Project Type


The Customer is a medical device leasing company based in the US. Occupying a high end niche of a very competitive global medical device market, the company works towards making their technology available to all practitioners who desire to incorporate it into their practices. Traditionally, practitioners could lease the upper-range priced laser therapy technology in cash or through financed purchases from third party lenders or distributors, which created a rather tight lending environment. Thus, hundreds of potential customers were turned away every year because their credit history could not meet more stringent financial underwriting standards even though on the present balance sheets they were thriving and viable.

GrapeJavaScript/CoffeeScriptJSON/XMLMySQLPaytrace Payment SystemRuby-On-RailsSlim

Key Challenges

Proposition & Solution

our development process

  • 01

    The Discovery Phase- Our business analysts performed a lot of research and brainstorming before the app development process. At the end of the discovery phase the “Who, Why, What, When and Where” of the project were thoroughly scrutinized.

  • 02

    The Execution Phase- After gathering all the nuts and bolts to proceed, it was time for project execution. Our designers, developers and quality analysts followed agile development process for execution and worked side-by-side to achieve the project aims. Our project managers also did regular reviews to check the progress of the project went smoothly and according to the time.

  • 03

    Sprint Base Project Delivery-We took client’s feedback on each stage of development and applied the feedback in the project. It helped us to meet the client’s expectations in the best possible manner.

  • 04

    The Deployment Phase- Now, app was ready to be unleashed to the world after rigorous development & testing period. We deployed the app in the appstore.

salient features


PixelCrayons provided a feature packed platform to the client. The project was delivered in phases, yet the project team incorporated scrum/sprint methodologies and worked on small pieces of the larger project toward a common end goal, proactively tackling the slightest scope creep issues.