SEO for Law Firm

A law firm practicing real estate and personal injury law sought a comprehensive digital makeover to boost online conversions.

Technology Used:
  • Ahrefs
  • Canva
  • Google Analytics
  • Google Keyword Planner
  • Hootsuite
  • HubSpot
  • Mailchimp
  • SEMrush

Project Type

The project focused on revitalizing the law firm's online identity, balancing its dual expertise in real estate and personal injury law. This included creating a mobile-friendly website, implementing a targeted SEO strategy, and launching focused paid search campaigns.

  • Ahrefs
  • Canva
  • Google Analytics
  • Google Keyword Planner
  • Hootsuite
  • HubSpot
  • Mailchimp
  • SEMrush

Key Challenges

  • Balancing the firm's dual expertise in a cohesive online presence.
  • Achieving visibility in a market dense with legal services.
  • Crafting a user experience that appeals to both real estate and personal injury clients.

Proposition & Solution

  • Developed a state-of-the-art, mobile-friendly website.
  • Implemented SEO tactics, boosting search rankings by 80% for key legal terms.
  • Launched paid campaigns resulting in a 150% increase in targeted leads.

Our Development Process

  • The Discovery Phase- In this initial stage, we delved into a comprehensive understanding of the law firm's services. Thorough research set the foundation for a strategic digital approach.
  • The Execution Phase- Following the discovery, our team executed a robust digital strategy, encompassing responsive web design, SEO optimization, and targeted paid search campaigns.
  • Sprint Base Project Delivery-Our project delivery followed a dynamic approach, ensuring agility and adaptability throughout the implementation process.
  • The Deployment Phase- This phase included the actual development and implementation of the digital strategy. We created optimized SEO for legal terms, and launched effective paid search campaigns.

Salient Features

  • State-of-the-Art, Mobile-Friendly Website
  • Optimized SEO for Legal Terms
  • Effective Paid Search Campaigns

Results & Benefits

During this transformative period, not only did the website witness a remarkable surge in traffic, soaring from 6,000 to 13,200, reflecting a substantial 120% increase within six months, but our strategic digital initiatives also yielded impressive results. Online conversions experienced a substantial boost, registering a notable 60% increase. Additionally, the paid search campaigns proved highly lucrative, boasting a commendable 75% return on investment (ROI).

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