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Cost guide

How much does SEO cost in 2026?

A monthly SEO programme costs $625–$3,750 per month at the direct rate. It is priced against an itemised list of what we deliver each month. A one-off audit, content by the article and migration SEO are priced separately below. Every figure becomes a written proposal.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Reply within four business hours (typical)

The range

What it costs,
at the direct rate.

Priced as a monthly programme with a list of what you get each month. A one-off audit suits you if you want to know what is wrong before you commit.

  • One-offTechnical and strategy audit$625–$3,125one-time
  • RetainerMonthly SEO programme$625–$3,750per month
  • Per unitSEO content, per article$200–$500per article
  • ProjectMigration SEO$950–$6,250fixed quote, one-time

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

Site size and template count

Every programme starts with a crawl of your site, and its size sets the base price. A brochure site with a few templates needs one kind of audit. A catalogue with thousands of product and category pages needs another, because each template can fail in its own way. We count templates, not pages, when we size the technical work.

Biggest factor
02

Who already ranks

The gap between you and the pages you need to beat decides the effort. Beating a local competitor with a thin site is a short plan. Beating marketplaces, publishers and brands with years of earned links is a long one. The free website review sizes that gap before the proposal, so the number is priced to your market rather than to an average.

Market factor
03

How much content you need

Your topic map is the list of subjects you want to be found for. How many pieces a month it needs is the biggest swing inside the programme range. A site that mostly needs technical repair sits low. A site that must publish steadily to own a subject sits high, because research, writing and editing take hours. Teams with their own writers can buy briefs or articles one at a time instead.

Programme factor
04

Technical problems to fix first

Redirect chains, slow templates, duplicate URLs and broken structured data must all be fixed before content can rank. A clean build needs a short fix list. A site that has been through several agencies and redesigns needs a long one. When there is a lot to fix, we quote it as a technical SEO fix programme with an end date. It isn't hidden inside the monthly fee.

Hidden factor
05

Markets and languages

Each country has its own keywords, its own competitors and often its own hreflang tags. These tags tell Google which language version to show where. Each language multiplies the content. One market in one language is the bottom of the range. Several of each is the top, or a scope of its own.

Scope factor
06

What you already have

Working analytics, Search Console history, existing content and links you've earned all cut discovery and rework. We audit before we quote. So a site with good foundations pays for the work that remains, not for rebuilding what already stands.

Often forgotten
The options

Which option
suits your business.

Each option below is one way to buy SEO. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

One-off

Technical and strategy audit

$625–$3,125one-time
What it is

The paid diagnosis: a full crawl, speed and index review, a keyword and topic map, a competitor gap analysis and a plan for the next quarter. It is deeper than the free search review, which is a short recorded walkthrough, and it ends in a document any team can run.

Who it fits

Buyers who want to know what the work is before paying a monthly fee. In-house teams that will do the work themselves. Anyone about to change agencies who wants a second opinion on the site.

Included
  • Every crawl and index problem found, ranked by what it costs you in sales
  • Keyword and topic map based on what people really search for
  • Where competitors rank and you don't, on the terms that bring sales
  • A 90-day plan saying who does each task and how long it takes
  • One walkthrough call with the strategist who wrote it
Not included, quoted separately
  • Implementation of the fixes
  • Content production
  • Migration planning
Turnaround
2 to 3 weeks
Moves the number
Site size: a 200-page B2B site and a shop with 40,000 products are different audits.
Request this option →
Retainer

Monthly SEO programme

$625–$3,750per month
What it is

The monthly programme: technical fixes, content and link-earning work on one plan. A named strategist runs it and reports weekly on visits and revenue. We make the fixes, not just recommend them.

Who it fits

Businesses that need organic search to become a lasting channel, not a one-off project. They have a market to win, a site worth fixing and the patience for results that build over time. It doesn't fit a site that needs a rebuild first. Nor does it fit a budget below the bottom of the range, where the audit or per-article work does more.

Included
  • A named strategist and a weekly report measured by revenue, not rankings
  • Technical fixes made for you, not just suggested
  • Content briefs and page edits that follow the agreed topic map
  • Links from other sites earned through digital PR, never bought
  • A monthly review call, with the plan updated on what the data shows
Not included, quoted separately
  • Long-form content production beyond the included briefs
  • Paid media
  • Development work outside SEO fixes
Turnaround
Monthly, 3-month minimum
Moves the number
How much of the work is content and links, and how much is technical fixes. Programmes heavy on content sit at the top of the range.
Request this option →
Per unit

SEO content, per article

$200–$500per article

One unit: one 1,500-word article: researched, written, edited and published with schema

What it is

Publishing capacity by the piece. Each article is researched, written, edited and published against your own keyword map, with on-page work and structured data done.

Who it fits

Teams that already run SEO and have a plan, but not the writers. It doesn't fit a site with no topic map. A good article on the wrong subject is still the wrong article.

Included
  • Brief against your keyword map
  • Expert-reviewed draft
  • On-page optimisation and schema
  • Two revision rounds
Not included, quoted separately
  • Original photography or illustration
  • Translation
  • Subject-matter interviews
Turnaround
5 working days per article; batches of 8 or more scheduled weekly
Moves the number
Depth: a 3,000-word main guide with original research counts as two articles.
Request this option →
Project

Migration SEO

$950–$6,250fixed quote, one-time
What it is

The SEO side of a move to a new platform or a redesign. We list every URL, then build and test a redirect map before launch. We sign off the test site and monitor the first month after launch.

Who it fits

Anyone moving platforms, changing domains or rebuilding the site structure. It runs alongside the build, whoever builds it. It doesn't fit a cosmetic redesign that keeps every URL.

Included
  • A full list of your URLs and their rankings
  • Redirect map built and tested before the new site goes live
  • Test site crawled and signed off before launch
  • 30 days of checks after launch
Not included, quoted separately
  • Moving the site itself (see Migrations or Shopify Migration)
  • Content rewrites
Turnaround
Runs alongside the build; 2 to 6 weeks of SEO effort
Moves the number
How many URLs you have, and how much the site structure changes.
Request this option →
Cheaper or dearer

What makes your quote
lower or higher.

The proposal is itemised, so you can see each line below move. Here is what pushes a quote towards each end of the range.

Brings the quote down
  • One market, one language, and a clear commercial subject to own
  • A site with working analytics and a Search Console history we can read
  • Technical foundations that pass: fast templates, clean URLs, valid structured data
  • Your own writers or subject experts, so we brief and edit rather than write
  • A relaxed deadline, so fewer people work at once and less time goes on coordination
Pushes the quote up
  • Marketplaces, publishers or national brands holding the positions you need
  • A subject that needs steady publishing to own, with research in every piece
  • Problems to clear first: redirect chains, duplicate URLs, slow templates
  • Several markets or languages, each with its own keywords and hreflang tags
  • A launch date that shortens the plan, so more people work at once
What you get

What your fee
pays for.

The fee buys work we deliver and a weekly report on it. Nothing here is a promise about rankings, because nobody controls Google. Everything here is a promise about what you will receive.

01

A weekly report tied to revenue

Organic visits, leads or orders, and the work delivered that week, on one page you can forward. Rankings are in the appendix, not the headline.

02

A named strategist

One person owns the plan, writes the report and takes the monthly review call. You meet them before anything is signed.

03

Fixes made in your site's code

Our engineers make the technical fixes and check them in Search Console. Where a fix needs your developers, it arrives as a ticket they can pick up.

04

Content that follows the topic map

Briefs, on-page work and, where the programme includes it, the articles themselves. Each one targets a subject the map says you should own.

05

Links earned, never bought

We earn links through digital PR: content worth citing, and pitches to people who cover your subject. We report each placement with the story that earned it.

06

Everything you paid for stays yours

The plan, the content, the reports and the accounts are in your name from the first week. Leaving takes an email, not a handover project.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

Because the work is monthly, and the outcome isn't ours to sell. A per-keyword price rewards picking easy terms. A per-ranking price is a promise nobody can keep. The monthly fee buys an itemised list of fixes, content and outreach. We deliver it whether or not Google moves that week, and the weekly report shows both.

The free search review is a short recorded walkthrough of what we can see from outside. The audit is the full crawl, the log and index review, the topic map and a plan for the quarter, written so your team can run it without us. Buy the audit when you want the diagnosis in your own hands.

Yes: the bottom of the programme range. That's the smallest monthly scope that can move a number in a real market. Below that, the fee pays for reporting on work that isn't happening. If your budget is lower, the audit or a batch of articles does more good. We'll say so in the proposal.

Yes. The monthly programme includes content briefs, on-page work and outreach to earn links. A set amount of long-form writing is part of the itemised list. Beyond that, you add articles at the per-article rate. Links are never a line item of their own. The digital PR work inside the programme earns them, and we report each placement.

Yes, and many buyers do. The audit ends in a plan, and the programme is that plan run by us. When you move across, we don't repeat the audit. Its findings become the first quarter's plan, so you never pay twice for the same thing.

It goes up by the cost of the new market, shown as separate lines. Each market brings its own keywords, its own competitors and often hreflang tags, and each language multiplies the content. So you can see what the second market costs and decide whether to start it a quarter later.

Because two quotes rarely price the same work. One may include bought links and another may leave content out. A third may be a junior team at a senior rate. Our range is the direct rate for a senior-led programme, with fixes made and links earned. It's itemised, so you can compare it with any quote line by line.

Related

Other cost guides
and the service page.

How much does local SEO cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does link building cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does technical SEO cost in 2026?Cost guide: the options, what changes the price and what the fee buys.About SEOThe service page: what the work is, how it runs and the proof behind it.SEO on the rate cardThe same ranges beside every other service, in one card.

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