Are you interested in finding out which AI tools are leading the way for businesses?
In this blog post, we have unveiled the top AI tools for digital marketing in 2024 and beyond to show you how they can improve your digital marketing strategy.
Table of Contents
Top AI Tools to Automate Your Digital Marketing
Artificial intelligence (AI) tools appeal to digital marketers on multiple levels because of their automation and scalability. Selecting the appropriate tool can take time due to the rapid growth of several options on the market.
We’ve put together a carefully chosen list of the best AI tools for digital marketing tasks to help you get started right away:
Best AI Tools for Automating Ad Creatives
Some of the top AI tools for digital marketing we’ve come across may assist in creating visually stunning content to complement your campaign or brand message and captivating copy.
1. Canva
Canva is an adaptable graphic design tool that makes it simple for users to produce visually appealing content. It is not an AI-driven tool per se, but it does incorporate AI-powered elements to improve the design process. Drag-and-drop capability and an intuitive UI make it suitable for both novice and seasoned designers.
Canva offers an extensive selection of templates, typefaces, photos, and graphics to speed up the creative process.
It also uses AI algorithms to enhance photographs and suggest design aspects, making it easy for users to generate visually appealing content for ad creatives and other uses.
Key Features:
- Template Library
- Drag-and-drop Interface
- AI-Powered Suggestions
- Stock Images and Video Library
- Collaboration Tools
Cost:
- Canva Free: Canva offers a free version with limited features to design it at a beginner’s level.
- Canva Pro: Canva Pro is for those with more complex design requirements. Its membership service costs $119.99 per year for one person. It offers access to premium pictures and templates, sophisticated collaboration tools, and other benefits.
- Canva for Teams: Enterprise plans with tailored pricing are now available for big teams and companies. It includes all the great features of Canva Pro at $149.90 per year for the first five people.
2. Adobe Sensei
Adobe Sensei is an advanced artificial intelligence platform integrated into Adobe’s Creative Cloud suite, designed to improve and expedite various creative processes.
It is essential for automating ad creative tasks in digital marketing, improving process effectiveness and efficiency.
With the assistance of machine learning algorithms, this AI-powered application analyzes data, forecasts user behavior, and makes insightful recommendations for improving ad designs.
Key Features:
- Auto-tagging and Keyword Suggestions
- Automated Image Enhancement
- Content-Aware Fill
- Object Recognition
- Automated Video Editing
Cost:
The Creative Cloud package from Adobe comes with Adobe Sensei. Creative Cloud has different prices depending on the exact plan and services you need. Here are some of them based on various categories:
- Individuals: Adobe Premiere Pro – US$20.99/mo, Creative Cloud All App – US$54.99/mo
- Business: Creative Cloud All Apps – US$84.99/mo, Single App – US$35.99/mo, Substance 3D Collection – US$99.99/mo
- Students & Teachers: Creative Cloud All Apps – US$19.99/mo
- Schools & Universities: Creative Cloud All Apps – US$34.99/mo per user, Single App – US$14.99/mo per user, Creative Cloud All Apps – US$330.00/yr, Creative Cloud All Apps – US$142.00/yr per user
3. AdCreative.ai
AdCreative.ai is a cutting-edge AI tool designed to streamline the process of creating compelling ad creatives.
This technology saves marketers much time and money by using sophisticated algorithms to create aesthetically pleasing and highly engaging ad designs.
With AdCreative.ai, businesses without design experience may quickly create high-quality graphics for their advertising campaigns.
All levels of marketers can utilize the application because of its easy-to-use customization choices and intuitive layout.
Key Features:
- Automated Ad Design
- Customizable Templates
- Image Optimization
- A/B Testing Support
- Integration Capabilities
Cost:
AdCreative.ai provides a selection of cost tiers to accommodate various company requirements. The cost may change depending on usage, features, and subscription length, among other things. Check out the table below for their different price range:
|
Plan |
Starter (per month) |
Premium (per month) |
Ultimate (per month) |
Scale Up (per month) |
|
Startup Plans |
$21 |
$44 |
$74 |
$111 |
|
Professional Plans |
$141 |
$186 |
$299 |
Custom-plan |
|
Agency Plans |
$499 |
$699 |
$899 |
Custom-plan |
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Best AI Copywriting Tools
After discussing some of the best AI tools for digital marketing creative design tools, let’s move on to some AI copywriting technologies that can enhance user engagement and increase the scope and automation of your content creation operations.
1. OpenAI’s GPT-4GPT-4 is a significant language model that generates responses to natural language prompts and human-like inquiries across various topics and contexts using deep learning.
With the ability to handle over 25,000 words of text, it can handle use cases like long-form content creation, extended conversations, and document search and analysis.
It can generate, edit, and iterate on creative and technical writing tasks with users.
Finally, it can accept images as inputs and create captions, classifications, and analyses.
GPT-4 is already integrated into several third-party applications, including as Microsoft’s recently released Bing search engine, and is accessible through a waitlist. Currently, the primary method to gain access to GPT-4 is to purchase ChatGPT Plus, a premium membership.
Key Features:
- Versatility
- Contextual Understanding
- Natural Language Generation
- Huge Model Size
- Adaptability
Cost:
The free version of ChatGPT can be used just by logging in through your Google account. There is also a paid subscription called “ChatGPT Plus,” which costs $20 monthly. This subscription provides general access to ChatGPT, even during peak times, faster response times, and priority access to new features and improvements.
2. CopyAICopy.ai is an AI-powered copywriting tool that generates high-quality and engaging written content in a fraction of the time it takes to create manually.
It offers over 90 content templates and tools, including sales copy, digital ads, ecommerce product descriptions, and more.
Copy.ai also allows users to add extra details to help it understand what they want, making it stand out from other AI writing tools.
Copy.ai offers a free tier that allows users to generate up to 2,000 words per month, create unlimited projects, and offers over 90 templates to help them get started.
For those who need more, Copy.ai offers a paid subscription called “Copy.ai Plus,” which starts at $35 per month and provides unlimited access to the platform, unlimited words in chat, and prioritized chat/email support.
Key Features:
- AI-Powered Content Generation
- Multiple Copy Styles
- User-Friendly Interface
- Prompt Customization
- Bulk Copy Generation
Cost:
Copy.ai has a price structure based on subscriptions. It also provides a free trial to allow users to examine the platform and determine whether it is appropriate for their marketing needs.
Copy.ai offers a range of pricing plans to cater to different user needs. The basic plan, “Solo,” starts at $35 per month, while the “Pro” plan costs $49 per month when billed monthly or $36 per month when billed annually. Additionally, Copy.ai offers a custom plan based on the customer’s request.
3. JasperJasper dramatically speeds up the creative process, utilizing artificial intelligence while retaining a high degree of personalization. It can adjust to different ad formats, recognize brands’ aesthetics, and make data-driven recommendations for the best design aspects.
Key Features:
- AI-Driven Design
- Template Customizable
- Ad Format Versatility
- Brand Consistency
- Integration of A/B Testing
Cost:
Jasper provides adjustable cost tiers to meet various company requirements. The monthly cost usually varies based on different plans. Here is the cost plan of Jasper:
- Plan for Businesses: Customized Cost (as per sales)
- Plan for Teams: $125/mo
- Plan for Creator: $49/mo
Best AI Content Generators
What about AI in marketing tools that make the promise to produce content entirely? Here are a few systems that can create new content concepts with just one prompt or adapt content already created for use across many platforms.
1. CopySmithCopySmith is a state-of-the-art artificial intelligence (AI) content creation technology that efficiently helps organizations produce compelling, engaging, and well-written written material.
It uses cutting-edge natural language processing models to provide content tailored to users’ requirements and aesthetic preferences.
CopySmith expedites content development, saving time and guaranteeing messaging consistency for anything from blog posts and ad copy to product descriptions and email marketing.
Key Features:
- Versatile Content Creation
- Customization Options
- AI-Powered Suggestions
- Bulk Content Generation
- Integration Capabilities
Cost:
CopySmith provides a range of pricing options to meet the demands of diverse business clients. Usually, the plans consist of tiered subscription models based on consumption and access levels and limited-time free trials. Here’s the cost table based on annual and monthly charges:
|
Plan |
Annual Charges |
Plan |
Monthly Charges |
|
Starter Annual |
$228/yr |
Starter Plan |
$19/mo |
|
Pro Annual |
$490/yr |
Pro Plan |
$49/mo |
|
Enterprise Plans |
Customized |
Enterprise Plans |
Customized |
2. WritesonicWritesonic is an advanced AI-driven content creation tool that enables marketers and companies to produce excellent written content quickly.
This adaptable technology uses artificial intelligence to produce various content, such as product descriptions, social media postings, blog articles, and ad copy.
Additionally, the platform provides a wide range of tools designed to improve the quality and relevancy of content, such as content rewriting, keyword optimization, and even an AI-powered blog title generator.
Key Features:
- Content Generation
- Customization
- Keyword Optimization
- Content Rewriting
- Blog Title Generator
Cost:
Writesonic has multiple pricing tiers to accommodate varying requirements:
- Free Plan: $0
- Small Team: $19/mo
- Enterprise: $500+/mo
- Freelancer: $20/mo
3. ChatGPTChatGPT is a flexible tool well-known for its natural language processing abilities, enabling it to produce human-like text on various subjects and in different writing styles.
ChatGPT excels in helping users with email writing, content creation, question responding, explanations, and much more. Its sophisticated algorithms enable it to comprehend context, resulting in logical and appropriate responses for the given situation.
Key Features:
- Contextual Understanding
- Versatility
- Natural Language Processing
- Assistance in Drafting
Cost:
The basic version of ChatGPT is free, whereas ChatGPT’s paid subscription “ChatGPT Plus” costs $20 per month. There’s no limit to how much you can use ChatGPT in a day, though there is a word and character limit for responses.
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Best AI Tools for Social Media
It takes a lot of work for digital professionals involved in social media marketing to develop ideas to maintain a comprehensive content calendar constantly.
Here are the top 3 tools that cater to the demands of AI for online marketers who emphasize ad optimization and automation.
1. Instant Banner Generator AppThe Instant Banner Generator App is a potent AI-powered application that makes eye-catching banners for social media networks easier. With artificial intelligence, this tool streamlines the design process and allows the creation of visually appealing banners quickly and easily.
Its assortment of themes, images, and customization possibilities enables companies and marketers to keep a polished and unified visual identity on all social media platforms.
Key Features:
- Template Library
- AI-Powered Design Suggestions
- Customization Options
- High-Resolution Output
- User-Friendly Interface
- Integration Capabilities
Cost:
You can start with a free seven-day Instant Banner Generator trial. You can use it to open the program and create, and download as many banners as you’d like. After the trial period, you will be charged $15 a month.
2. Smartly.ioUsers can use the software’s automated workflows to publish advertising instantaneously and update them dynamically in real time after setting up a campaign.
This tool’s predictive algorithms can assist social advertisers in maximizing their budgets, audience targeting, and bidding tactics.
Key Features:
- Automated Ad Creation
- Dynamic Ad Personalization
- A/B Testing and Optimization
- Creative Automation
- Advanced Reporting and Analytics
Cost:
Smartly.io’s pricing is usually customized to meet each unique organization’s demands and considers variables like scalability, ad expenditure, and feature requirements.
3. SocialBeeSocialBee is an advanced social media management tool that leverages AI to streamline and enhance your social media presence.
It is intended to support companies and people in efficiently managing their social media scheduling, engagement, and content initiatives. SocialBee’s intuitive UI and robust automated tools let you maximize the effect of your social media strategy.
Key Features:
- Content Categorization
- Auto-Hashtagging
- Intelligent Posting
- Evergreen Posting
- Target Audience Analysis
Cost:
SocialBee offers three pricing tiers to cater to different user needs:
- Bootstrap: This package costs $29 monthly and includes essential features like auto-hashtagging, intelligent posting, and content classification.
- Accelerate: This subscription costs $49 monthly and has more sophisticated capabilities, including RSS feed automation, evergreen publishing, and more audience targeting.
- Pro: The package starts at $99/month and provides all the capabilities, including team collaboration, bespoke audience lists, and comprehensive analytics.
Best AI Tools for SEO
AI in marketing solutions are essential for companies looking to boost their online presence and appear higher on search engine results pages. Let’s look at a few of the top AI tools for SEO Services:
1. MarketMuseMarketMuse is an innovative AI-powered tool that revolutionizes how companies handle SEO.
It generates detailed content and search engine optimization recommendations by leveraging sophisticated machine learning and natural language processing techniques.
MarketMuse goes beyond basic keyword research to ensure your material is not just keyword-rich but also highly educational and pertinent to your intended audience.
Key Features:
- Content Optimization
- Topic Modeling
- Competitive Analysis
- Content Research and Briefs
- Keyword Analysis
Cost:
MarketMuse has multiple pricing tiers to meet the demands of diverse business types. The platform generally offers plans ranging from an essential bundle ideal for individuals and small organizations to more extensive plans intended for larger enterprises.
- Free: 7-day free trial
- Standard: $149/mo
- Team: $399/mo
- Premium: Custom-made
2. SurferSEOSurferSEO is a powerful AI-driven tool to revolutionize SEO strategies. It offers thorough data-driven insights and suggestions to raise website rankings and optimize on-page elements.
Using sophisticated algorithms, SurferSEO examines pages that rank highly for particular keywords and provides valuable recommendations for optimizing content.
Key Features:
- Content Optimization
- Keyword Analysis
- Competitive Analysis
- Page Audit
- Backlink Analysis
Cost:
SurferSEO offers various subscription plans tailored to different needs:
- Essential Plan: $69/mo
- Advanced Plan: $149/mo
- Max Plan: $249/mo
- Enterprise Plan: Custom-made
3. AhrefsIt offers comprehensive insights into several SEO-related topics, such as competitor analysis, content optimization, keyword research, and backlink analysis.
Key Features:
- Site Audit
- Keyword Research
- Backlink Analysis
- Competitor Analysis
- Rank Tracking
Cost:
Ahrefs offers various pricing plans, including
|
Monthly Subscription Plans |
|||
|
Lite |
Standard |
Advanced |
Enterprise |
|
$99 |
$199 |
$399 |
$999 |
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How to Choose the Right AI Tools for Digital Marketing?
Several aspects must be considered when choosing AI tools for digital marketing initiatives. Here’s a detailed breakdown of essential factors for AI for small or large business marketing:
Company Marketing Goals: When using AI tools for digital marketing, knowing your company’s marketing goals is essential.
It involves deciding what you want to accomplish, be it raising conversions, enhancing customer interaction, building website traffic, raising brand awareness, or achieving other objectives.
The ideal AI platform should support these goals by providing features and capabilities that help your business meet its marketing objectives.
For example, an effective tool might be a chatbot or a personalized recommendation engine if the objective is to increase client engagement. You can select AI technologies that offer your company the most effective and relevant solutions by considering your unique marketing objectives.
Use and Integration: This feature highlights how easily AI technology may be integrated into your digital marketing ecosystem. Think about how well the product interfaces with the platforms and tools you already use.
Furthermore, evaluate whether the tool’s functionalities correspond with your marketing requirements, ensuring it enhances rather than duplicates your current tactics.
Reviews and Ratings: Selecting the best AI tools for digital marketing requires careful consideration of reviews and ratings. It involves examining comments and assessments from other users or experts who have used the tool. Here’s how:
- Take note of both favorable and unfavorable reviews to acquire a thorough grasp of the tool’s advantages and disadvantages.
- Take into account the tool’s general industry reputation as well as whether it fits your unique needs and objectives for digital marketing.
- For your digital marketing initiatives, a tool with a high rating and a history of favorable evaluations is probably a dependable option.
Features and Functionality: When evaluating AI tools for digital marketing, it is crucial to consider their features and functionality. It involves assessing the tool’s capabilities and how well they match your marketing goals.
Furthermore, consider the tool’s ease of use and compatibility with your current marketing stack. Your digital marketing efforts can be substantially improved by a tool that has a rich feature set and easy-to-use interface.
Support: “Support” is vital when selecting the best AI tools for digital marketing. It includes the degree of help and direction the customer service or support staff gives for the AI technology.
Robust customer service channels, such as email, chat, or phone, and a track record of timely and efficient responses are essential for a trustworthy product. A knowledge base, tutorials, and thorough documentation can significantly improve the user experience.
How can PixelCrayons Help with its Digital Marketing Services?
PixelCrayons offers comprehensive digital marketing services designed to boost online visibility, engagement, and conversions for businesses of all sizes.
Our team of SEO Experts combines cutting-edge strategies with a deep understanding of industry trends to deliver results-driven campaigns. Here are some key ways we can assist in providing AI marketing solutions:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Marketing
- Email Marketing
- Conversion Rate Optimization (CRO)
Conclusion: Future of AI Tools in Digital Marketing
AI should not be considered a replacement for human writers, designers, or content creators, just like any other digital marketing tool. Instead, it’s a means of boosting output and automating more routine tasks.
AI can free up more of our time in this way, allowing us to use it for more creative endeavors. Reformulated statements and information people have already considered and published are the basis for many AI tools’ outputs using AI development services.
Additionally, marketers and creative people leverage these technologies and choose the most appropriate digital marketing consulting services and use cases. As of right now, it’s worthwhile to test AI to see whether it can streamline and ease typical problems faced by marketers.
