Have you invested a lot of money in developing a business website? If yes, then what’s next?
A lot of business owners make the mistake of thinking their job is done once they have developed a site for their company, but it doesn’t end here.
With the rapid advancements in technology and platform versions, there is a rise in website bugs and updates; therefore, regular web maintenance has become necessary. Similar to maintaining a car, websites need regular checkups to ensure everything is in working order and functioning safely and efficiently.
In this blog post, we will mention ten reasons why you should invest in website maintenance so that you can make the right decision for your business:
Table of Contents
What is Website Maintenance?
Website maintenance is an important way to ensure that your business website remains up-to-date and secure. It includes fixing broken links, removing spam comments, and making sure that your content is properly indexed by search engines. Maintaining your site ensures that it does not become outdated or vulnerable to malicious attacks. It can also help you keep a good ranking on search engines.
Why Is Website Maintenance Important For Your Business?
You can spend a lot of time and money on your website. However, it’s only worth it if you are doing everything possible to maintain it. Not only does website maintenance help you keep up with the latest trends in marketing, but it also helps secure your site from hackers and malware that could be lurking. Website maintenance is an important investment for any business looking to stay competitive in today’s digital market.
Below are the top reasons explaining why your eCommerce business should invest in website maintenance:
1) Security- Protect Yourself And Your Customers
Regularly updating your site will keep your website secure and up-to-date. It is essential for both the protection of your business and its customers.
For example, if you use a CMS development service like WordPress, it’s important to keep it updated with the latest bug fixes and security patches. Hackers don’t discriminate when it comes to breaking into websites, and when they get in, they often upload Trojan and malware that not only wreaks havoc on your site but has the potential to infect your customer’s computers. How do hackers get in? Outdated software. Hackers will seek out websites that haven’t upgraded to the most recent software because they are easier targets. The following stats explain how hackers and malware have become serious threats:
2) First Impressions Matter- The Customer Experience
Do you ever go to a meeting or exchange business cards with someone and later go online to check out their website? There’s a good chance they are doing the same thing.
The last thing you want is for a potential customer or business partner to visit your website for the first time and see your “latest company update” that’s three years old. The same goes for featured products, specials, or events. A regularly maintained site will keep the user experience fresh and exciting, as well as send a message to customers that you are active and on top of your game.
Have you checked your links or contact forms lately? How about names, phone numbers, or price lists? When customers encounter broken links or outdated information, this reflects poorly on your company and often results in a negative user experience, reducing the odds of customers revisiting your page.
3) Search Engines- Boost Your Rankings And Drive Traffic
Search engines adore new content. The more you update your website, the more search engines will visit your site and raise your rankings. Adding new content not only keeps your site interesting, but it gives you the opportunity to use more keywords, and increased rankings result in increased traffic. Also, regularly updating your content ensures that you’re still meeting industry standards, and being aware of changes in search engine algorithms are all things you can do to maintain a healthy online presence.
4) Increase Your Website’s Speed
Website speed is important for both your visitors and search engine ranking. Google and other search engines rank websites higher on the results page if they load fast. Plus, a site that loads quickly will keep visitors on your site longer and make them more likely to purchase your products or services.
5) Information- Give Customers A Reason To Come Back
If you provide relevant, interesting, shareable content, there’s a good chance customer will continue to revisit your site. Let people know you are an industry leader by giving them recent news, images, and informative and engaging videos. Regularly update your blog (or start one if you don’t have one), send out a monthly newsletter, or become more active on social media platforms. Help your customers achieve their goals with fresh content and become the go-to company in your field.
6) Bug Fixing & Updates- Keep Your Website Running Smoothly
A Bug found today is worth more than one found tomorrow. A good web maintenance service provider finds and fixes the bug before it reaches your customers. Further, you should also update your platforms and software to their latest versions to ensure maximum security and more features.
On platforms like WordPress, updates are offered regularly. These updates keep your website running efficiently and smoothly, creating an easier and more user-friendly visitor experience.
7) Backup Your Website- Don’t Lose Important Information
Backing up your website on a regular basis is crucial. Technology has its downfalls; the last thing you want is to lose all of the information on your website. Backing up your site once a month is a great idea.
8) Fix Broken Links & Pages
Make sure you keep your site up to date by updating old pages and fixing broken links. Having a website that’s not updated makes it look unprofessional, especially if there are outdated banner ads or buttons on your page. If people can’t find the information they’re looking for on your site, they’ll leave without buying anything or signing up for your emails.
9) Get More Leads & Conversions
One of the major reasons why you should invest in website maintenance is it will help you get more leads and conversions. With so much competition out there, your business needs to have a strong online presence to succeed. If you’re not taking the necessary steps to ensure your site is user-friendly, you are missing out on valuable opportunities.
With a professionally designed website, you’ll be able to generate more web traffic and make the most out of your content. Make sure your site is optimized for search engines so that more people can find you.
10) Improve Customer Satisfaction
Offering a great customer service experience is the best way to keep your customers coming back for more. One way to do this is by maintaining your website so that it’s available, easy to navigate, and error-free. When customers come to your site, they expect to see a clean and attractive site, and they will leave if they don’t find what they’re looking for. Maintaining your site regularly is important to keep your customers happy.
Maintenance is a necessary and important part of running any website. Without it, your site could go down, miss out on new opportunities, and even lose money.
Too busy running your business to perform monthly maintenance? No problem. Here at PixelCrayons, we specialize in helping small-medium businesses navigate and grow in the digital space. We also provide extended software protection plans in which we fix bugs and update your versions.
Frequently Asked Questions
1. How often should I update my website?
Ans. The answer depends on a few factors, including your website’s size, content’s complexity, and the level of security you require.
Updating small websites every few months should be enough to keep things running smoothly.
Larger sites may need to be updated more frequently – at least once a month – to stay secure and up-to-date.
If your website is highly customized or uses complex coding, consider updating it more often, such as once a week or even daily.
2. How do I know if my website needs maintenance?
Ans. There are many signs that indicate when your website needs maintenance, such as:
– Slow page loading times
– Security vulnerabilities
– Error messages
– Poor user experience
If you notice these signs, it may be time to invest in website maintenance. It will help ensure that your website runs smoothly and provides the best possible experience for your visitors.
3. How much does website maintenance cost?
Ans. Website maintenance costs can vary depending on the type of website you have and the level of maintenance required.
Generally, website maintenance services can cost anywhere from a few hundred dollars per month to thousands of dollars per year. If your website is particularly complex or requires frequent updates, your maintenance costs may be higher.
In case you need clarification on how much you should spend on website maintenance, it’s best to consult a professional.