CPA Calculator

Cost per acquisition, or CPA, refers to the money that you spend to obtain each customer through an ad platform. CPA also goes by CAC, or customer acquisition cost.

For example, if you ran a Facebook ad campaign that cost you $1000 and you obtained seven customers from that campaign, using a CPA calculator helps you understand how much you paid for each of those users to become a customer.

Still have questions like “what is a good cost per acquisition,” “how can I calculate CPA manually,” and more? Read on to have all of your burning CPA questions answered!

Instead of doing the math on paper, a CPC calculator can give you instant results about your PPC campaign’s CPC.

A cost-per-click calculator saves you time and effort when it comes to your campaign, and you can use the time saved on another high-priority area of your strategy.

There are tons of online CPC calculators out there — all differing in qualities.

WebFX’s CPC calculator offers immediate, accurate, and free CPC results, and you can use our online CPC calculator as many times as you wish. So, bookmark it and make it a part of your routine PPC management!

Just like many other metrics, it’s difficult to construct the ideal benchmark across all industries. But if you’re wondering “what is a good cost per acquisition?”, you’ve come to the right place. There is an estimated ideal CPA benchmark for PPC search and PPC display ads across all industries.

If you’re not using a CPA calculator to determine your cost per acquisition, you might wonder how to calculate CPA on your own. Below, you can find the CPA formula to do so!

When you know how to calculate CPA manually, you might wonder if it’s easier to calculate on your own or to use a CPA calculator to help. Before you decide how you want to calculate your CPA moving forward, check out the benefits of using a CPA calculator below!

When you run an advertising campaign, you want to know what affects your cost per acquisition. In this section, we’ll dive into the factors that influence your CPA.

As you comb through this next section, you will see how ad quality plays a critical role in influencing your CPA. When you retain poor quality ads, you obtain fewer customers.

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