92% More Traffic for a Tech Product Manufacturer

Project Type

The project involved developing a dynamic digital marketing strategy to elevate the client's online presence. This included implementing focused SEO and PPC strategies, targeting key markets, enhancing domain authority, and optimizing international business listings.

Key Challenges

• Enhancing the website's search engine performance.
• Attracting qualified leads across diverse business segments.
• Efficiently promoting top products while managing ad spend.
• Establishing and optimizing business listings globally.

Proposition & Solution

• Focused SEO and PPC strategies to improve visibility and conversions.
• Market targeting for the U.S. and APAC regions.
• Link building to boost domain and page authority through strategic link building.
• Monitoring and enhancing search performance metrics.
• Ensuring accurate profiles for all international locations through Google My Business Verification.

Our Development Process

• The Discovery Phase- Initiated by a thorough analysis of the client's digital footprint, we identified opportunities to enhance search engine performance and target diverse markets effectively.
• The Execution Phase- Our strategy involved implementing tailored SEO and PPC initiatives, focusing on boosting online visibility, attracting qualified leads, and optimizing ad spend efficiently.
• Sprint Base Project Delivery-Embracing an agile approach, our project delivery featured sprint-based cycles, ensuring adaptability and responsiveness throughout the implementation of SEO, PPC, and international marketing efforts.
• The Deployment Phase- After analysis, we seamlessly concentrated on strategic link building, Google Search Console optimization, and verifying accurate Google My Business profiles for global locations. Continuous monitoring and optimization remained integral to our approach.

Salient Features

• Integrated SEO and PPC Strategies.
• Strategic Link Building for High-Value Terms.
• Targeted International Marketing Efforts.
• Google My Business Profile Optimization.

Results & Benefits

Our SEO and PPC campaigns led to impressive results. Organic traffic increased by 92%, with an additional 549 ranking keywords and 878 terms securing a spot on the first page of search results. Our PPC campaigns experienced a 53% increase in conversions, with a 28.45% rise in traffic and a 43.01% reduction in cost-per-conversion.