Magento vs WooCommerce vs OpenCart vs Shopify

In this digital era, the biggest struggle that startups and small businesses have is to select a good e-commerce development platform as per their budget to launch online stores.  

Selecting the right eCommerce development platform from the get-go ensures that the business owners are capable to scale their business with as much ease as possible, and to modify these platforms at a later stage can cost these businesses thousands of dollars. 

So from where to start? In this blog post, I will compare the four most popular eCommerce development platforms that are Magento, Shopify, OpenCart, and WooCommerce

Firstly, we will take a deep look at each of these eCommerce development platforms. And then we will analyze them on features like Security, Integration, User-friendliness, and Price. 

Let’s give it a quick start:



With two editions – Magento Open Source (formerly Community Edition) & Magento Commerce (also known as Enterprise) – it offers different levels for different business requirements.

Magento Open Source is provided for free of cost while Magento Commerce has 2 pricing plans.

Some articles claim that the Magento 2 Enterprise Edition pricing begins at $22,000 to $32,000 per year which is a profitable thing for large and fast-growing businesses. 

However, it is quite expensive to afford it for small businesses and beginners. We at PixelCrayons provides end-to-end Magento development services to create simple as well as a complex enterprise-grade eCommerce website.


WooCommerce eCommerce store is free to download and it doesn’t charge any transaction fees. It is a free plugin of WordPress. The prices in WooCommerce are in the form of the type & number of extensions that you would need to install on an online store. 

Being an offshore WooCommerce development company, we provide expert world-class WooCommerce development services for creating simple as well as complex websites.


OpenCart is also free to download, use and upgrade. You can download it from the official website of OpenCart. However, you need to pay an additional amount similar to the case of any other eCommerce development platform to get additional features.

Recently it has launched support plans that are worth taking a look at. It offers two plans that are: a $99/month premium support plan and a one-time fix (pricing varies). 

The premium support plan of OpenCart issues like installations and bug fixes, but without unlimited support. You will get help only up to 5 installations and 3 bug fixes every month.

With 340+ full-time OpenCart developers and state-of-the-art development facilities, we have become a preferred offshore Opencart development company in India.


Shopify’s starter plan, Shopify Lite costs $9 per month, represents a cheaper way to sell online while Shopify gold is designed for fast-growing brands and online sellers by providing world-class enterprise commerce technology at a fraction of the cost.

Backed by years of domain expertise and the team of expert Shopify developers, we provide excellent Shopify designing and development services.

Basic Information Comparison

WooCommerce vs Magento vs OpenCart vs Shopify e Commerce Platforms


Star Ratings for Easy of Use, Level of Development Required

WooCommerce vs Magento vs OpenCart vs Shopify e Commerce Platforms

Security, Customisation, Third Party Add-ons

WooCommerce vs Magento vs OpenCart vs Shopify e Commerce Platforms


Other Comparison Parameters:

Feature MagentoShopifyOpencartWooCommerce
Key FeaturesProduct and order management features, SEO, catalog management, payment and shipping features, etc.Product and order management features, built-in analytics, payment gateway integrated, SEO, social network integrations, etcMultiple currency and language supported, payment gateways, shipping features, multiple tax rates, sales reports, SEO, etc.Product and advanced order editing features, payment gateways, delivery settings, tax control, stock tracking, SEO, email marketing, etc.
Mobile ResponsivenessYesYesYesYes
Preferred UsersBest for large businesses. It is the most extendable platform.For fast deployment of e-commerce website. Good choice for small and medium businesses.Ideal for large businesses.It is an extendable platform and can support many features.Best for those who already use a WordPress site. Gives maximum scalability and control over the website.
IntegrationsHas 300+ integrations including Mandrill, Zoho, etc.Has 500+ integrations including SEO Image Optimizer, Quick view, QuickBooks, etc.Has 208 integrations including MailChimp, Xero,QuickBooks, etc.More than 500+ integrations including Zapier, Xero, MailChimp, etc.

Here is Info-graphic depicting, stats & facts about some of the best eCommerce Magento, WooCommerce, OpenCart & Shopify that help you choose the best as per your needs:

eCommerce Development Platform, Magento vs WooCommerce vs OpenCart vs Shopify
Best 4 eCommerce Development Platform for 2018

The Bottom Line:  Best e-Commerce Platform

Above mentioned are the 4 top-rated and widely used e-commerce development platforms on the internet. 

Ultimately the decision of a small business should be a very personal one, based on your specific online store needs and your e-Commerce vision.

If you need any assistance related to eCommerce design and development or want to hire Magento developers, feel free to contact us.

eCommerce development

About the Author

Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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