
Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.
We relaunched paid ads at the same time as the store rebuild and SEO. There was one budget talk instead of two. Paid ads covered the searches organic hadn't won yet, and stepped back where it had. Search data went back into the SEO plan. We reported it all weekly against revenue. The published case doesn't name the ad platforms, so neither do we. Revenue rose 340% over the seven months.






















