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Our Result-driven Software Development Services

From software consulting to complete support and maintenance, we deliver custom software development services for startups, agencies, and enterprises.

Software Consulting

Tailor your tech with our guidance on technology stacks and architectures after thorough requirement analysis and feasibility studies.

Web App Development

Crafting user-centric web applications, including eCommerce systems, digital platforms, and fintech solutions, for impactful online presence.

Mobile App Development

Delivering 400+ mobile projects with stunning UI, secure coding, and powerful backends, covering iOS, Android, and cross-platform needs.

Software QA and Testing

Ensuring your software’s quality with extensive testing services, aimed at delivering flawless and reliable user experiences.


Accelerating software delivery with automated development, testing, and environment provisioning for enhanced efficiency.

Software Modernization

Transition from legacy systems with our modernization services, including new features, system integrations, and security enhancements.

Software Product Development

Developing comprehensive software projects and mobile apps, focusing on innovation and growth in various domains.

Digital Transformation

Guiding businesses through digital transformation with cloud computing, big data analytics, and process digitization for a competitive edge.

Maintenance & Migration

Offering expert software maintenance and platform migration services, ensuring your software remains up-to-date and performs optimally.

Bespoke Solutions, Real Results

Experience the impact of customized software on your business goals. Start your software development journey today!


PixelCrayons: Pioneers in Software Development

With PixelCrayons, experience excellence in custom software development, where quality and innovation meet efficiency.

Our team, drawn from India’s top 1% software talent, includes skilled consultants, programmers, and designers dedicated to delivering secure, resilient, and cost-effective solutions.

  • Trusted by startups to Fortune 500
  • From ideation to deployment, we manage all
  • Adherence to stringent data security protocols
  • On-time project delivery with no surprises
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Awards & Certifications -

Redefine Your Online Presence

Experience next-level digital marketing and transformation services to unleash your online potential.

4,200+ Projects Launched projects executed successfully
19+ Years Experience Years Of Experience in this feild
2500+ Satisfied
Total No. of Satisfied Customers

Tailored Tech for All Business Types

Regardless of your business size or sector, our software engineering expertise is designed to elevate your operations.



Accelerate your startup’s growth with tailor-made software solutions designed to streamline operations and scale your business effectively.


Digital Agencies

Empower your digital agency with custom software solutions that amplify creativity and efficiency, distinguishing you in the competitive digital landscape.



Elevate your enterprise with bespoke software solutions crafted to meet the unique demands of large-scale operations, enhancing productivity and innovation.


Product Companies

Drive product innovation and market leadership with customized software solutions that optimize development processes and enhance product performance.



Empower your marketing strategies with specialized software solutions that streamline campaign management, analytics, and customer engagement, maximizing your marketing ROI.



Revolutionize your technology infrastructure with cutting-edge software solutions tailored to your technical requirements, enabling seamless integration and scalability.

Software Development Methodologies

Tailoring the Approach to Your Needs



Embrace the culture of collaboration and continuous improvement with DevOps. Our approach integrates development and operations for faster delivery, higher software quality, and more reliable releases, enhancing responsiveness to market changes.



Adopt a flexible and efficient development approach with Agile. Our Agile methodology promotes adaptive planning, evolutionary development, early delivery, and continual improvement, encouraging rapid and flexible response to change.



Implement Scrum for a more structured yet flexible development process. This iterative approach divides development into sprints, focusing on delivering specific features within a set timeframe, fostering teamwork, accountability, and iterative progress.



Choose Waterfall for its sequential, linear approach to software development. Ideal for projects with well-defined requirements and scope, our Waterfall methodology emphasizes meticulous planning, documentation, and stage-wise progression for a structured and disciplined delivery.


Your Vision, Our Code

Let’s bring your unique software vision to life. Start your custom development journey with us!


Our Process

We specialize in engineering custom software that's both stable and secure, using a variety of tech tools.

Analysis &

Defining goals and planning for a successful software project.

UI/UX Design

Creating intuitive design and robust architecture for user engagement.

& Testing

Building and rigorously testing for reliable, secure software performance.


Launching software smoothly in live environments with minimal downtime.

Project Handover

Delivering software with ongoing support and future enhancements available.

Software Development Technologies We Use

We deploy the most advanced technologies to deliver world-class solutions and meet customers’ varied demands in the minimum possible time.

Web & Full Stack

  • PHP
  • Python
  • Java
  • Blockchain
  • MEAN Stack

Microsoft Technologies

  • .NET
  • Sitecore
  • Xamarin


  • Android
  • iOS
  • Kotlin
  • React Native
  • Flutter
  • Augmented Reality
  • Ionic

eCommerce and CMS

  • Magento
  • WordPress
  • Drupal
  • CMS
  • eCommerce

Blockchain & ML

  • Blockchain
  • Machine Learning
  • Ethereum
  • Hyperledger

Innovative solutions driving the future of financial technology.

Amplify your financial brand's reach and trust with targeted digital strategies.

Innovations enhancing the world of education and online learning.

Elevating online retail with expert eCommerce digital solutions.

Empowering healthcare and life sciences with digital tools.

Digital solutions streamlining logistics and supply chain management.

Digital solutions that modernize banking and financial services.

Drive fintech innovation and customer acquisition through cutting-edge digital marketing.

Choose From Our Hiring Models

With us, you can choose from multiple hiring models that best suit your needs.

Hiring model

Dedicated Team

Hire an autonomous expert team that, consists of Software Engineers, Quality Analysts, Project Managers and other professionals to deliver efficient and timely technology solutions. Job roles and responsibilities of our experts are discreetly defined for each project, and management is jointly handled by a Scrum Manager and the client’s product owner.

  • Risk-free contracts
  • Hassle-free hiring process
  • No hidden charges
  • Month to month billing
  • Flexibility on team size & expertise
  • White-labelled services available
  • Best fit for Startups, MVPs, and Software Development Agencies
Hiring model

Team Augmentation

Our team augmentation model allows you to select the right set of talent and experience helping you fill the talent gap in your team. The augmented team works as part of your local or distributed team, attends daily meetings, and directly reports to your managers. This hiring model is suitable for businesses and projects of all sizes.

  • Expertise on demand
  • Quick scaling / de-scaling
  • Month-end billing
  • Overcome hiring barriers
  • Direct Reporting
  • Shorter Go-To-Market
Hiring model

Project Based

Fixed Price Model:

It is obtained when the project specifications, scope, deliverables, and acceptance criteria are clearly defined, enabling us to evaluate and frame a fixed quote for the project. It best suits the small-mid scale projects having well-documented specifications.

Time & Material Model:

It best suits projects with a dynamic scope or complicated business requirements, hindering accurate cost estimation. You pay for the services according to the time spent on the project and get an opportunity to realise the optimum benefits.

Get Detailed Information On Software Engineering

Here is our complete guide on Software Engineering that you can consider for your next big project. This will help you learn about the process, get detailed information, and choose the right team for you.

Benefits of Custom Software Development

Benefits of Custom Software Development

Custom software application development services consist of several benefits for businesses, including:
Tailored Solutions: Outsource custom software development services to address your unique business needs, providing a tailored solution that aligns with your processes and requirements.

Enhanced Efficiency: By automating manual tasks and streamlining workflows, custom software can significantly improve operational efficiency and productivity within your organization.

Scalability and Flexibility: Custom software can easily adapt and scale as your business grows, accommodating new features, integrations, and user demands without disrupting existing operations.

Competitive Advantage: Custom software gives you a competitive edge by providing unique functionalities and features that differentiate your business from competitors relying on off-the-shelf solutions.

Cost-Effectiveness: While the upfront investment in custom software development may be higher, it eliminates the need for ongoing licensing fees and allows you to avoid paying for unnecessary features, making it a cost-effective long-term solution.

Key Steps Involved in Developing and Delivering a Custom Software

Key Steps in Software Development

Here is a step-by-step guide for delivering custom software development solutions, with the following points:

Requirement gathering and analysis
  • Understanding the business goals and needs of the client
  • Finding the target audience and market through appropriate research
  • Identifying potential solutions and approaches
  • Presenting a proposal to the client with a timeline and budget estimate.
Project Planning
  • Defining the project scope and objectives
  • Creating a project plan, including a timeline, milestones, and budget
  • Assigning roles and responsibilities to team members
  • Establishing communication and collaboration protocols
Architecture (UX/UI Design)
  • Creating wireframes and prototypes to demonstrate the app’s functionality and user experience
  • Designing the layout, color scheme, and typography
  • Conducting user testing 
  • Making revisions based on feedback
Development and Testing
  • Developing the app using a chosen programming language and framework
  • Ensuring that it works as expected and meets the requirements through testing
  • Fixing bugs and making improvements as necessary
Deployment and Setup
  • Installing the app on the client’s servers or in the cloud
  • Configuring the app and integrating it with other systems (if necessary)
  • Ensuring the security and scalability of the app
After-release Maintenance
  • Monitoring the app’s performance and fixing any bugs
  • Adding new features and functionalities (as requested by the client)
  • Keeping the app up-to-date with the latest software technologies
Continuous Application Support
  • Providing ongoing support and training to the client’s users
  • Responding to support requests and fixing any issues
  • Maintaining the app’s security and performance

We have provided a general step-by-step guide for delivering a custom app for your understanding. The specific steps and activities involved in custom development may vary based on the app’s complexity and the client’s needs. 

Evaluating the Expertise of Custom Software Development Companies

Expertise of Software Development Companies

When looking for a provider for your software development needs, it’s crucial to consider certain factors, such as communication channels, timely feedback, and the use of appropriate tools and technologies, especially in custom enterprise software development services. It’s essential to find a development team that specializes in your industry and understands your unique needs. By following best practices such as maintaining documentation standards, avoiding scope creep, building quality into the product from the start, and conducting regular checks and audits, you can ensure a successful outcome for your custom enterprise software development project.

1) Identify the Project Scope

Identify if you need custom software application development services or off-the-shelf solutions based on your project’s depth. Find a custom software development company specializing in your industry and understanding your unique needs.

2) Establish Clear Communication Channels

Ensure effective communication channels with your custom software development company to avoid misunderstandings. Clear communication leads to better project outcomes and a strong partnership.

3) Give Timely Feedback

Provide timely feedback to keep the development process on track. Designate a primary contact who can gather feedback and facilitate communication between your team and the developers.

4) Deliver on Deadline

Choose a custom offshore software development services provider that respects deadlines and has a track record of delivering projects on time. Ensure they have a plan to meet your project’s timeline.

5) Use Appropriate Tools & Technologies

Make use of design software, quality unit testing tools, and other technologies to enhance the development process and create user-friendly custom software development solutions.

6) Maintain Documentation Standards

Maintain comprehensive documentation of feature changes and updates. Documentation helps with future modifications and ensures effective collaboration.

7) Reassess Goals Regularly

Regularly reassess your goals to stay on track and make necessary adjustments. This helps identify any issues early on and ensures smooth progress toward your objectives.

8) Conduct Regular Checks & Audits

Perform regular checks and audits to identify and address any potential issues promptly. Keep your software up-to-date, functional, and secure.

9) Avoid Scope Creep

Prevent scope creep by conducting frequent checks and balances during development. Document agreements at each stage to maintain focus and prioritize features that add real value.

10) Build Quality Into the Product from the Start

Don’t delay testing and ensuring quality. Incorporate quality measures from the beginning to avoid costly errors and design flaws. Plan and prepare before starting development.

Following these best practices will help you navigate the software development process effectively and achieve successful outcomes.

Software Development Life Cycle

Software Development Life Cycle

There are generally four distinct phases in the software development life cycle: requirements gathering, design, implementation, and testing. Depending on the project, there may also be a phase.

Requirements gathering is the first and arguably most important phase of any software development project. In this phase, the team works with stakeholders to understand what they need and want from the software. This includes understanding the business goals, target users, and any specific functionalities that must be included. Requirements gathering can be lengthy, but ensuring everyone is on the same page before moving on to the design is crucial.

In the design phase, the team starts to map out how the software will work. This includes creating user flows, wireframes, and prototypes. The goal is to create a comprehensive picture of the user experience and how all the different pieces of the software will fit together.

Once the design is complete, it’s time to build the actual software. Developers often use eCommerce automation tools that allow them to quickly and easily create complex ecommerce functionality without writing code from scratch. These tools can save a lot of time and the different pieces of the software fit together. Once again, collaboration is key in this phase to ensure everyone is happy with the project’s direction.

After design comes implementation, the step where the software is built.

Finally, testing makes sure everything is working as it should. This includes functional testing (to ensure that the software is doing what it’s supposed to do) and performance testing (to ensure that the software can handle real-world usage scenarios). Automation tools can be a big help here, as they can automate many of the tasks associated with testing.

Choosing the Right Software Development Tools

Software Development Tools

There are a variety of software development tools that we use to develop apps and software. Some of the most popular tools include:

Integrated Development

Environments (IDEs):

These tools provide a complete environment for software development, including a code editor, debugger, compiler, and other necessary tools. Some of the most popular IDEs include Microsoft Visual Studio, Eclipse, and NetBeans.

Code Editors:

Code editors provide a basic text editor for writing code. They often include syntax highlighting and code completion to make coding more manageable and more efficient. Some popular code editors include Sublime Text, Atom, and Visual Studio Code.


Debuggers find and fix errors in code. They can be used to step through the code line by line, watch variables, and set breakpoints. Some popular debuggers include GDB, LLDB, and Visual Studio Debugger.


These tools take code written in a high-level language and translate it into machine code that a computer can execute. Some popular compilers include GCC, Clang, and Visual C++.

Version Control Systems (VCS):

These tools manage changes to code over time. They allow developers to track different code versions, revert to previous versions if necessary, and collaborate with other developers on code. Some popular VCSs include Git, Mercurial, and Bitbucket.

Ensuring Data Security in Custom Offshore Software Development

Data Security in Outsourced Software Development

Data security is critical when partnering with a custom offshore software development services provider. To ensure the protection of sensitive information, consider the following measures:

Non-Disclosure Agreement (NDA)

Implement an NDA with the outsourcing company to legally protect your data and intellectual property rights.

Secure Development Practices

Ensure that the outsourcing company follows industry best practices for secure coding, encryption, and data handling to prevent vulnerabilities and unauthorized access.

Access Controls

Implement strict access controls to limit data access to authorized personnel only. This includes user authentication, role-based access, and multi-factor authentication where appropriate.

Data Privacy Compliance

Verify that the outsourcing company adheres to relevant data privacy regulations such as GDPR or HIPAA, depending on your industry and location.

Regular Security Audits

Request regular security audits and assessments from the outsourcing company to identify and address potential security risks and vulnerabilities.

Confidentiality and Data Protection Policies

Ensure that the outsourcing company has robust policies in place to safeguard data confidentiality and protection.

Understanding the Difference between Offshore and Onshore Software Development

Offshore and Onshore Software Development

The main difference between offshore and onshore software development lies in the location of the development team. Custom offshore software development services involve hiring a team in a different country or region, typically offering cost advantages. On the other hand, onshore software development refers to working with a team located within the same country or region as your business.
You can outsource software development services to access a larger talent pool, cost savings, and around-the-clock development cycles due to time zone differences. It can be a suitable option for businesses looking for competitive pricing and specific expertise that may not be readily available locally.

Onshore software development, on the other hand, offers advantages such as better communication and collaboration due to shared language, cultural understanding, and proximity. It can be beneficial for businesses that prioritize close collaboration, shorter travel times, and working within the same regulatory framework.

Ultimately, the choice between offshore and onshore software development depends on factors such as budget, project complexity, timeline, communication preferences, and specific requirements of the business.

Optimizing the Software Development Process for Improved Efficiency

Software Development Process

To optimize the software development process for better efficiency, consider the following practices:

Agile Methodology

Adopt an agile development approach that emphasizes iterative development, frequent feedback, and collaboration between developers and stakeholders. This allows for flexibility, faster delivery of working software, and continuous improvement.

Clear Requirements and Documentation

Invest time in gathering and documenting clear and comprehensive requirements to minimize ambiguity and avoid rework. This helps ensure that the development team understands the project goals and expectations.

Effective Communication

Establish regular communication channels with the development team to provide clarifications, discuss progress, and address any issues promptly. This includes regular meetings, progress updates, and transparent communication channels.

Continuous Testing and Quality Assurance

Implement a robust testing and quality assurance process throughout the development cycle. This includes automated testing, code reviews, and quality checkpoints to detect and resolve issues early on.

Collaboration and Teamwork

Foster collaboration among team members, including developers, designers, testers, and stakeholders. Encourage knowledge sharing, cross-functional collaboration, and open communication to leverage the collective expertise of the team.

Use of Tools and Automation

Utilize appropriate software development tools and technologies to streamline processes, automate repetitive tasks, and enhance productivity. This includes version control systems, project management tools, and automated testing.

Industry Insights

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Frequently Asked Questions

Here are some questions related to custom software development solutions that our clients frequently ask. If you need more information or have other questions, please contact us.

Why choose PixelCrayons for custom software development?

At PixelCrayons, we take pride in providing top-notch custom enterprise software development services to our clients. With over 19 years of experience in the industry, we have successfully delivered more than 12500 projects to our satisfied clients across 38+ countries.

We understand that every business has unique requirements, and that’s why we offer tailor-made solutions that are best suited for your business.

With our commitment to quality, transparency, and timely delivery, you can depend on us for all your software development needs.

What is the cost of developing custom software?

There is no fixed answer to this question as the cost can vary greatly depending on several factors, such as the size and complexity of the application, the software development service provider, and the location are some of the critical factors that determine the cost of software development.

We suggest you get in touch with our consultants to learn more about cost of your software development project.

How much time do you take to build a custom software product?

Well, this depends upon the requirement of the features needed in the particular project. This is obvious that more features would take more time compared to others. But still, the estimated time of software development is required 1-6 more weeks according to the custom functionality needed in your app.

To know more, you can contact our software engineering team today.

Which clients have you previously worked with and delivered software outsourcing services?

We are a reliable name when it comes to a software outsourcing company. You can get outstanding services when you outsource custom software development services from us. Names like HP, Adobe, and Vodafone are some happy clients with whom we have worked before.

How does your software outsourcing company ensure complete data confidentiality of the project?

We sign an NDA (Non-Disclosure Agreement) with our clients at the start of the project. Signing an NDA implies we will protect the client’s valuable data. Our custom software solutions team members also sign a strict NDA. Not all top software companies in India do that.


Define Your Digital Landscape

With our custom software development, shape your digital future. Partner with us to redefine excellence!

Client Success Stories

We are pleased to serve our clients and take great pride in delivering quality services that exceed their expectations. Here is what some of them have to say about us: