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Transform with Expert Web App Development Services

We provide 360° web app development solutions to our global clients. From static websites to enterprise portals, our experts can do it all. Take a look at the broad range of web application development services that we offer:

Custom Web Application Development

Utilize our expertise for tailored web apps. From wireframing to responsive design, our custom web application development services have you covered.

UI/UX Development

Enhance user experience with intuitive interfaces and seamless navigation for your web apps, ensuring high engagement and satisfaction.

CMS Development

Empower your website with a flexible and easy-to-manage content management system tailored to your specific business needs and goals.

Front-end Development

Craft visually appealing, user-friendly interfaces using modern technologies to enhance engagement.

Back-end Developemnt

Ensure seamless functionality with robust back-end development, including cloud hosting, data management, etc.

Upgradation & Migration

Modernize outdated web technology or migrate to a new platform seamlessly with our application upgradation and migration services.

Mobile App Integration

Reach a wider audience and provide a seamless user experience across devices with our integration solutions.

API Development

Build scalable APIs to connect your web apps with external systems or services, enabling seamless data exchange and integration.

Performance Optimization

Ensure optimal performance with our web app development services, enhancing speed, reliability, and user satisfaction.


Stand Out from the Competition!

Empower your brand to stand out from the competition with our customized web app development solutions, tailored to your unique needs.


PixelCrayons: Leaders in Web App Development

Experience excellence in custom web application development services with PixelCrayons, where quality, innovation, and efficiency converge.

Our team, comprising India’s top 1% software talent, consists of skilled app consultants, programmers, and designers committed to delivering secure, resilient, and cost-effective solutions.

  • Trusted by startups and Fortune 500 companies alike
  • From ideation to deployment, we handle every aspect
  • Adherence to rigorous data security protocols
  • On-time project delivery with no surprises
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Awards & Certifications -

Redefine Your Online Presence

Experience next-level digital marketing and transformation services to unleash your online potential.

4,200+ Projects Launched projects executed successfully
19+ Years Experience Years Of Experience in this field
2500+ Satisfied
Total No. of Satisfied Customers

Tailored Tech for All Business Types

Regardless of your business size or sector, our software engineering expertise is designed to elevate your operations.



Accelerate your startup’s growth with tailor-made software solutions designed to streamline operations and scale your business effectively.


Digital Agencies

Empower your digital agency with custom software solutions that amplify creativity and efficiency, distinguishing you in the competitive digital landscape.



Elevate your enterprise with bespoke software solutions crafted to meet the unique demands of large-scale operations, enhancing productivity and innovation.


Product Companies

Drive product innovation and market leadership with customized software solutions that optimize development processes and enhance product performance.



Empower your marketing strategies with specialized software solutions that streamline campaign management, analytics, and customer engagement, maximizing your marketing ROI.



Revolutionize your technology infrastructure with cutting-edge software solutions tailored to your technical requirements, enabling seamless integration and scalability.

Software Development Methodologies

Tailoring the Approach to Your Needs



Embrace the culture of collaboration and continuous improvement with DevOps. Our approach integrates development and operations for faster delivery, higher software quality, and more reliable releases, enhancing responsiveness to market changes.



Adopt a flexible and efficient development approach with Agile. Our Agile methodology promotes adaptive planning, evolutionary development, early delivery, and continual improvement, encouraging rapid and flexible response to change.



Implement Scrum for a more structured yet flexible development process. This iterative approach divides development into sprints, focusing on delivering specific features within a set timeframe, fostering teamwork, accountability, and iterative progress.



Choose Waterfall for its sequential, linear approach to software development. Ideal for projects with well-defined requirements and scope, our Waterfall methodology emphasizes meticulous planning, documentation, and stage-wise progression for a structured and disciplined delivery.


PixelCrayons: Your Trusted Web Development Companion

Here are some of the ways we help small or big businesses ensure exponential growth with maximum return on investment:

Invest in Custom Web App Development Solutions!

Our pocket-friendly web solutions crafted by skilled developers boost your digital strategy and achieve your business objectives effectively.


Our Process

We specialize in engineering custom software that's both stable and secure, using a variety of tech tools.

Analysis &

Defining goals and planning for a successful software project.

UI/UX Design

Creating intuitive design and robust architecture for user engagement.

& Testing

Building and rigorously testing for reliable, secure software performance.


Launching software smoothly in live environments with minimal downtime.

Project Handover

Delivering software with ongoing support and future enhancements available.

Our Web App Development Technology Competence

We also keep our web app development team abreast with the latest technological advancements. Following are the prominent web app development technologies we hold expertise in:


Innovative solutions driving the future of financial technology.

Amplify your financial brand's reach and trust with targeted digital strategies.

Innovations enhancing the world of education and online learning.

Elevating online retail with expert eCommerce digital solutions.

Empowering healthcare and life sciences with digital tools.

Digital solutions streamlining logistics and supply chain management.

Digital solutions that modernize banking and financial services.

Drive fintech innovation and customer acquisition through cutting-edge digital marketing.

Choose From Our Hiring Models

With us, you can choose from multiple hiring models that best suit your needs.

Hiring model

Dedicated Team

Hire an autonomous expert team that, consists of Software Engineers, Quality Analysts, Project Managers and other professionals to deliver efficient and timely technology solutions. Job roles and responsibilities of our experts are discreetly defined for each project, and management is jointly handled by a Scrum Manager and the client’s product owner.

  • Risk-free contracts
  • Hassle-free hiring process
  • No hidden charges
  • Month to month billing
  • Flexibility on team size & expertise
  • White-labelled services available
  • Best fit for Startups, MVPs, and Software Development Agencies
Hiring model

Team Augmentation

Our team augmentation model allows you to select the right set of talent and experience helping you fill the talent gap in your team. The augmented team works as part of your local or distributed team, attends daily meetings, and directly reports to your managers. This hiring model is suitable for businesses and projects of all sizes.

  • Expertise on demand
  • Quick scaling / de-scaling
  • Month-end billing
  • Overcome hiring barriers
  • Direct Reporting
  • Shorter Go-To-Market
Hiring model

Project Based

Fixed Price Model:

It is obtained when the project specifications, scope, deliverables, and acceptance criteria are clearly defined, enabling us to evaluate and frame a fixed quote for the project. It best suits the small-mid scale projects having well-documented specifications.

Time & Material Model:

It best suits projects with a dynamic scope or complicated business requirements, hindering accurate cost estimation. You pay for the services according to the time spent on the project and get an opportunity to realise the optimum benefits.

Get Detailed Information on Web Application Development

Here is our complete guide on Web App Development that you can consider for your next big project. This will help you learn about the process, get detailed information, and choose the right team for you.

Benefits of Outsourcing Web Development

Outsourcing Web Development

Outsourcing web development can bring numerous benefits to businesses. Here are some of them:

Cost Savings

Outsourcing web development allows you to save costs by avoiding hiring and maintaining an in-house development team. You can leverage the expertise of an external provider at a fraction of the cost, saving money on salaries, infrastructure, and ongoing training.

Access to Specialized Skills

Outsourcing gives you a diverse talent pool of skilled professionals. Web development companies have experienced teams with expertise in various technologies, ensuring that your project is handled by specialists who can deliver high-quality results.

Time Efficiency

Outsourcing web development frees up your time and resources, allowing you to focus on your core business activities. The external team takes care of the development process, ensuring timely delivery and allowing you to meet project deadlines without spreading your internal resources too thin.

Scalability and Flexibility

You can scale your resources when outsourcing custom web development. Whether you require additional developers for a large-scale project or need to downsize after project completion, outsourcing allows you to adjust your team size easily, saving you from the complexities of hiring or layoffs.

Industry Insights and Best Practices

Web development companies often stay updated with industry trends, technologies, and best practices. By outsourcing, you benefit from their knowledge and insights, ensuring your website is developed using the latest standards and incorporating industry-leading practices.

Risk Mitigation

Outsourcing web development shares the project risks with the external provider. They manage the development process, handle potential challenges, and ensure project success. It reduces your risk exposure, as you have a dedicated team with experience in managing and mitigating risks associated with web development.

Want to know more about the benefits of outsourcing web development services? Dive deeper into the topic by reading our informative blog post on Benefits of Outsourcing Custom Web Development Services.

Difference between Front-end and Back-end Development

Front-end and Back-end Development

Front-end development deals with the user interface and visual elements, while back-end development focuses on server-side logic and database management. Both are crucial in creating functional and engaging customized web development. The main differences between front-end and back-end development are explained below:

Aspect Front-end Development Back-end Development
Focus User Interface and User Experience (UI/UX) Server-side Logic and Database Management
What does it deal with? Deals with the visual aspects of the website/app Deals with the behind-the-scenes functionalities
Technologies used HTML, CSS, JavaScript, and Front-end Frameworks Programming languages like Python, Java, PHP, etc
Responsiveness Ensures the website/app is responsive and adaptive Handles server-side tasks like data processing
Interactivity Implements interactive elements for user engagement Manages interactions with the database and servers
User interaction Focuses on how users interact with the application Users usually do not directly interact with back-end
Design considerations Concerned with the overall look and feel of the app Concerned with the efficiency and performance of the app
Examples Buttons, navigation menus, sliders, and forms Databases, servers, APIs, and authentication systems

Difference Between Web Development and Software Development

Web Development and Software Development

Web development and software development are very different skill sets, even though they both require programming and offer similar job opportunities. Web application developers and software developers work on many of the same technologies, but their day-to-day responsibilities are often very different.

When people talk about working in technology or computer science, they usually talk about software engineering, not web development.

Here’s a detailed discussion of how they differ. Let’s start with a unique look at both of them:

Software Development

  • Software development usually refers to the procedure for developers to create the software. As programmers, one should understand client requirements, programming language, and end-user practices. Desktop software often contains features that have been planned and required for operation.
  • Software Development usually follows SDLC involving seven stages of development- initiation, analysis, design, construction, testing, implementation, and maintenance. A different group performs each step to ensure that the software meets client requirements and expectations.
  • SDLC processes are practiced via diverse methodologies. The notable ones include the waterfall, Agile, and Spiral models. Each model has pros and cons, which development teams can use based on project requirements.

Web Development

  • Web development can include several tasks, including content management, web design, and security. Some job titles related to this position are web developer, full-stack web developer, front-end developer, UI developer, and back-end developer.
  • Web Development follows a standard web development life cycle. Like SDLC, it has similar stages: planning, designing, developing, and testing.
  • The main difference between software development and web development is that software developers develop applications for computers or mobile devices. In contrast, web programmers create websites or apps for users to access over the internet using browsers like Chrome, Firefox, Internet Explorer, etc.

Web Development vs. Software Development:

Parameter Web Development Software Development
Architecture Client-Server based Client-based
Design Deals mostly in graphics Simple & Straightforward
Hosting Hosting is necessary. Hosting is not required
Platform Cross-platform Both platform specific & cross-platform

Key Factors to Consider When Outsourcing Web Development Services

Outsourcing Web Development Services

Here are the key factors to consider when outsourcing custom web development services:

Expertise and Experience

Look for a web development partner with expertise and a proven track record in delivering high-quality projects. Consider their experience in relevant technologies, industry domains and their ability to handle projects similar to yours.

Portfolio and References

Review the provider’s portfolio to assess the quality of their previous work. Request references or client testimonials to gain insights into their reputation, reliability, and client satisfaction.

Communication and Collaboration

Effective communication is crucial for successful outsourcing. Ensure the web development team can communicate, understand your requirements, and provide regular updates. Collaboration tools and methodologies should also be in place to facilitate smooth interaction.

Cost and Budget

Consider the cost of outsourcing web development services and ensure it fits within your budget. While cost is important, focus on value for money rather than just the lowest price. Compare quotes and services offered, and consider long-term benefits and ROI.

Quality Assurance

A reliable web development partner will have robust quality assurance processes. Inquire about their testing methodologies, bug tracking, and quality control measures to ensure the final product meets your expectations.

Support and Maintenance

Find out the level of support and maintenance offered after completing the web development project. Ensure a support system is in place to address any issues, provide updates, and handle future enhancements or updates.

Process for Choosing the Right Web Application Development Company

Web Development Company

Choosing the right custom web app development company can seem overwhelming, but it doesn’t have to be. Here’s a simplified process to guide you in selecting the best web development company for your needs:

Assess your requirements

Begin by understanding your website’s goals, features, and budget. Clearly define what you need from a custom web app development company to ensure a successful partnership.

Research and shortlist

Conduct thorough research to find potential web development companies. Consider their expertise, experience, portfolio, client reviews, and testimonials. Shortlist the ones that align with your requirements.

Evaluate their capabilities

Reach out to the shortlisted companies and communicate your project details. Assess their responsiveness, professionalism, and understanding of your needs. Ask about their technologies, development process, and project management approach.

Check their portfolio

Review each web application development company’s portfolio to gauge their work quality. Look for websites they have developed that are similar in complexity and functionality to what you’re looking for. Ensure the custom web app development company you are looking for must have the skills and experience to deliver your desired outcome.

Discuss timelines and communication

Discuss project timelines and the frequency of communication with the web development company. Ensure they can deliver within your expected timeframe and provide regular updates throughout development.

Ask about support and maintenance

Inquire about post-launch support and maintenance services. Check if they offer ongoing assistance, bug fixing, and website updates. A reliable web development company should provide long-term support to ensure your website’s smooth functioning.

Consider cost and value

Evaluate the cost estimates provided by each web application development company and compare them against the value they offer. It’s important to balance affordability and the quality of services provided.

Best Practices for Responsive Web Design in Web Development

Responsive Web Design

Responsive web design is essential for creating websites that adapt to various screen sizes and devices. Let’s explore some best practices to ensure an optimal user experience across different platforms.

Mobile-First Approach

Start designing and developing your website with mobile devices in mind. Prioritize the mobile experience and then progressively enhance it for larger screens. This ensures your website looks and functions well on smartphones and tablets.

Flexible Layouts

Use fluid and flexible layouts that adapt to different screen sizes. Avoid fixed pixel measurements and instead utilize percentage-based widths and relative units like em or rem. This allows your website to adjust and fit different screen resolutions.

Responsive Images

Optimize your images for responsive design. Use CSS techniques, like max-width: 100%, to ensure images scale properly on different devices. Consider using responsive image formats or implementing lazy loading to improve loading times.

Media Queries

Utilize media queries to apply specific styles based on the device’s screen size. This allows you to target different breakpoints and customize the layout, font sizes, and other design elements to ensure optimal readability and usability.

Readable Typography

Choose legible fonts and font sizes that are easily read across various devices. Ensure appropriate line heights, letter spacing, and contrast ratios for optimal readability, especially on small screens.

Navigation and Menus

Design intuitive and user-friendly navigation menus. Consider using hamburger menus or collapsible navigation for mobile devices to save space. Provide clear navigation paths and avoid cluttering the screen with too many options.

Touch-Friendly Elements

Design touch-friendly elements for mobile users. Use larger button sizes and provide ample spacing between interactive elements to prevent accidental taps. Incorporate swipe gestures and other touch interactions when applicable.

User Testing and Feedback

Involve real users in the testing process. Gather feedback and insights to understand how they interact with your website on different devices. Incorporate their suggestions and make necessary improvements to enhance the user experience.

Technologies to Look for Web Development

Web Development Technologies

Regarding web development, staying up-to-date with the latest technologies is essential. We’ll explore key technologies you should consider for your web development projects.

Responsive Design

Responsive design ensures your website adapts and looks great on smartphones, tablets, and desktops. It makes your content easily accessible and readable, providing a seamless user experience across various screen sizes.

Content Management Systems (CMS)

Content Management Systems like WordPress, Drupal, and Joomla simplify website management by providing intuitive interfaces for adding, editing, and organizing content. With a CMS, you can update your website’s content without technical expertise.

Front-end Frameworks

Front-end frameworks like Bootstrap and Foundation offer pre-built components and stylesheets that help create visually appealing and responsive web interfaces. They streamline the development process and ensure consistency across different web pages.

JavaScript Frameworks

JavaScript frameworks like React, Angular, and Vue.js enable creation of interactive and dynamic web applications. They provide powerful tools and libraries for building complex user interfaces and enhancing user interactivity. You can learn more about the latest web development technologies in our blog post.

Application Programming Interfaces (APIs)

APIs allow different software applications to communicate and share data with each other. By leveraging APIs, you can integrate external services like payment gateways, social media platforms, and mapping services into your website, adding valuable functionality.

Search Engine Optimization (SEO) Tools

SEO tools help optimize your website’s visibility in search engine results. Look for technologies that offer features like keyword analysis, meta tag management, sitemap generation, and page speed optimization to improve your website’s search engine rankings.

Analytics and Tracking Tools

Analytics and tracking tools provide valuable insights into your website’s performance, user behavior, and marketing campaigns. Consider technologies that offer features like user traffic analysis, conversion tracking, and heatmaps to make data-driven decisions and optimize your website.

Latest Trends in Web Development

Trends in Web Development

Web development is an ever-evolving field, with new trends shaping how websites are designed and built. Let’s explore some of the latest trends in web development:

Dark Mode for Eye Comfort

Dark mode has gained popularity due to its eye-friendly design. It reduces screen glare and saves battery life on OLED displays, providing users with a visually appealing and comfortable browsing experience.

Progressive Web Apps (PWAs)

PWAs combine the best of websites and mobile apps. They load quickly, work offline, and offer app-like interactions. PWAs enhance user engagement and eliminate the need for separate app development.

Voice Search Optimization

With the rise of voice assistants, optimizing websites for voice search is crucial. Websites that provide voice-compatible content and concise answers rank higher in search engine results.

Motion UI and Microinteractions

Websites with subtle animations and micro-interactions engage users and create an enjoyable browsing experience. These interactions add a touch of personality to the website and improve user satisfaction.

Single Page Applications (SPAs)

SPAs offer fast and seamless user experiences by dynamically loading content without refreshing the entire page. They minimize interruptions, providing users with a smooth navigation flow.

AI-Powered Chatbots

AI-powered chatbots enhance customer support by providing instant responses and personalized interactions. They offer real-time assistance, address queries, and improve user engagement.

Low-Code Development

Low-code development platforms enable faster website creation using visual interfaces and pre-built components. Developers can build complex websites with less manual coding, accelerating development.

Industry Insights

Gain industry insights and learn from our proven track record with our latest blogs and case studies.


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Frequently Asked Questions

Do you have any queries related to custom web application development company? Here are some of the frequently asked questions about web app development services often asked by our clients. If you have any other queries, feel free to contact us.

Why should I choose PixelCrayons as my web development service provider?

PixelCrayons is one of India’s leading IT companies providing custom web application development services.

  • Our web application development company has become a distinguished name in web app development and consulting.
  • GoodFirms have acclaimed our web development company for offering the best digital services, including web development consulting, to different clients across the globe.
  • We are one of India’s best custom web app development company, with the highest client retention rate for consulting and other custom web application development services.


What is the experience of your web development team?

The elite web app developers and web development consulting team have 5+ years of standard experience in web app development. The dedicated team of 650+ technical experts at PixelCrayons custom application development company are skilled in trending technologies that help them to conquer complex business problems.

What types of apps have you already delivered?

The following are the types of apps PixelCrayons has already delivered:

Enterprise web apps

  • Project & task management systems
  • ERP
  • CRM
  • Financial management systems
  • Document management systems
  • Learning management systems
  • Knowledge management systems
  • Custom enterprise web apps

Web portals

  • Self-service portals
  • Customer portals
  • Vendor portals
  • Partner portals
  • Patient portals
  • Employee portals
  • eLearning portals
  • Government portals
  • Community portals

Online services

  • SaaS
  • IaaS
  • PaaS
  • XaaS


  • B2C/B2B ecommerce web apps
  • Progressive ecommerce web apps
  • Online marketplaces
  • Headless commerce

Web apps for healthcare

  • Healthcare CRM
  • Patient portals
  • Telemedicine apps

Analytics web apps

  • Business intelligence
  • Big data solutions
  • Image analysis & AVI
  • Risk analytics

Does PixelCrayons offer CMS web application development?

We have a team of skilled CMS developers with years of experience in providing a wide range of web app development solutions.

As one of India’s top professional web development services company, PixelCrayons is dedicated to delivering high-quality services to clients worldwide.

Whether you need custom CMS development or integration services, our experts can provide the right solution.

How much does it cost to create a web app?

The cost of the web development project depends on your requirements of custom web application development company and the outsourcing software development in India that you choose.

The scale of the project, the technology stacks used, the number of web developers in the team dedicated to you, the engagement model, and a few other factors come into play while determining the total cost of a web development project.


Create Dynamic Web Experiences Today!

Achieve dynamic web experiences that captivate your audience and drive engagement with our web application development company.

Client Success Stories

We are pleased to serve our clients and take great pride in delivering quality services that exceed their expectations. Here is what some of them have to say about us: