SEO Transformation Delivers 60% Lift in Law Firm Conversions

Project Type

The project focused on revitalizing the law firm's online identity, balancing its dual expertise in real estate and personal injury law. This included creating a mobile-friendly website, implementing a targeted SEO strategy, and launching focused paid search campaigns.

Key Challenges

• Balancing the firm's dual expertise in a cohesive online presence.
• Achieving visibility in a market dense with legal services.
• Crafting a user experience that appeals to both real estate and personal injury clients.

Proposition & Solution

• Developed a state-of-the-art, mobile-friendly website.
• Implemented SEO tactics, boosting search rankings by 80% for key legal terms.
• Launched paid campaigns resulting in a 150% increase in targeted leads.

Our Development Process

• The Discovery Phase- In this initial stage, we delved into a comprehensive understanding of the law firm's services. Thorough research set the foundation for a strategic digital approach.
• The Execution Phase- Following the discovery, our team executed a robust digital strategy, encompassing responsive web design, SEO optimization, and targeted paid search campaigns.
• Sprint Base Project Delivery-Our project delivery followed a dynamic approach, ensuring agility and adaptability throughout the implementation process.
• The Deployment Phase- This phase included the actual development and implementation of the digital strategy. We created optimized SEO for legal terms, and launched effective paid search campaigns.

Salient Features

• State-of-the-Art, Mobile-Friendly Website
• Optimized SEO for Legal Terms
• Effective Paid Search Campaigns

Results & Benefits

During this transformative period, not only did the website witness a remarkable surge in traffic, soaring from 6,000 to 13,200, reflecting a substantial 120% increase within six months, but our strategic digital initiatives also yielded impressive results. Online conversions experienced a substantial boost, registering a notable 60% increase. Additionally, the paid search campaigns proved highly lucrative, boasting a commendable 75% return on investment (ROI).