Skip to content

The performance marketing agency
that runs your paid channels as one budget.

For businesses that already spend on three or more paid ad channels. First we set up one way to measure them all. Then Google, Meta, LinkedIn and remarketing share one budget that moves each month, based on results. Reports say plainly what they can't see in a long B2B sale.

Free cross-channel review · Measurement sprint before any budget scales

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons' performance marketing service is for companies running three or more paid ad channels, measured one way, from one budget. First, a short fixed-price project fixes your tracking. Then Google, Meta, LinkedIn and remarketing share one quarterly budget, adjusted monthly. Reports show platform numbers next to your analytics. We work direct for brands and white-label for agencies.

  1. Tracking fixed first, in a short projectServer-side, consent-aware tracking checked against real orders before budgets move, with CRM sales imported.
  2. Reports that show how each sale was creditedAd platform, analytics and overall cost per sale side by side, with the gaps explained.
  3. One budget that goes to the channel that earns itGoogle, Meta, LinkedIn and remarketing in one plan for each three months, adjusted monthly in writing.
  • Tracking fixed before any budget goes up
  • Reports that state what they assume
  • Budget moved between channels monthly, in writing
  • CRM and offline conversions imported where they exist
  • Channels not worth running named in the plan
  • Free review of all your channels
Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
What the programme buys

What you get: one way to measure,
one budget, in writing.

01

Tracking fixed first, in a short project

We build server-side, consent-aware tracking and check it before any budget moves. A sale or a real sales lead counts as a conversion, not a form fill. Where you have offline or CRM sales, we bring them in too. We check the setup against real orders or deals and write down any gaps. The most common fault we find is an account aiming at an event that records wrongly. A thank-you page loads twice, or a form counts a quick exit as a lead. Fixing that is dull work, but it pays back the most.

Weeks 1 to 3
02

Reports that show how each sale was credited

You see the ad platforms' numbers, your analytics numbers and the overall cost per sale side by side. We explain the gaps between them, not hide them. For long sales, the report says what it can and can't see. A LinkedIn click in one quarter and a deal in the next are matched in your CRM. We don't just credit the last click. When an assumption changes your numbers, the report says so.

Every report
03

One budget that goes to the channel that earns it

We plan Google, Meta, LinkedIn and remarketing as one programme for each three months, with one target. Each month we adjust it in writing. Money moves from the channel that is coasting to the one that is earning. The plan names the channels not worth running at all. We can do that because our fee is fixed for the three months. It doesn't change when budget moves, so we have no channel to protect.

Rebalanced monthly
04

LinkedIn and the B2B cycle

On LinkedIn we target named companies and job roles, for deals that take months to close. We judge it on sales stages and CRM results, not form fills. It is often the most costly click in the plan. Sometimes it is the only one that reaches the people who buy. The monthly figures decide, quarter by quarter.

Where cycles are long
05

Creative and landing pages, one team

We test new ad ideas and formats every week, and log each result as win, lose or unclear. Our own designers and developers build, test and improve the landing pages. The click and the sale are one job. So there's no gap between two agencies for them to blame each other across.

Weekly
How it starts

From the first review
to one budget for every channel.

01
Start

Brief and access

We sign an NDA. You give us access to every channel you run, LinkedIn included, your analytics and the CRM that shows what sold.

02
Once the brief is complete

Audit and itemised proposal

We review every channel, record today's figures and confirm when your proposal arrives. You get one priced plan that names the channels not worth running. The tracking project is priced on its own.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing changes in your accounts before this.

04
Typically 2 to 3 business days later

The work starts

The tracking project fixes tracking, consent and what counts as a sale. We check it against real orders or deals before spend moves.

05
Every month after

Rebalance, report, repeat

Budget moves between channels each month and new ads are tested each week. Reports show the platforms' numbers beside your analytics, with the difference explained.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

  • 01

    Requests and approvals

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Cost per qualified lead

    Fully loaded. Unmeasured spend shows as unknown, never zero.

Proof

How moving budget between channels
grew a store's revenue.

Al Majed for Oud's Saudi store in Arabic, from the Internet Archive's copy of April 2026: a campaign banner for the Serious perfume
Commerce · Saudi Arabia
Store, search and paid media

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

We relaunched paid ads at the same time as the store rebuild and SEO. There was one budget talk instead of two. Paid ads covered the searches organic hadn't won yet, and stepped back where it had. Search data went back into the SEO plan. We reported it all weekly against revenue. The published case doesn't name the ad platforms, so neither do we. Revenue rose 340% over the seven months.

340%
Revenue
7 mo
Elapsed
Read the full case
Named work

Paid and social campaigns,
across more than one business.

PixelCrayons managed the digital marketing activities for Spates, supporting its Truck Lenders business and Subway store locations. PixelCrayons team handled the planning and execution of digital marketing initiatives to strengthen online visibility, reach target audiences, and support customer acquisition. Key activities included PPC advertising, Social Media Optimization (SMO), and Social Media Marketing (SMM), along with campaign management, audience targeting, content promotion, and ongoing performance optimization. PixelCrayons worked across the different business segments to ensure their digital presence remained consistent, relevant, and performance-focused.

Jason Spates, VP, Spates FinancialSpates Financial · Truck Lenders
The system around it

The services that work
alongside performance marketing.

The programme draws on the channel specialisms in our PPC practice, with the conversion side owned by CRO and follow-up emails through email marketing. Running one or two channels? PPC management is the right page. Before you commit a budget, the free Website Revenue Review measures one page of your site and shows the three things to fix first.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Before you buy

Do you need performance marketing,
or PPC management?

PPC management is the cheaper service and often the right one. Performance marketing is for the cases it does not cover. The free review of your channels says which you need, even when your current setup is fine.

Your situationWhat we would recommendWhy
Google Ads, Meta Ads and remarketing, with conversion data you can trustPPC managementA named specialist runs each platform and adjusts the budget inside each account every month.
Three or more paid channels, LinkedIn includedThe programme across all channelsOne budget for each three months, with one target, adjusted monthly in writing. It names the channels not worth running.
Tracking you cannot trust, such as a thank-you page that loads twiceThe tracking project firstWorking from broken data makes things worse each month. So no budget goes up until tracking is checked against real orders or deals.
Conversions that only exist in a CRM or offlineThe tracking project, bringing in CRM and offline salesAd platforms can't see those sales. Bringing them in lets us report on what really sold.
A sales cycle so long that crediting the last click is a guessReports that show how each sale was creditedA LinkedIn click in one quarter and a deal in the next are matched in your CRM. The report states what it assumes.

Both the tracking project and the programme across channels are on the rate card. Each platform bills you for ad spend, which is never part of our fee.

Questions

Frequently
asked.

It makes your paid budget answer for results across every channel. You get one way of measuring that all reports use. One budget covers Google, Meta, LinkedIn and remarketing and moves each month on results. Reports state what they assume. The test is whether it will move budget out of a channel it runs. We will, because our fee doesn't change when budget moves.

PPC management runs Google Ads, Meta Ads and remarketing well. If that's your mix and you can trust your sales data, it's the right and cheaper choice. Performance marketing is for three or more channels, LinkedIn included. It suits long sales, where the platforms guess who gets credit. It suits sales recorded in a CRM or offline, and one budget owner for every channel.

There are two parts. First, what we set up, which is in the contract. You get checked tracking within three weeks and the full programme within a month. Then there's a budget review every month. Second, sales results. Those depend on your margins, market, ads and sales cycle. We won't invent a return on ad spend. Every report shows real revenue or pipeline against real spend.

Yes. Our own team designs, builds and tests them as part of the programme. They are not someone else's job. The most common failure we find isn't bad ads. It's good ads sending people to pages that can't turn them into customers, with two agencies blaming each other. One team on both sides fixes that.

Once we have a complete brief, we confirm when your proposal arrives. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The tracking project then takes two to three weeks, depending on how broken tracking is. We don't raise spend until it's checked.

Use tests you can check before signing. Will the agency move budget out of a channel it runs? Does it fix tracking before spend goes up? Does it report platform and analytics numbers side by side? Does it keep your ad accounts in your name? We meet each one. Budget moves monthly in writing, tracking comes first, and your accounts stay yours.

There are two prices, both on the rate card. The tracking project is a fixed one-off quote, based on how broken the setup is. The programme across channels is a monthly fee, with a three-month minimum. It depends on how many channels run and how many ads they need. Each ad platform bills your ad spend, which is never part of our fee.

Yes. The full programme goes out under your agency's brand, backed by an NDA. You keep your report templates and client calls; our ad buyers and analysts do the work. We don't approach the clients you introduce for direct business, during the work and for twelve months after the last assignment for that client ends. That's written into the agreement. One wholesale rate card covers it.

The range

What it costs,
at the direct rate.

Priced as a monthly programme across all your ad channels, with one budget and one target. If your tracking can't be trusted yet, a short tracking sprint comes first.

  • ProjectMeasurement and tracking sprint$950–$3,750fixed quote, one-time
  • RetainerCross-channel programme$1,875–$7,500per month, fee only

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Put your paid budget
under honest lights.

The cross-channel audit shows where spend is earning, where it's leaking, whether your tracking can be trusted, and which channels deserve less. Yours to keep either way. If the answer is that your current setup is fine, or that PPC management is all you need, the audit says that too.

Free review · No retainer required · NDA standard

Last updated