Cost-Per-Click (CPC) Calculator

Use this free CPC calculator by PixelCrayons to measure ad efficiency, test campaign performance, and optimize your PPC budget instantly.

Find your true Cost per Click (CPC)

1

Enter Your Total Ad Spend

Input the total amount you spent on clicks for your campaign.

2

Add the Number of Clicks

Enter how many clicks your ad received in total.

3

Get Your CPC Instantly

Click Calculate to see how much you’re paying for every click – quick, simple, and accurate.

Frequently Asked Questions

What is CPC?

CPC (Cost-Per-Click) tells you how much you pay for each click in a paid campaign. It helps you track efficiency and manage your advertising budget effectively.

What is a CPC calculator?

CPC = Total Ad Spend ÷ Number of Clicks
Example: If you spent $200 for 500 clicks, your CPC is $0.40 per click.

Why is CPC important?

It helps you evaluate campaign performance, choose profitable keywords, and keep your ad spend under control.

What affects CPC?

Several factors influence CPC:

  • Keyword competition
  • Ad relevance & Quality Score
  • Landing page experience
  • Audience targeting accuracy
How can I reduce my CPC?
  • Use long-tail keywords to reach specific intent users.
  • Improve ad relevance and landing page quality.
  • Test ad creatives regularly to boost CTR.
Benefits of using a CPC calculator
  • Saves time on manual calculations
  • Helps in real-time campaign optimization
  • Makes budgeting and forecasting easier
  • Identifies costly keywords to improve ROI