Food delivery businesses are evolving and expanding at an impressive rate. In the last couple of years, Lockdown and social distancing restrictions have contributed immensely to the rising demand for online food delivery companies. The industry is predicted to reach $105.44 billion at a CAGR of 9.5% by 2027.
If you are willing to start your setup and wonder what food delivery business model you should choose, this article will help you. Multiple food delivery ventures have generated revenues worth millions (and even billions) in the last couple of years. Here is how you can mimic their success.
Table of Contents
Identify the Problem
Before hiring mobile app developers for a food delivery app, it’s essential to identify your niche and target audience. There are two main types of food delivery businesses:
- Restaurant-to-consumer (R2C)
- Food aggregators.
Restaurant-to-consumer (R2C) businesses focus on delivering meals from restaurants to consumers. Food aggregators, on the other hand, partner with restaurants and deliver them with an online platform to reach more customers.
You only achieve your food delivery app goals if that is efficiently marketed to reach potential prospects. You might be looking for someone who loves fresh produce, or maybe a busy parent is more likely to download your application.
Knowing your prospects before hiring a mobile app development company ensures your application is relevant to your users. It also allows you to establish marketing goals and business models better later in the process.
Define Who You Are
Defining your identity is an essential part of starting any business. Think about what you want your brand image to be and whether it should play into your overall food delivery business model. Also, research how other brands use their identities and create something original and appropriate for your niche.
While some brands don’t reflect any real identity in their products or services, many consider themselves champions of particular causes or categories. For example, Ben & Jerry’s (the ice cream company), created as a B Corp, adheres to high social & environmental performance standards, accountability, and transparency. Similarly, TOMS Shoes donates one pair of shoes for every pair purchased—helping millions across several countries since 2006.
When choosing your food delivery business model (and developing your identity), consider the legacy you want to leave behind.
- Is there any cause that needs support?
- Is there a category you feel needs championing?
- What can your brand do to make a difference in people’s lives?
Whatever you choose, remember that your identity impacts every aspect of your food delivery business model. So before getting started with anything else, take time to define who you are—it will save time down the road.
Decide What to Sell
Determining what food you want to deliver is a vital part of your delivery business model. Considerations should include dietary restrictions, your geographic area, and customer preferences.
- Once you know what food you’ll deliver, decide how to provide it.
- Will you be using your car or hiring drivers with vehicles?
- What type of vehicle will you use?
- How much will deliveries cost?
Get the answers before you can launch your app. To help determine which food items you should offer for delivery, look at your competition and research popular items that customers want but delivery businesses don’t provide.
Partnering with restaurants is one of the most crucial parts of starting any food delivery business. Restaurants, for their part, want to grow their customer base and gain access to additional delivery services without doing much.
Marketing a food delivery service is challenging. Therefore, partnering with restaurants that already have customers and a system for ordering food can significantly help you.
Also, restaurant partnerships are vital to developing your customer base, but that’s time-consuming. You may waste valuable time driving around town delivering food or collecting money from unreliable customers if you aren’t careful while establishing restaurant partners.
Set Up Shop
The first question is whether or not you should set up a shop. Though running a physical shop requires more upfront costs, it creates a tangible presence for customers who prefer visiting a restaurant over an app or website.
If you decide to set up a shop, choose a convenient location from a business point of view before starting a food delivery business. Here are a couple of other good-to-know points:
- An average fast-food restaurant has 2,400 square feet (220 square meters) of space, while sit-down restaurants require roughly 5,000 square feet (465 square meters).
- Decide the type of cuisine you want to serve: if it involves cooking on-site or heating up pre-cooked, then more space is needed for storage and preparation.
- Since most food delivery businesses offer carryout service only, consider items like packaged snacks, beverages, and meals that don’t require refrigeration or reheating.
Another factor when deciding what products to sell at your store is proximity. If people have access to other stores selling similar items nearby, they might skip visiting yours.
Determine Costs and Structure of Operations
How do you decide the costs and the structure of setting up a food delivery business? In our research, we’ve seen estimates of between $6,000 and $50,000 for creating an app.
Using an already popular third-party app like UberEats or Postmates can significantly reduce your startup costs. What’s important is getting customers on board—the more people who download your app, use it, and order from restaurant partners, the more valuable your business becomes.
When structuring your operation as a startup, you should consider all aspects of food delivery: vehicles, staff pay/benefits/training requirements, kitchen safety compliance rules for employees who prepare food (mainly if you deliver hot meals), etc.
Develop a Marketing Strategy
Like any business, you need a viable marketing strategy for your food delivery app. You can use search engine optimization (SEO), content marketing, social media, pay-per-click advertising (PPC), and other forms of paid or organic marketing forms to reach your target audience and bring in new customers.
To determine which method is best for your business, know the customers you’re trying to attract. Provide out-of-the-box services as word-of-mouth promotions make you immensely popular in your area.
Once you have identified your ideal customer, use that information to market your business.
Develop Mobile App
After you have spotted the challenges that may occur, devise a plan to tackle them, market your food delivery startup, and arrange funds – hire an independent mobile app developer or outsource the task to a company. Here are the points you should remember while hiring app developers for your food delivery business model:
- Check references and get quotes from at least a couple of different mobile app development companies before finalizing one.
- Outline what you want in your app and include as much information as possible for your developer to create something that fits your needs.
- Approach a mobile app development company that offers consulting services if you are occupied with other tasks.
Developing a mobile app may be the most expensive part of your business setup after setting up a shop. Ensure you leave no stones unturned to make your food delivery venture successful.
Launch Your App!
Once you’ve developed your app and have integrated it with food delivery service providers in your city, the next step is to launch your food delivery app.
There are different ways to launch your app:
- Market directly to restaurants
- Approach relevant local events and sell at their event
- Find an existing online food ordering platform that could use additional services like yours
Launching an app is just the beginning. You also need efficient customer support, other essential operations, and legal guidance on contracts and licensing.
To launch your food delivery app successfully, provide value beyond facilitating orders between customers and restaurants. For example, you can offer real-time traffic updates via live maps integration or suggest interesting local dishes based on where users are located.
It’s also helpful to consider integrating loyalty programs or coupons into your app and credit card processing for quicker transactions. While some restaurant owners may be hesitant to invest in technology solutions when they already rely on third parties such as GrubHub and Seamless, others will see benefits from leveraging technology available through startups.
When you’re starting a business, it can be conducive to outlining your plan.
A business model gives you an overview of how your startup grows, what customers it serves, and other essential details. When building a food delivery app, businesses will want to go with a food delivery business model that defines how they operate their service and answer questions like who is their customer base and how they’ll reach them? How do they intend to get food from restaurants to customers?
Also, as technology influences the online food delivery industry, we recommend you choose an established mobile app development company to meet your consumers’ customized demands and changing preferences.
Frequently Asked Questions
Q1- What is the future of the food delivery industry?
The future of the food delivery industry looks promising, with continued growth in both the number of companies offering delivery services and the demand from customers for convenient food options. As more restaurants offer delivery and mobile ordering becomes more popular, the food delivery industry is expected to continue to grow.
There are a few key trends shaping the future of this industry. The industry is fragmented, with several players vying for market share. But eventually, a few big players will emerge as the clear winners. Some mergers and acquisitions may happen between companies to gain scale and market share.
Q2- How does a food delivery business make money?
Food delivery businesses charge delivery fees. Customers who order from a restaurant pay a delivery fee in addition to the cost of their meal. This fee usually goes to the food delivery business, not the restaurant.
Food delivery businesses make money through commission fees as well. When customers order food from a restaurant, they take a percentage of the total bill as commission. This fee helps cover the business’s costs, such as paying drivers and delivering the food to customers’ homes or offices.
Finally, some food delivery businesses make money through advertising revenues. They may sell advertising space on their website or app to restaurants, food manufacturers, or other businesses. This is a great way to generate additional income and can also help promote the businesses using the food delivery service.
Q3- What are some challenges that a food delivery business may face?
Some common challenges that a food delivery business may face include:
- Competition from other food delivery businesses and online ordering platforms
- The need for a large fleet of delivery vehicles
- High labor costs associated with hiring drivers and managing orders