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Design to code services:
your site, built exactly as you approved it.

Our design to code services turn Figma files into working front-end code. The same team designs and builds, so every component matches the design. We set speed targets before the build and keep it accessible from design to code. Nothing slips when designs pass from one team to another.

Reply within four business hours (typical)

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons turns Figma designs into working front-end code. The team that designs also builds, so nothing is lost in the handover. You get reusable components and pages that match the design exactly. Every build must meet WCAG 2.1 AA accessibility and agreed Core Web Vitals speed targets. We work direct for brands and white-label for agencies.

  1. Nothing lost between design and buildDesigners and front-end developers work in one team, so the screens you approved are the ones that go live.
  2. Every part of your Figma file turned into codeEvery Figma token, component and variant becomes code, so you can check the build against the file.
  3. A library of reusable components for every pageReusable, documented components delivered into your code repository, so new pages are built from tested parts.
Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • Designed and built by the same team
  • Every build checked side by side against the design
  • Performance budgets agreed before build starts
  • WCAG 2.1 AA accessibility included as standard
  • 4,500+ projects delivered since 2004
  • 500+ agencies served
Where this service comes from

The service PixelCrayons
was built on.

Turning other people's design files into clean, correct code is close to the oldest thing we do. For years, agencies around the world sent us their files under their own brands. For a while that work had its own name, MarkupBox, before it merged back into PixelCrayons.

Doing this work since 2004 has taught us one habit worth knowing before you brief anyone. For us, a job is done when the handover is done, not just the build.

The longer version on our About page →

In writing, every time

What every design-to-code project
includes.

01

Nothing lost between design and build

Digital projects often go wrong in the gap between design and build. A second team "interprets" the file, and the spacing, motion and less common states quietly disappear. Here the designers and front-end developers work in one team. The screens you approved are the screens that go live.

Every project
02

Every part of your Figma file turned into code

Every named colour and spacing in the file, called a token, becomes a setting in the code. Every Figma component becomes a coded component. Each of its states, called a variant, becomes an option on that component. Notes on interaction become real interactions. We follow fixed rules where we can and write down the rest. So you can always check the build against the file.

Every build
03

A library of reusable components for every page

We build your front-end as a library of reusable components, not one page at a time. Your next page is put together from tested parts instead of built from scratch. A design change updates everywhere at once instead of being patched forty times. The library goes into your code repository with notes, and it's yours.

Every delivery
04

Speed targets agreed before the build

We agree limits on page size and Core Web Vitals speed before the build starts, and weigh them openly against the design. So a heavy banner gets spotted in the design, not launched slow. Speed is a written target with a number, not a hope.

Before build
05

Accessibility included in every build

We check accessibility in the finished build, not just in the design. That means proper page structure, full keyboard use, visible focus outlines, calmer motion for people who turn it off, and WCAG 2.1 AA contrast. It survives the handover for the same reason everything else does. The same team works on both sides.

Included
The part of the job most quotes leave out

Why a component needs eight states
when your file shows two.

Matching a still design is the easy part, and every vendor promises it. The states missing from the file get decided by whoever builds it. Those are exactly the moments a user is stuck, waiting or making a mistake. So we decide them with you, in writing, before the build.

A typical interactive component
DefaultHoverFocusActive / pressedDisabledLoadingErrorEmpty
  • Usually in the file
  • Usually decided in the build
  1. Default

    In a typical fileDrawn, and usually the frame everything else is judged against.

    What we doTaken from the file as the reference for spacing, fonts and colour tokens.

  2. Hover

    In a typical fileUsually drawn, sometimes only as a colour swap in a comment.

    What we doBuilt, and switched off on touch screens. A hover effect that sticks on a phone looks like a bug.

  3. Focus

    Missing

    In a typical fileAlmost never drawn. Frequently removed later because it “looks like an outline”.

    What we doAlways visible, with enough contrast against the component and the page behind it. This is the one state we won't remove on request without explaining why.

  4. Active / pressed

    Missing

    In a typical fileRarely drawn. Assumed to be “the hover state, but more”.

    What we doBased on the hover style, so the component feels like one object rather than three.

  5. Disabled

    Missing

    In a typical fileOccasionally drawn, usually as reduced opacity.

    What we doFading alone fails contrast, so we use a set style for disabled controls. We also ask what the user should do instead. A disabled button with no explanation is a dead end.

  6. Loading

    Missing

    In a typical fileNot in the file. Discovered during integration, decided in an afternoon.

    What we doDecided up front. Does the button keep its width? Does the label stay? Does a screen reader announce the wait?

  7. Error

    Missing

    In a typical fileSometimes a red border in one frame, without the message.

    What we doWe decide the message, where it appears, and whether the field keeps what was typed. That last choice decides whether the user fixes one detail or retypes the whole form.

  8. Empty

    Missing

    In a typical fileDesigned with realistic content, so the empty case never appears.

    What we doDefined for every list, table and search result. The empty state is the first thing a new user sees and the last thing anyone designs.

What we send back with the build

You get every state above on one page, at each screen size the design sets. It is quicker to review than a test site. It also ends the “that is not what I drew” argument. If a state is wrong, you see it in one place, not three screens deep in a journey.

Send us a file with two states and you will still get eight. The only question is whether you chose the other six or we did. We would rather you chose them.

For illustration: the eight states we define for interactive components

How it starts

From design file to live site,
step by step.

01
Start

Brief and access

We sign an NDA. You share the design files and access to the technology you want it built on.

02
Once the brief is complete

Audit and itemised proposal

We check the files and your technology, and point out missing states and risks. Then we confirm the date your proposal arrives, with limits for page size and Core Web Vitals.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

04
Typically 2 to 3 business days later

The work starts

We turn the design tokens into code and set up the project on your technology. You get a live preview link.

05
On the date in your proposal

First deliverable

The main components and most important pages, built from the library and live on the preview. It is working code you can click and test. The rest of the build, a side-by-side check against the design and the handover follow.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your design work runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

  • 01

    Review requests and sign-offs

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Actions checked against outcome

    What we did and what happened, side by side.

How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

  • 01Research summary: user tasks, existing friction, and what was observed
  • 02Information architecture: every page, its purpose, and how users reach it
  • 03States ledger: each screen with empty, loading, error and success states
  • 04Component inventory: what is reused, what is new, and where each appears
  • 05Decision log: each review round, what changed and why
Where this fits

How design to code connects
design and engineering.

Upstream, web design and UI/UX design come first and produce the designs worth building. After that, web development handles the heavier engineering behind the front-end. Either way it is one team, so you get the site you approved.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

Yes. Agencies send finished Figma files from their own designers, and brands send files from a previous studio. Our job is to match that design, not quietly improve it. The first step of any Figma to code job is a check that spots missing states, patterns that won't work and risks to the speed targets. If the files need fixing, we price that clearly as its own item.

We build with well-structured HTML, component-based CSS and React-based frameworks. We also build WordPress and Shopify themes when that's what you use. The proposal names the technology, the code repository set-up and how we deliver. Your engineering team has the final say. Heavier application work behind the front-end goes to our web development team.

It means the build follows the design rules exactly: tokens, spacing, font sizes, states and motion. It doesn't mean every screen matches a still image at one screen size. Real pages adjust to different screens, lengths of text and languages. We agree with the designer how pages adapt. Every build ends with a side-by-side check against the design.

Every project includes a matching round. After the build, we review the designs and coded pages side by side. Anything that differs from the design is fixed as part of the project. Reviews at the basics, the first components and before handover catch most problems sooner. If the design changes mid-build, we show the effect on time and budget and agree a new scope openly.

We make both firm requirements before any code is written. Limits for page size and Core Web Vitals are agreed first and measured on the preview link as pages arrive. We check WCAG 2.1 AA contrast, page structure, keyboard use and focus outlines in the browser. We commit to the agreed limits, not to scores after launch on hosting we don't control.

Yes. Your Figma files, project templates and client calls stay yours. Our developers build under your brand, in your code repositories, under an NDA. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends. It's written into the agreement.

The range

What it costs,
at the direct rate.

Priced per page if you send us pages to build one by one. Priced as a full build when a whole design file needs to become a live front end with its library.

  • Per unitPage or screen build$200–$1,000per page
  • ProjectFull handoff build$1,250–$10Kfixed quote, one-time

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Ship the interface
you actually approved.

A scoped, itemised design-to-code proposal, and if we go ahead, working code on a preview URL. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

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