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6 Reasons You Should Invest In Website Maintenance

6 Reasons You Should Invest In Website Maintenance
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With the rapid advancements in technology and platform versions there is a rise in the number of website bugs and updates; therefore, regular web maintenance has become indispensable. Similar to maintaining a car, websites need regular checkups to ensure that everything is in working order and functioning in a safe and efficient manner. In this blog post, we will mention six reasons why you should invest in website maintenance:

Stay Informed- 7 Useful Tips for Website Maintenance that You Must Know

1) Security- Protect Yourself And Your Customers

If you use a CMS development services like WordPress, it’s important to keep it updated with the latest bug fixes and security patches. Hackers don’t discriminate when it comes to breaking into websites, and when they get in, they often upload Trojan and malware that not only wreaks havoc on your site, but has the potential to infect your customer’s computers. How do hackers get in? Outdated software. Hackers will actively seek out websites that haven’t upgraded to the most recent software because they are easier targets. Following stats explains how hackers and malware have become a serious threats:

  

2) First Impressions Matter- The Customer Experience

Do you ever go to a meeting or exchange business cards with someone and later go online to check out their website? There’s a good chance they are doing the same thing.

The last thing you want is for a potential customer or business partner to visit your website for the first time and see your “latest company update” that’s three years old. Same goes for featured products, specials, or events. A regularly maintained site will keep the user experience fresh and exciting as well as sending a message to customers that you are active and on top of your game.

Have you checked your links or contact forms lately? How about names, phone numbers, or price lists? When customers encounter broken links or outdated information, this reflects poorly on your company and often results in a negative user experience, reducing the odds of customers revisiting your page.

3) Search Engines- Boost Your Rankings And Drive Traffic

Search engines adore new content. The more you update your website, the more search engines will visit your site and raise your rankings. Adding new content not only keeps your site interesting, but it gives you the opportunity to use more keywords, and increased rankings result in increased traffic.

4) Information- Give Customers A Reason To Come Back

If you provide relevant, interesting, shareable content, there’s a good chance customers will continue to revisit your site. Let people know you are an industry leader by giving them recent news, images, and videos that are both informative and engaging. Regularly update your blog (or start one if you don’t have one), send out a monthly newsletter, or become more active on social media platforms. Help your customers achieve their goals with fresh content and become the go-to company in your field.

5) Bug Fixing & Updates- Keep Your Website Running Smoothly

A Bug found today is worth more than one found tomorrow. A good web maintenance service provider find and fix the bug before it reaches to your customers. Further, you should also update your platforms and software to its latest versions to ensure maximum security and more features.
On platforms like WordPress, updates are offered on a regular basis. These updates keep your website running efficiently and smoothly which creates an easier and more user-friendly experience for your website visitors. Most platforms will alert you of new updates, so be sure to keep an eye out and update as soon as possible.

6) Backup Your Website- Don’t Lose Important Information

Backing up your website on a regular basis is crucial. Technology has its downfalls, and the last thing you want is to lose all of the information on your website. Backing up your site once a month is a great idea.

Wrapping Up:

Too busy running your business to perform monthly maintenance? No problem. Here at PixelCrayons, we specialize in helping small-medium businesses navigate and grow in the digital space. We also provide extended software protection plans in which we fix bugs and update your versions.

 

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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