How We Built an Innovative Web Platform for Real Estate Client?

From offline listings to an advanced online marketplace – we developed a fast, secure, and scalable real estate web platform. It made property search, agent management, and real-time business operations seamless for client.

Technology Used:
  • ASP.Net
  • Code Optimization
  • Code Security
  • CSS
  • HTML
  • Javascript
  • SQL Injection

Table of Contents

About the Client

Squiiz is a leading real estate platform that allows users to find, list, and manage properties seamlessly. The platform connects agents, builders, and customers, providing a unified hub for real estate operations and property marketing.

Project Type

A full-cycle web development project integrating UI/UX, database optimization, and advanced security. The platform was designed to simplify property search, automate agent workflows, and support large-scale listing management.

Key Challenges & Their Impact

Challenge Impact
Transitioning from offline to online property marketing Low lead visibility and slow response time
Unclear digital marketing strategies among agents Limited online growth and weak engagement
Multiple user roles with complex interactions Fragmented data and inefficiencies in daily operations
Security threats from SQL injections Data vulnerability and loss risks

Our Solutions

Challenge Our Approach Result
Offline to online marketing Built an all-in-one digital platform for agents and buyers Increased online lead generation by 70%
Undefined digital strategy Developed a structured property listing and search model Improved property discoverability by 60%
Complex multi-user operations Created secure modules for builders, traders, and customers 45% faster daily interactions
SQL & data security issues Implemented advanced code security and SQL injection protection Ensured 99.9% data safety
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Technology Stack

Web Development: ASP.NET, HTML, CSS, JavaScript

Database: SQL Server with advanced optimization

Security: Code Security, SQL Injection Prevention

Performance: Code Optimization and Scalable Architecture

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Connect with us to create secure, scalable, and high-performance property portals.

Development Process

Discovery Phase

  • Researched the real estate ecosystem and defined digital transformation goals
  • Identified audience behaviors and listing workflow requirements

Execution Phase

  • Designed intuitive interfaces for property search and listing
  • Integrated high-speed search and mapping features

Sprint-Based Delivery

  • Collected client feedback at each development sprint
  • Applied agile iterations to enhance UX and backend performance

Deployment & Optimization

  • Deployed final platform with load-tested backend
  • Ensured smooth operation and security compliance

Salient Features

  • Instant and accurate property search results
  • Sorting by price, type, and latest listings
  • Photo gallery for immersive property viewing
  • Interactive map-based property location view
  • Personal “MySquiiz” account for agents and buyers

Results & Business Impact

Metric Before After Improvement
Operational Efficiency Baseline 150% faster Improved process speed
Customer Satisfaction 60% 90% Higher engagement
Business Growth +38% Increased profitability
Lead Response Time Slow Instant alerts & updates Improved conversions
Data Security Vulnerable Secure & encrypted 99.9% protection

Additional Gains

  • Increased overall site traffic through faster search and optimized UI
  • Enabled multi-user collaboration between agents and clients
  • Simplified listing management with visual dashboards
  • Enhanced trust with secure data transactions
  • Reduced system downtime and maintenance effort

Why PixelCrayons?

Our Expertise What It Delivered
Full-Cycle Web Development End-to-end property management platform
Secure Architecture SQL injection protection and encrypted data access
Scalable Design Supports growing agent and property listings
Smart UX Design Intuitive navigation and fast property search
Continuous Support Ongoing performance optimization and upgrades

Client Testimonial

PixelCrayons turned our idea into a powerful property platform that simplified how agents and clients connect. Their focus on performance and security made all the difference.
– Product Manager, Squiiz

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