Return on Ad Spend (ROAS) Calculator

Simply enter your ad revenue and ad spend to understand how much return your ads generate for every dollar invested.

Total Ad Revenue ($):

Total Ad Spend ($):

Input the revenue earned from your specific ad campaign.

Add the total amount you spent on that ad or campaign.

Click Calculate to see how much return you earn per rupee (or dollar) spent on advertising.

Frequently Asked Questions

What is ROAS?

ROAS (Return on Ad Spend) measures how much revenue your ads generate compared to the amount spent. It’s a direct indicator of ad profitability.

How is ROAS calculated?

ROAS = Revenue from Ads ÷ Ad Spend

Example: If you earned $1000 in revenue from $200 of ad spend, your ROAS is 5x (or 500%).

Why is ROAS important?

ROAS helps you understand which campaigns are profitable, identify wasted spend, and allocate budgets toward high-performing ads.

What affects ROAS?

What is a good ROAS?

It depends on your business model, but generally, a ROAS above 400% (4x) means your campaigns are performing well and generating healthy returns.

Benefits of using a ROAS calculator