About the Client
Pizza Hut Singapore is a leading food delivery brand offering a wide menu of pizzas, sides, beverages, and desserts. The client wanted a mobile solution to improve online ordering, streamline self-collection, and allow customers to customize pizzas easily while maintaining smooth performance and a high-quality UI experience.
Project Type
The Pizza Hut Singapore Delivery app allows users to browse the full menu, customize pizzas by changing crusts or adding toppings, and choose between delivery or self-collection. The app streamlines the ordering process, offers digital promotions, and provides an intuitive interface for effortless user engagement.
Key Challenges
| Challenge |
Impact |
| Online food ordering efficiency |
Needed to reduce delivery and ordering friction to compete in a saturated market |
| UI/UX design perfection |
Smooth animations and intuitive design were critical for engagement |
| Efficient search and filtering |
Users required a simple system to sort menu items quickly |
| Customization features |
Must allow users to customize pizzas easily with toppings, crusts, and add-ons |
Proposition & Solution
| Challenge |
Our Approach |
Result |
| Simplify searches and filters |
Developed an intuitive filter system for easy menu navigation |
Faster menu browsing and improved user satisfaction |
| Price & location adjustments |
Added two-sided sliders to control price range and store location |
Users could conveniently select options tailored to their needs |
| App design and animation |
Created a neat UI with smooth and casual animations |
Enhanced app engagement and visual appeal |
| Pizza customization |
Enabled changing crust, adding cheese, and doubling toppings |
Personalized user experience increased customer delight |
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Our Development Process
Discovery Phase
- Conducted research on user behavior, market trends, and competitor apps
- Defined technical requirements, feature list, and UI/UX goals
Execution Phase
- Developed Android and iOS apps with core functionality for ordering and customization
- Integrated APIs, payment gateways, and order tracking
- Implemented UI design with animations and smooth transitions
Sprint-Based Project Delivery
- Agile sprints with client feedback applied after each iteration
- Ensured usability, speed, and responsiveness of all features
Deployment Phase
- Rigorous testing for functionality, performance, and security
- Deployed apps to Google Play Store and Apple App Store
Salient Features
- Three-click ordering for fast checkout
- Self-collection option at stores
- Digital coupons and promo codes for savings
- Order history for repeat orders
- Multiple address storage for convenience
- Smooth, animated UI for enhanced experience
Technology Used
- Mobile Platforms: Android, iOS
- Development & Programming: Android SDK/NDK, Core Java, Objective C & Swift Programming, Xamarin
- Backend & APIs: API Implementation, Azure Web, SQLite.NET
- UI/UX & Design Tools: Concept Design, UI Design, XML Parsing
- Additional Features: Google Maps, Order Tracking, SiriKit, JSON Parsing
Results & Benefits
| Metric |
Before |
After |
Improvement |
| User Engagement |
Baseline |
Active users increased |
Significant increase in active users due to simplified ordering |
| Order Completion Rate |
Moderate |
High |
Higher conversion rate for online orders |
| Customer Satisfaction |
Standard |
Positive |
Users appreciated app usability and customization features |
| App Ratings |
3.8 / 5 |
4.6 / 5 |
Improved user ratings on Google Play and App Store |
| Order Accuracy & Tracking |
Low |
High |
Real-time tracking reduced delivery errors and improved reliability |
Additional Gains
- Strengthened digital presence for Pizza Hut Singapore
- Simplified online ordering improved brand loyalty
- Scalable platform ready for future features and updates
Why PixelCrayons
| Our Expertise |
Impact Delivered |
| Mobile App Development |
Seamless Android & iOS ordering experience |
| UX/UI Design |
Intuitive interface with smooth navigation |
| Feature Integration |
Pizza customization, order history, and multi-address support |
| Performance Optimization |
Fast, reliable, and secure app |
| Agile Execution |
Sprint-based delivery with continuous feedback |
Build an App Like Pizza Hut Singapore
Create a fast, intuitive, and high-performing mobile app with PixelCrayons.
