SaaS Product GTM Strategy & Execution

Project Type

The project was focused on launching the client's software in a market filled with big names, with the aim to stand out, reach the right audience, use budget efficiently, establish trust, and quickly adapt based on customer feedback.

Key Challenges

• Breaking through in a market with established software giants.
• Identifying and effectively reaching potential users.
• Smart allocation of resources for maximum impact.
• Establishing credibility as a new market entrant.
• Rapidly adapting to user insights and responses.

Proposition & Solution

• Monitored website traffic and user behaviorusing tools like Google Analytics to understand visitor behavior and optimize the user experience.
• Tracked lead the number of leads generated and their conversion rates to paying customers.
• Analyzed likes, shares, comments, and follower growth on social media platforms.
• Monitored email open and click-through rates to refine email marketing strategies.
• Evaluated ROI on paid advertising campaigns to adjust and optimize advertising spend.

Our Development Process

• The Discovery Phase- Our business analysts performed a lot of research and brainstorming before the app development process. At the end of the discovery phase the “Who, Why What, When and Where” of the project were thoroughly scrutinized.
• The Execution Phase- After gathering all the nuts and bolts to proceed, it was time for project execution. Our designers, developers and quality analysts followed the agile development process for execution and worked side-by-side to achieve the project aims. Our project managers also did regular reviews to check the progress of the project went smoothly and according to the time.
• Sprint Base Project Delivery-We took the client’s feedback on each stage of development and applied the feedback in the project. It helped us to meet the client’s expectations in the best possible manner.
• The Deployment Phase- Now, the final app was ready to be unleashed on the world after a rigorous development & testing period. We deployed the app in the app store.

Salient Features

• In-depth research and planning, defining the project's objectives and strategies.
• Agile development process involving designers, developers, and QA analysts, with regular project reviews.
• Incorporating client feedback at each development stage.
• Launching the software after comprehensive development and testing.

Results & Benefits

Increased Web Traffic: Substantial growth in the number of new visitors. Enhanced Content Engagement: Significant views on blogs and whitepapers. Social Media Growth: A notable increase in followers and engagement. Improved Lead Generation: Marked rise in online inquiries and conversions.