From costly ad spend to precision targeting we helped a London dental clinic slash its lead acquisition cost while maintaining lead quality and boosting campaign efficiency.
A premium London-based dental clinic, operating in a competitive metropolitan market, seeking to grow its patient base via digital channels. With high ad costs and tight margins, they needed to optimize pay-per-click campaigns to drive better ROI without sacrificing lead quality.
Digital marketing optimization project — focusing on PPC / paid search campaign restructuring, localized audience targeting, landing page refinement, and budget reallocation — all to reduce cost per lead (CPL) in a dense market with fierce competition.
| Challenge | Strategy We Used | Outcome / Impact |
|---|---|---|
| Overly broad keyword bidding | Built tighter ad groups with ultra-local targeting & extensions | Lower CPCs, more qualified clicks |
| Inefficient budget allocation | Shifted spend to high-performing, low-cost keyword clusters | Optimized ROI on ad spend |
| Generic ad creative | Customized ad copy to match London audience segments | Improved click-through & relevance |
| Weak landing pages | Developed localized landing pages optimized for conversion | Higher lead submit rates |
Lower acquisition costs through data-driven PPC targeting and landing page optimization.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Cost per Lead (CPL) | Baseline | ↓ 35% | 🔻 35% reduction |
| Lead Quality | “Good” | Maintained / improved | No compromise on lead intent |
| CTR & Ad Relevance | Moderate | Improved | Higher engagement and quality score |
| ROI on Ad Spend | Lower | Higher | More conversions per dollar spent |
They not only lowered our cost per lead, but preserved the quality of prospective patients. Their strategic, localized approach transformed our digital campaigns.”
— Practice Manager, London Dental Clinic
Let’s build a high-efficiency, high-quality PPC strategy that drives sustainable growth and measurable ROI.
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