Agency Parameters

Update these values to see your custom report.

Snapshot

Active Clients

Avg Monthly Revenue ($)

Avg Client Lifetime (Months)

Churn & Retention

Monthly Churn Rate (%)

Clients lost / month 1.3

Cost to Replace (CAC)

Cost per Lead

Leads per Close

Sales Hrs/Mo

Sales Rate/Hr

Onboarding Cost

Your Reality Check

Financial impact of churn and replacement.

Clients Lost Per Year

Annual Churn Revenue Loss

Cost to Retain vs. Acquire (Per Client)

Retaining costs 0% less than replacing.

🛡️

Recovery Potential

Recoverable Revenue / Year

By optimizing delivery consistency.

✅ Higher Lifetime Value

✅ Lower Sales Pressure

✅ Increased Referrals

Optimize Client Costs Strategically

Measure retention and acquisition trade-offs with the calculator and explore next steps with an expert.

Discuss With Experts

Frequently Asked Questions

Here are some common questions agencies have about the Client Retention vs Acquisition Cost Calculator.

If you need help interpreting the results or planning strategies, feel free to reach out.

What does the Client Retention Cost vs Acquisition Cost Calculator show?

It compares the cost of retaining existing clients with the expense of acquiring new ones, highlighting revenue lost through client churn.

Why is client churn more expensive than it appears?

The calculator reveals hidden costs such as lost lifetime value, onboarding effort, sales time, and delayed revenue from replacement clients.

Can this calculator help prioritize retention over acquisition?

Yes. By quantifying churn impact, it helps agencies see when investing in retention delivers better returns than scaling acquisition alone.

Who should use this calculator within a growth agency?

Founders, growth leaders, and account managers use it to understand how delivery performance influences revenue stability.

Can this calculator help identify at-risk clients early?

Yes. By linking delivery inconsistency to churn costs, it helps agencies spot patterns that signal potential client exits before they happen.

Client Retention Cost vs Acquisition Cost Calculator