From low social visibility to active brand engagement – our strategic social media approach helped Workstatus achieve a 58% increase in organic social traffic, 36% higher engagement, and 40% growth in trial sign-ups within six months.
Invoicera is a leading online invoicing and billing platform helping freelancers, SMBs, and enterprises streamline their billing operations. The company aimed to expand digital reach, improve search engine rankings, and convert organic traffic into product sign-ups.
A comprehensive SEO and digital growth campaign combining technical SEO, content optimization, backlink strategy, and user experience enhancements. The goal was to increase organic visibility, high-intent clicks, and sign-ups sustainably.
| Challenge | Impact |
|---|---|
| Highly competitive invoicing SaaS niche | Limited organic reach and keyword traction |
| Low search engine rankings for core keywords | Poor visibility and fewer potential leads |
| Weak engagement and navigation | High bounce rate and low sign-ups |
| Insufficient backlink profile | Reduced authority and lower SERP positioning |
| Challenge | Our Approach | Result |
|---|---|---|
| Low organic visibility in a competitive market | Conducted competitor benchmarking, keyword gap analysis, and targeted SEO content updates | 2X increase in clicks, higher SERP visibility |
| Underperforming content & weak user experience | Optimized site structure, landing pages, and internal linking; improved UX and navigation | Improved engagement, longer session duration |
| Limited backlinks and domain authority | Executed strategic backlinking and outreach campaigns | 80+ keywords ranking on page 1 |
| Low product sign-ups | Implemented conversion-focused CTAs and landing page tweaks | 40% increase in sign-ups |
We build data-backed SEO and CRO frameworks to convert organic visitors into customers.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Clicks | Baseline | 2X | Doubled user engagement |
| Impressions | Baseline | 3.29M | Expanded search visibility |
| Page 1 Keywords | Moderate | 80+ | Strong SERP presence |
| Sign-Up Conversion | Baseline | +40% | Higher product adoption |
| Our Expertise | What It Delivered |
|---|---|
| Data-Driven CRO & SEO Strategies | Achieved 40% higher sign-ups and better user flow |
| Heatmap & Behavior Analytics | Identified drop-offs, increased click-throughs by 35% |
| Landing Page A/B Testing | Optimized CTA placement, improved conversions by 42% |
| UX + Conversion Design | Enhanced navigation and user journey for better engagement |
| End-to-End SEO Ownership | From research to execution, results tracked and optimized |
PixelCrayons’ methodical SEO and CRO approach delivered real results. Our clicks doubled, sign-ups grew significantly, and our platform is now much more discoverable.
– Product Marketing Lead, Invoicera
Get a proven SEO growth plan that helps SaaS brands 2X clicks and qualified traffic.
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