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ROI = (Revenue – Marketing Cost) / Marketing Cost × 100
Marketing ROI helps businesses assess the success of their marketing efforts by comparing the revenue generated to the cost incurred.
A company invests ₹100,000 in a marketing campaign and generates ₹300,000 in revenue:
ROI = (₹300,000 – ₹100,000) / ₹100,000 × 100 = 200%
For every ₹1 spent on marketing, the company earned ₹2 in profit.
ROI = (Revenue – Ad Spend) / Ad Spend × 100
This calculator measures the success of paid digital advertising campaigns, such as Google Ads or Facebook Ads.
A business spends ₹50,000 on Google Ads and generates ₹150,000 in revenue:
ROI = (₹150,000 – ₹50,000) / ₹50,000 × 100 = 200%
The campaign returned ₹2 for every ₹1 spent.
ROI = (Revenue – (Ad Cost + Operational Cost)) / (Ad Cost + Operational Cost) × 100
E-commerce ROI evaluates the overall profitability of an online store by considering advertising and operational expenses.
An online store spends ₹200,000 on ads and operations to generate ₹500,000 in revenue:
ROI = (₹500,000 – ₹200,000) / ₹200,000 × 100 = 150%
The store earned ₹1.50 for every ₹1 spent.
ROI = (Revenue – Social Media Cost) / Social Media Cost × 100
This calculator determines the return on investments made in social media campaigns.
A company spends ₹20,000 on social media campaigns and generates ₹60,000 in revenue:
ROI = (₹60,000 – ₹20,000) / ₹20,000 × 100 = 200%
Social media efforts tripled the initial investment.
ROI = (Revenue – SEO Cost) / SEO Cost × 100
SEO ROI measures the profitability of investments in search engine optimization.
A business invests ₹50,000 in SEO and generates ₹200,000 in organic traffic revenue:
ROI = (₹200,000 – ₹50,000) / ₹50,000 × 100 = 300%
SEO efforts returned three times the investment.
This calculator evaluates the profitability of acquiring new customers by comparing their lifetime value (CLV) to the cost per acquisition (CPA).
If the Customer Lifetime Value is ₹50,000 and the Cost per Acquisition is ₹10,000:
ROI = (₹50,000 – ₹10,000) / ₹10,000 × 100 = 400%
The business gains ₹4 in value for every ₹1 spent acquiring a customer.
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