When Website Doesn’t Drive Leads

Nobody likes a website that isn’t generating leads. Therefore, we’ve compiled this quick advice on improving and boosting your website lead generation.

Use Seach Engine Optimization

Search engine optimization (SEO) is one of the least used digital marketing methods, with only 44% of businesses investing in SEO last year. On the contrary, it is among the most significant categories of digital marketing. This internet marketing tactic greatly impacts the production of organic SEO leads. 

A search engine initiates over 90% of internet experiences. When your company uses search engine optimization (SEO), you implement various tactics to improve your presence in search results, such as those seen on Google.

SEO gives you more visibility in search results, as a result you get more chances to connect with potential individual buyers and businesses.

If your company doesn’t appear in search results for your business, industry, goods, or services, you become nonexistent to your target market.

It could directly lead to a drop in your business’s online leads. Even if you do employ SEO, results are not guaranteed right away. In addition to technical SEO knowledge, expertise is needed to develop a winning SEO plan for website lead generation.

Moreover, it’s a continuous investment. Creating an optimized page and abandoning it won’t work for any business. You must integrate SEO into your online lead-generation strategies and marketing plan.

The following actions will help your business start increasing the website lead generation rates:

  • Examine your website. If you have internal team, use the resources or get in touch with a digital marketing agency.
  • Investigate your market via social media to learn about its needs and pain areas.
  • Create a list of pertinent keywords to target for your web lead generation.
  • Make sure your multimedia and material are optimized using SEO leads best practices.
  • Upload your website with the optimized content.
  • Every month, assess the performance of your material.

Most of the time, after six months, content should start to pay off and get leads for your business. Your website should see a boost in traffic as it becomes more visible in search results. 

Since you focused on terms associated with your organization, that traffic should be made up of qualified individuals. If your SEO leads performance still gives you problems, consider hiring a professional digital marketing consulting services provider.

You can Contact PixelCrayons, as we have dedicated team and expertise in helping businesses improve their revenue with SEO.

Improve Your Page Speed

Speed also contributes to a website’s underperformance in online lead generation. In addition to hurting SEO, slow-loading pages can reduce drive leads, traffic and ranks. For this reason, you should evaluate your website’s SEO and loading times.

A sluggish website can reduce the amount of leads you receive. No matter how fantastic your product or service is or how helpful it is to businesses, nobody wants to wait for your website to load. Users now demand that websites load in two seconds or less.

However, a large amount of websites fall short of that standard. That’s why increasing your page speed will benefit your company immediately in website lead generation. Conversion rates can increase by 7% with only a one-second page speed upgrade.

Page speed not only annoys users but also impacts your SEO. Relevant page bounce rates are taken into consideration by search engines such as Google when ranking websites in search results. Your bounce rate is the percentage of visitors to your page who left (or “bounced”) without engaging with it.

It indicates to search engines that visitors to your website could not discover what they were looking for. As a result, your site’s rating drops, which affects your visitors and online lead generation initiatives.

How can you speed up your pages to increase web lead generation? The following steps, along with some development experience, are necessary to optimize your website for speed:

  • Use Google’s PageSpeed Insights tool to assess the speed of your website.
  • Compile the insights and recommendations from PageSpeed Insights.
  • Revise the way you publish multimedia and material.

A few modifications your company might make to its website and publication guidelines are as follows:

  • Reducing the size of your picture files.
  • Minimizing the redirects on your website.
  • Reduce the size of your CSS files.
  • Making your HTML files more efficient.
  • Switching web hosting companies

Spending money on page performance optimization services makes sense if your business lacks an in-house developer or has a small development staff. By using page speed optimization services, you can optimize your website’s speed, boost SEO, and generate more leads.

Optimize Your Contact Forms

There are several methods your business can use to generate website leads:

  • A customer uses the dedicated phone number on your website to contact your company.
  • A user registers for an ebook, email newsletter, or other content.
  • Someone fills out your online contact form.

Although a phone conversation has great value, one of the more popular methods businesses use to get leads is through contact forms. You should check your contact forms if your website isn’t generating leads.

When valuable potential leads see your contact form, they may become less interested in contacting your business after visiting your website and viewing your offerings.

Your contact form can make or break website lead generation if it is filled out incorrectly or requires too much information.

How can you optimize your contact forms to increase online lead generation on your website? With the following advice, your business can get your contact forms operating again:

  • Verify that your form functions properly and sends the data to your sales staff.
  • Request that friends, family, and coworkers complete the form and submit their comments.
  • Examine your form fields to see which ones are necessary and which are not.
  • Include a strong, benefit-filled call to action (CTA).
  • To try out various form fields, copy, and layout, run A/B testing.
  • Move your contact form above the fold on relevant sites, such as a service or product page.

You can continue enhancing the functionality and effectiveness of your contact forms even after your company has finished this thorough audit and made changes in the form.

For example, you may continue conducting beneficial A/B tests to advance your lead-generating services with a free tool like Google Optimize.

Add Compelling CTAs

You might examine several sections of your website if you’re not driving leads. However, one thing businesses frequently overlook is their CTAs. Even while a CTA might not look like much, it can greatly impact what users do.

Your company recommends something to readers via a call to action (CTA). For example, if you offer IT outsourcing services, having a compelling CTA on the service page will get you qualified leads. You can ask potential clients to connect with you to get quotes on the service. Or you can ask them to directly hire a software developer. 

If your website lacks a call to action, you give users too many options. A weak offer CTA can make potential leads disregard your instructions, even if you add CTAs throughout your website. In either case, your company or its website will not drive leads.

So, how can you increase leads on your website with CTAs? The following actions can help your business convert your CTAs into convincing recommendations:

  • Find out your audience’s needs, wants, and pain points by researching them.
  • Examine your rivals’ calls to action and distinctive selling propositions (USPs).
  • Using your evaluation and study, come up with a list of possible CTAs.
  • Make your CTAs stand out from the rest of the page by updating the style of your page.

Use these pointers to increase your CTA impact on users:

  • Keep your calls to action brief and direct.
  • Concentrate your CTAs on the requirements or desires of the user.
  • A/B Try out your call to action with Google Optimize.
  • Keep your call to action brief and free of jargon.

It’s critical to keep creating and testing CTAs even after your company finds a formula that enhances website lead generation and works for your CTAs. With each update, you may find new lead generation strategies to inspire your audience.

Target Leads at Every Stage of the Buying Funnel

Depending on your industry, your marketing and advertising approach may emphasize bottom-of-the-funnel users. Instead of luring customers while investigating and comparing suppliers, you want to draw in business buyers prepared to buy your goods or services. However, this narrow emphasis limits your ability for online lead generation.

Companies that disregard top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) users are shutting themselves out of a sizable market.

Even if many consumers these days approach their purchases in non-linear ways, marketing and advertising tactics can still easily overlook these important consumers. Your company should, therefore, focus on each stage of the purchasing funnel.

A thorough, all-inclusive strategy for the buying funnel will enable your business to cultivate potential leads into customers when the time comes for them to sign.

How do you generate leads by focusing on the whole purchase funnel? Businesses can begin to reap the rewards of concentrating on TOFU, MOFU, and BOFU customers by:

  • Finding out what TOFU, MOFU, and BOFU are interested in learning about your sector or services
  • Developing and SEO-optimized material for TOFU, MOFU, and BOFU queries
  • Using social media to promote your material to get worthwhile shares and buzz

If you choose this method, keep in mind that results won’t come immediately. For example, your material won’t appear in search results immediately unless you start lead generation through a PPC campaign to advertise it.

How to Turn Your Website into a Lead-Generating Machine

There’s an issue if your website isn’t generating leads. Today’s business buyers conduct research, evaluate, and make contact with organizations using search engines and the Internet.

With this kind of website inbound lead generation, you must ensure it performs well in search results and offers the greatest user experience. Start enhancing the amount of leads that your website generates right now. Even website optimization tools are at your disposal!

In addition, PixelCrayons can assist you in lead management and PPC campaign essentials. Contact us if you require SEO and PPC experts to help create, implement, and oversee your SEO plan. We’re the go-to option for businesses today because of our decades of knowledge and years of expertise.

When you collaborate with us to build your company’s website, you’re engaging one of the top web designers.

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