Social Media Drives 40% More Leads for PixelCrayons

Learn how we harnessed social media to significantly enhance our brand visibility and lead generation in the competitive tech industry.

Project Type

Renowned for our web and mobile app development prowess, we wanted to stand out in a crowded digital marketplace. The goal was to enhance brand recognition and generate leads through effective social media marketing.

Key Challenges

  • Standing out in a saturated market.
  • Building a loyal community of followers.
  • Generating high-quality leads from social media.
  • Measuring and optimizing social media ROI.

Proposition & Solution

  • Identified and targeted specific niches within the broader market.
  • Curated engaging content tailored to the interests of their audience.
  • Launched targeted ad campaigns focusing on services & success stories.
  • Utilized analytics to refine strategy & focus on high-performing content.

Our Development Process

  • The Discovery Phase- Started with identifying the specific niches within the tech market that PixelCrayons could uniquely serve.
  • The Execution Phase- Crafted a social media campaign that included engaging content and targeted ads, focusing on PixelCrayons' core services and success stories.
  • Sprint Base Project Delivery-Employed an agile approach, allowing for rapid iteration and optimization based on real-time data and analytics.
  • The Deployment Phase- Rolled out the refined strategy across chosen platforms, maximizing reach and engagement with the targeted audience.

Results & Benefits

  • 30% increase in engagement rate on LinkedIn
  • 40% increase in social media-driven website traffic.
  • 25% growth in social media follower count.
  • 40% increase in leads directly attributed to social media efforts.
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