More revenue from
the traffic you have.

Conversion rate optimisation built on evidence, not opinions about button colours: session recordings, funnel analysis and surveys show where buyers hesitate and why. Then experiments where traffic can power a reliable test, or direct fixes where it can't.

Get a Free Conversion Review See Pricing

Reply within four business hours (typical)

Brands our teams have delivered for

What we do

PixelCrayons' CRO service turns existing traffic into more revenue, with changes chosen from recordings, funnel analysis and surveys. Where traffic can power a reliable A/B test we run one; where it can't, we ship evidence-led UX fixes instead. Every experiment is reported win, lose or inconclusive, tied to revenue. We work direct for brands and white-label for agencies.

Research before opinionsRecordings, funnel analysis, surveys and a senior heuristic review of your buying path.
A scored hypothesis backlogEvery candidate change written up with evidence, impact and effort, then ranked in the open.
Honest experimentsA/B tests only where traffic can reach a reliable verdict, reported win, lose or inconclusive.

Related work · Commerce · Saudi Arabia

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

No guaranteed-lift promises, ever
Every test starts from evidence, not opinion
Sample size checked before any A/B test
Losing tests reported alongside winners
Reply within four business hours (typical)
Reporting tied to revenue, not vanity metrics
No guaranteed-lift promises, ever
Every test starts from evidence, not opinion
Sample size checked before any A/B test
Losing tests reported alongside winners
Reply within four business hours (typical)
Reporting tied to revenue, not vanity metrics

Every test, in writing

What the engagement
actually buys.

Research before opinions

Session recordings watched, funnels analysed step by step, and on-site surveys asking buyers what nearly stopped them. Then a heuristic review of the buying path by a senior analyst: form length, price surprises, proof placement, mobile friction. Every hypothesis we test starts here, in what your visitors actually do, not in a best-practice listicle.

First

A scored hypothesis backlog

Every candidate change written up with its evidence, expected impact and effort, then ranked. You see the whole queue and the reasoning behind the order. That way testing follows a plan rather than whoever argued loudest in the last meeting.

Maintained

Honest experiments

A/B tests run only where your traffic can reach a reliable verdict (statistical significance) in a sensible window, with the maths shown. Results reported as win, lose or inconclusive. Losing tests teach us where buyers surprise us. Pretending otherwise just corrupts the backlog.

Per test

Evidence-led fixes when tests can't run

Smaller sites deserve the truth, not theatre: below a certain traffic level an A/B test is a coin toss with a dashboard. There, the research still runs. The clearest problems it finds are fixed directly, measured before-and-after, without dressing the result up as an experiment.

As found

Design, build and reporting in-house

Winning variants are designed and implemented by our own designers and developers, so there's no handover gap where results go to die. A monthly report ties every test and fix to revenue.

Monthly

How it starts

Evidence to verdicts,
step by step.

Start

Brief and access

We sign an NDA and you share analytics access, so we can audit your tracking.

Once the brief is complete

Audit and itemised proposal

We confirm the date your proposal arrives. It covers the analytics audit and lists what ships each month: research, hypotheses, tests, fixes and reporting.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

Recordings and funnel tracking go on, a revenue baseline is agreed, and the research begins: recordings, funnels, surveys and a heuristic review.

Every month after

Test, learn, compound

Tests run where traffic allows and fixes ship where it doesn't. Every result is reported win, lose or inconclusive, and the backlog is re-scored.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

How we report it, in Prism

The experiment ledger,
including the ones that lost.

What you receive in month one

Conversion work is reported as an experiment ledger with every verdict recorded. In the first month you receive the analytics audit showing where the funnel data can and cannot be trusted, the research notes from session recordings and user interviews, and the hypothesis backlog ranked by evidence. Each test entry records its sample, its duration and its result, whether that was a win, a loss or inconclusive.

01Analytics audit: funnel events verified, gaps and double counting named
02Research notes: recordings, heatmaps and interviews, summarised with evidence
03Hypothesis backlog: ranked by evidence and effort, with the page each targets
04Experiment ledger: sample, duration, verdict, and what shipped as a result
05Weekly note in Prism: tests running, tests concluded, next tests queued

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

Works best wired in

CRO is one part
of the machine.

CRO multiplies what the system brings in. Pair it with PPC, where each conversion point makes the budget buy more, and web design, when a better page is the fix. Email and lifecycle keeps the buyers a better site wins. For a practical starting point, use the conversion optimisation worksheet to record the evidence, guardrails and decision before choosing a test.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Test or fix

Experiment, fix or measure first:
how each change is handled.

Every change sits in one mode, and you always know which. Mixing them up is how CRO reporting turns into fiction.

What we find	What we do	Why
Analytics can't be trusted, or there is no revenue baseline	Instrument first: audit analytics, switch on recordings and funnel tracking, agree the baseline	A lift you can't measure against a baseline is a story, not a result.
Traffic can reach a reliable verdict in a sensible window	Run an A/B test, with the maths shown	The result is reported as win, lose or inconclusive, and tied to revenue.
Traffic is too low for a reliable test	Run the research anyway, fix the clearest problems directly and measure before and after	Below that level an A/B test is a coin toss with a dashboard. The fix is never dressed up as an experiment.
An idea arrives from a meeting, not from the research	It enters the backlog only with its evidence cited, scored on impact and effort	Testing follows the ranked queue, not whoever argued loudest.
A test loses or ends inconclusive	Report it, log it and re-score the backlog	Losing tests show where buyers surprise us. Hiding them corrupts the backlog.
A variant wins	Our own designers and developers build it	There is no handover gap where results go to die.

We never promise a lift. Recording and testing tool subscriptions are quoted separately, never hidden in the fee.

Questions

Frequently
asked.

No: a guaranteed test result is a contradiction in terms, and conversion depends on your offer, prices and market as much as the site. We commit contractually to the work: research delivered, a scored backlog maintained, experiments run properly and reported win, lose or inconclusive, and winners implemented.

Then we'll tell you before you pay for testing. Below a certain volume of conversions, an A/B test can run for months and tell you nothing. The research still works on smaller sites, the clearest problems are fixed directly and measured before and after, and the backlog is scored and waiting when your traffic grows.

Four strands, run together. Session recordings show where visitors hesitate and abandon, funnel analysis shows which step loses the most people, and on-site surveys ask buyers what almost stopped them. A heuristic review checks the buying path against common failures, and each hypothesis cites which strand produced it.

As many as your traffic supports: perhaps four concurrent experiments on a high-volume store, or one carefully chosen test on a leaner site. The cadence is agreed upfront from your numbers, and evidence-led fixes ship alongside it. You'll always know whether a change is an experiment or a fix, and why.

Engagements are scoped to your traffic and stack: a research audit with direct fixes for a leaner site, or a research-and-testing retainer for a high-volume one. Tool subscriptions are quoted separately, never hidden in the fee. Once we have a complete brief, we confirm when your proposal arrives, and the initial conversion audit is free.

Yes. Research, testing and implementation ship under partner agencies' brands, NDA-backed. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends, and it's written into the agreement. We have served 500+ agencies.

Yes, as part of the same research-led process. Recordings, funnel analysis and surveys show where visitors hesitate on a landing page, and the backlog ranks what to change. Where traffic allows we test the change; where it doesn't, we fix it directly and measure before and after. Our own designers and developers build the winning version.

The range

What it costs,
at the direct rate.

Priced as a research audit with direct fixes for leaner sites, or a rolling research-and-testing programme where traffic can power honest experiments; the audit tells you which you are.

One-offConversion research audit$750–$2.5Kone-time
RetainerMonthly test programme$1K–$4Kper month

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

PricingSee indicative pricing for this serviceDirect and wholesale, in ₹ and $ →

Practitioner notes
on this work.

All articles

23 September 2026 · 5 min read

Conversion rate optimisation: what to fix first, and what is worth testing

Before testing anything, reconcile your tracking and answer the questions that stop careful buyers at the product page.

10 June 2023 · 9 min read

Reduce Cart Abandonment Rates: Actionable Tips for eCommerce Owners

Concrete checkout and store design changes that reduce cart abandonment for a growing eCommerce store, the factors behind it, and tools that help.

18 February 2026 · 5 min read

Before you scale ad spend: the checks that join up ads, CRO and analytics

The cost of splitting ads, CRO and analytics across vendors, how the three work together under one roof, and the KPIs that show whether integration is working.

Stop guessing what
your buyers want.

Send us your site. We'll come back with a free conversion review: where the funnel leaks, what the evidence suggests, and whether your traffic can power reliable tests, priced and itemised. Keep it either way.

Get a Free Conversion Review White-label CRO for agencies

Reply within four business hours (typical) · No retainer required · NDA standard

Last updated 12 October 2026

More revenue from
the traffic you have.

Judge the work,
not the adjectives.