and sign-offs

Weekly review

Actions checked against outcome

UI/UX is one partof the machine.

The people accountablefor the work.

Parvessh Agarwal

Saundaraya Gupta

A named coordinator and escalation contact

Our commitments

Response and start times

Clear IP & Ownership Terms

Clear Delivery & Escalation Ownership

How do we know the work will be good?

Who owns the ad accounts, the data and the work?

What if we want to stop?

How will we know what you are doing?

How the design reachesyour users, route by route.

Frequentlyasked.

What it costs,at the direct rate.

Practitioner noteson this work.

Why design-to-code handoffs break, and what one team designing and building changes

Design your productaround its users.

UI/UX designed on evidence,
not opinion.

Judge the work,
not the adjectives.

The states ledger,
before a screen is signed off.

What a UI/UX engagement
actually includes.

Test what is expensive to undo.
Ship the rest and watch.

Brief to tested prototype,
no mystery in between.

Your engagement, week to week,
in one workspace.

UI/UX is one part
of the machine.

The people accountable
for the work.

How the design reaches
your users, route by route.

Frequently
asked.

What it costs,
at the direct rate.

Practitioner notes
on this work.

Design your product
around its users.