PPC Pricing: Your Comprehensive Guide

Explore our comprehensive guide on PPC costing to optimize your website’s advertising strategy. We interviewed top marketers and gathered the details presented here for you. Gain insights into PPC campaign management services and select the right team for your needs.

Fundamentals of PPC Pricing

Fundamentals of PPC Pricing

Pay-per-click (PPC) advertising is a highly successful digital marketing method that can assist you in generating leads, sales, and web traffic quickly. Here is an overview:

  • PPC advertising costs $100 to $10,000 a month for more than 40% of businesses.
  • 45% of new companies spend between $100 and $4,500 monthly on PPC advertising.
  • PPC cost ranges between $100 and $4,500 a month for 33% of small firms.
  • Google and Bing ads costs range between $10,001 and $50,000 monthly for 25% of mid-sized firms.
  • 20% of businesses spend between $100 and$5,000 monthly on PPC advertising.
  • 61% of companies pay between $0.11 and $0.50 for each Google AdWord.
  • 56% of companies pay between $0.51 and $1.00 for every 1000 Google Ads impressions.
  • 25% of firms pay between $0.51 and $1.00 for every 1000 impressions on the Google Search Network
  • 25% of businesses spend between $0.11 and $0.50 per click for Microsoft Ads.
  • 20% of companies pay between $0.51 and $1.00 for every 1000 Microsoft Ads impressions.

PPC cost based on the size of the company

According to respondents, PPC advertising ranges between $100–$4,500 for startups, $100–$4,500 for small businesses, $10,001–$50,000 for mid-sized firms, and $100–$5000 for enterprises.

It’s crucial to remember that these expenses may change depending on your business, the ad network you use, and whether you handle your campaign in-house or through a freelancer.

For example, 16% of businesses spend over $250,000 on PPC advertising. If your ad network and industry are more competitive, you may have to pay more for your ads.

PPC management cost for agencies

An agency’s PPC management pricing ranges between $501 and $2,500 monthly. Your industry, Google and Bing ads budget, and the specific agency you select can all affect how much you spend.

For example, more competitive sectors could have to pay more for their PPC advertising bids and cost per click monitoring.

PPC management cost for freelancers

The average monthly cost of PPC management done by a freelancer is between $501 and $2,500. It’s crucial to remember that Google PPC costs can change based on the freelancer you hire.

While there are benefits to working with a freelancer, using the best PPC services agencies typically gives you access to a larger team of experts and greater support for your approach to get balanced paid & organic search strategies.

Types of Ads Included in PPC Packages

There are a variety of PPC packages in India. The costs and features of these PPC solutions differ.

It is essential to understand the contents of both ordinary and comprehensive PPC packages in order to choose the best one for you.

You should be aware of all the various PPC ad formats that are accessible to you in order to create a PPC campaign that works.

These are a few of the most popular PPC advertisements that come with a full PPC package.

Search Ads: Search ads, a staple in PPC packages, target users actively searching for specific keywords.

Campaign budgets are established, ad material is written, and keywords are chosen by advertisers.

These advertisements, identified by the “Ad” mark, can show either above or below natural listings in search engine results.

Display Ads: Unlike search advertisements, which focus on particular searches, display ads follow people around the site. They offer inexpensive clicks while having inferior conversion rates.

Finding out if PPC packages contain display or search advertisements is crucial.

Remarketing Ads: Remarketing strategies encourage people who have already visited your website to come back or finish the conversion.

These advertisements work well for upselling goods and re-engaging potential consumers.

You may target several audience categories with Google Ads, such as previous visitors, buyers, and video watchers.

Video Ads: Video ads can reach viewers who might not be acquainted with your company by utilizing the widespread appeal of video content.

Businesses can use YouTube’s large user base to advertise their goods and services because it is the main platform for video advertising.

Paid Social Media Ads: Businesses can choose to advertise on social media sites like Facebook, Instagram, and Twitter through paid advertisements.

These advertisements can be used to target both current and new clients, with a range of campaign goals including prospecting and remarketing.

Monthly Cost of PPC

PPC advertising ost ranges between $100 and $10,000 per month by 2024 (45% of respondents).

On sites like Google Ads and Microsoft Ads, most businesses normally spend $0.11 to $0.50 per click and $0.51 to $1.00 per 1000 impressions.

PPC Pricing

It’s crucial to remember that these figures are only averages. Depending on several variables, like your industry, spending limit, preferred ad network, and whether you handle low cost PPC internally or through an agency, your company may spend more or less.

PPC Pricing: Google Ads

One of the most well-liked ad networks for PPC marketing is Google Ads Services. According to 61% of respondents, the typical Google Ads cost is $0.11 to $0.50 per click, while 56% said it is $0.51 to $1.00 per 1000 impressions.

Whether you decide to advertise on the Google Search Network or the Google Display Network, as well as your industry and ad budget, will determine how much you pay for Google Ads.

PPC Pricing: Microsoft Ads

Microsoft is another well-liked PPC network for advertising. According to 25% of respondents, Microsoft Advertising costs between $0.11 and $0.50 for each click, while 20% said it costs between $0.51 and $1.00 for every 1000 impressions.

PPC Pricing: Retargeting

With retargeting Google advertisements, you may remind people who have already visited your website about your business and persuade them to finish their purchase.

For 30% of respondents, retarget advertisements cost between $0.11 and $0.50 for each click, and 35% of respondents cost between $0.51 and $1.00 per 1000 impressions.

PPC pricing FAQs

Do you have inquiries concerning PPC management pricing? Here are answers to frequently asked questions!

Does PPC justify its cost?

Yes, PPC is cost-effective. Actually, 68% of companies are happy with their PPC advertising strategy’s return on investment (ROI). With effective PPC management services, you can reach your target audience, raise your online visibility, and improve website traffic.

How much should I spend on PPC?

The cost of PPC is determined by several factors, such as:

  • Your company size
  • Your sector
  • Your PPC plan
  • Your PPC spending limit
  • Your PPC objectives

It doesn’t follow that your firm should invest in organic & paid traffic the same amount in PPC each month as the average business. For example, your marketing plan may determine how many visitors and sales come from other channels, such as search.

Analyze your business’s goals, industry, and budget to decide what PPC pricing makes the most sense.

How much does it cost to advertise on the Google Display Network?

According to 25% of respondents, advertising on the Google Display Network costs between $0.11 and $0.50 per click and between $0.51 and $1.00 per 1000 impressions (31% of respondents).

How does Google AdWords PPC pricing operate?

You select the keywords you want to use in Google AdWords to display your advertising. Next, you decide the highest amount you are prepared to pay each time a user clicks on your advertisement.

If your bid is among the highest for a particular keyword or phrase, your ad will appear at the top of search results with a little label indicating that it is a sponsored advertisement.

One of the best aspects of using Google AdWords is that you only pay when users click on your advertisements. Thus, you won’t squander money attempting to sell to uninterested customers.

Less competitive industries might only pay $30–40 per click for PPC, but sectors like legal and rehab could expect to pay more.
PPC is incredibly economical since you only have to pay when a user clicks on your advertisement.

PPC will help you reach more qualified leads or customers who will likely buy your goods or services because it targets people already searching for terms related to your industry.

There is one catch, though. When choosing ad placement, Google considers your quality score (QS) and maximum offer. Your ad’s relevance to the keyword that prompted it, click through rate, and the caliber of the landing page viewers see after clicking your ad are all combined to determine your quality score.

The Ad Rank algorithm is, in essence, as follows: (your maximum cost per click (CPC) bid) x (your ad’s QS). For instance, your Ad Rank is 20 if your maximum bid for a keyword is $2 and your ad QS is 10.

The advertiser with the highest Ad Rank will secure the top advertising position for a single auction.

It’s also crucial to remember that if your advertisement has a high QS, you may wind up paying less money and still ranking highly. Google uses the following straightforward formula to calculate the cost per click: (Your QS) / (The Ad Rank of the Ad Below Yours) + $0.01.

In this case, your actual cost per click is roughly forty cents lower than your maximum offer.

What determines PPC costs on Google Ads?

It’s clear now that various things affect a Google Ads campaign’s PPC pricing.

While certain factors, like your maximum bid and the caliber of your ads, are under your control, other factors, like the maximum bid ads and the caliber of the ads placed by your competitors, are out of your control.

The average pay-per-click and landing page cost will also depend on your industry and the competition for the keywords you want to target in your adverts. Businesses in highly competitive industries, like the legal sector, can pay hundreds of dollars for every ad click, while your company may pay just a few cents.

The most competitive PPC keywords usually include the insurance, financial services, and legal sectors.

How can I lower my PPC costs on Google Ads?

As a Google Ads agency, we’ve honed our PPC management services to provide the best possible results.

Hire our PPC experts, who are among the best in the business regarding PPC campaign management because they have years of combined experience. Additionally, you’ll be fully aware of what to anticipate regarding PPC rates, as you can view our list of PPC expenses above.

Our staff can also optimize Google Ads remarketing and adCenter campaigns to deliver you the most relevant and high-quality clicks since they understand how to set up, run, and optimize PPC campaigns for the best results with our Google PPC and Google SEO services.

We are Microsoft certified professionals and a Google Partner agency.

The PPC manager certifications that our team members have earned from Microsoft and Google attest to their proficiency with the most recent adCenter and Google Ads solutions.

What do PPC management services include?

You can partner with a PPC management business in addition to your Google and Bing ads budget.

These businesses use their resources, expertise, and equipment to maximize the effectiveness of your campaigns and help you accomplish your goals. Even though hiring a PPC management agency will raise your costs, having a team of experts manage your campaigns will help you save money, get better results, and optimize your return on investment.

What do you receive from a PPC management company? Typical PPC management services include:

  • Strategy creation and campaign planning
  • Competitor and industry analysis
  • Ad copywriting
  • Ad and landing page design
  • Bid management
  • Campaign performance testing
  • PPC management software
  • Tracking and reporting

PPC management firms may bill a fixed rate or a portion of your advertising expenses. The following factors may affect PPC service costs:

  • The company you work with
  • The specific services included in the package you choose
  • The size of your campaigns and ad spend
  • The number of networks on which you advertise
  • The types of ads you use

Why choose PixeCrayons to optimize your PPC costs?

You’ll have a staff of more than 500 specialists and more than 19 years of experience working with PixelCrayons on your PPC campaigns. Our team, which consists of several Microsoft Advertising Professionals and over 300 Google Ads Certified personnel, oversees over $120 million in ad spending on behalf of our clients.

As we always keep up with changes to ad platforms, the latest best practices, and the best ways to optimize your campaigns, our team of PPC managers is more than equipped to handle your PPC account.

Our digital marketers have the skills and knowledge to maximize your company’s return on investment by wringing the most out of your total PPC and ad spend.

Our creative approach to campaign optimization guarantees that you will get the highest return on your investment, whether we are beginning from zero and creating your first campaign or revamping your current ones.

The best PPC managers will warn you against ignoring data that might provide crucial insights into how to continue refining your website. The last thing you want to do after developing optimized search engine marketing ad campaigns is to let them run in the background without ever checking in to see how they are performing. Your two options for tackling this are hiring a full-time employee or utilizing our skilled PPC management team, which has extensive experience managing a range of PPC campaigns.

Our team of marketers can assist you if you need eCommerce PPC management or want to create new leads for your B2B business. We would love to demonstrate why our Google Ads PPC management is unmatched.

Client Success Stories

We are pleased to serve our clients and take great pride in delivering quality services that exceed their expectations. Here is what some of them have to say about us: