From low social visibility to active brand engagement – our strategic social media approach helped Workstatus achieve a 58% increase in organic social traffic, 36% higher engagement, and 40% growth in trial sign-ups within six months.
Workstatus is an emerging workforce management platform catering to SMBs and large enterprises. Their goal was to boost brand visibility, build authentic engagement, and convert social interactions into qualified leads and sign-ups.
A full-funnel social media growth campaign designed to expand organic reach, strengthen brand perception, and drive measurable conversions from social engagement.
Challenge | Impact |
---|---|
Limited brand awareness in a competitive market | Low follower base and weak organic visibility |
Mixed audience targeting across industries | Poor content resonance and inconsistent engagement |
Difficulty demonstrating product value socially | Lower trial conversions from social channels |
Unoptimized campaign structure | Inefficient ad spend and reduced ROI |
Challenge | Our Approach | Result |
---|---|---|
Weak brand visibility | Built a storytelling-led content strategy with client success narratives | 60% boost in brand awareness |
Poor engagement | Implemented audience-segmented campaigns across LinkedIn, Twitter, and Facebook | 36% higher engagement rate |
Low conversion from social traffic | Introduced targeted CTAs and sign-up-driven content | 40% increase in trial sign-ups |
Inefficient campaign optimization | Used analytics-driven A/B testing to refine ad creatives | 58% surge in organic social traffic |
Let experts help you achieve brand visibility and inbound sign-ups organically.
Analytics & Scheduling: Sprout Social, Buffer, Google Analytics
Creative Design: Canva Pro, Adobe Express
Ad Management: Meta Ads Manager, LinkedIn Campaign Manager
Tracking & Optimization: UTM Tracking, Facebook Pixel
Metric | Before | After | Improvement |
---|---|---|---|
Brand Awareness | Baseline | 60%↑ | Broader digital visibility |
Engagement Rate | Baseline | 36%↑ | Stronger brand-consumer interaction |
Organic Social Traffic | Baseline | 58%↑ | Higher inbound activity |
Trial Sign-Ups | Baseline | 40%↑ | Improved conversion from social |
Customer Acquisition Cost | Higher baseline | Reduced | Better ROI and efficiency |
Our Expertise | What It Delivered |
---|---|
Audience Segmentation & Research | Targeted social campaigns with 2.5× engagement boost |
Data-Backed Content Strategy | Improved click-throughs and sign-up intent |
Visual Storytelling | High-performing creatives with authentic brand tone |
A/B Tested Campaigns | 30% lower cost per conversion |
End-to-End Social Management | From ideation to analytics – seamless delivery with measurable ROI |
PixelCrayons turned our social media into a true growth engine. Their data-backed strategy and storytelling approach built both visibility and trust.
– Marketing Head, Workstatus
Combine behavioral data and emotional storytelling to boost engagement & lead quality.
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