CPC (Cost-Per-Click) tells you how much you pay for each click in a paid campaign. It helps you track efficiency and manage your advertising budget effectively.
CPC = Total Ad Spend ÷ Number of Clicks
Example: If you spent $200 for 500 clicks, your CPC is $0.40 per click.
It helps you evaluate campaign performance, choose profitable keywords, and keep your ad spend under control.
Several factors influence CPC:
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