The wellness industry is an interesting mix of traditional philosophies and modern innovations. 

Greg Anderson rightly said, ‘Wellness is the complete integration of body, mind, and spirit,’ sets the tone for what lies ahead.

If we look at recent trends, the wellness industry’s business landscape will evolve significantly in 2024 and beyond. Businesses can harness old philosophies and new-age innovations to grow in wellness.

This blog post discusses the health and wellness trends and predictions that will impact the industry in the coming years.

Market Size of Wellness Industry

As per Vision Research Reports, the health and wellness market, which was worth US$4.92 trillion in 2022, is estimated to reach US$13.89 trillion by 2032.

Market Size of Wellness Industry

Health and wellness include techniques, services, and products that help individuals maintain health and overall well-being. They include various aspects, such as mental, social, and emotional well-being.

Wellness signifies the quality of life involving:

  • Mental and physical wellness
  • Emotional balance
  • Socio-economic well-being
  • Fitness
  • Nutrition

What’s Leading to the Growth of Health & Wellness Industry?

The surge in cases of chronic lifestyle diseases globally is a primary driver of the growth of the health and wellness market.

Lifestyle-related ailments such as diabetes, blood pressure issues, asthma, arthritis, cancer, dementia, and stress-related disorders have seen a significant increase due to sedentary lifestyles and busy schedules.


  • The International Diabetes Federation (IDF) reports a rise in diabetes cases in North America. The number is estimated to increase from 46 million in 2017 to 62 million by 2045.
  • The World Health Organization (WHO) highlights that one in five men and one in six women are diagnosed with cancer during their lifetime.
  • Cardiovascular diseases (CVDs) are a leading cause of global mortality. These account for nearly 17.9 million deaths annually, which is approximately 31% of all global deaths, according to WHO.
  • The Centers for Disease Control and Prevention (CDC) notes that 18.2 million adults in the U.S. have coronary artery disease (CAD), leading to two out of every ten deaths in adults under 65.

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Top Health and Wellness Industry Trends for 2024

The health and wellness industry is poised for exciting shifts and innovations. So, here are the top wellness trends that businesses should keep a keen eye on:

1. Prioritizing Wellness

Millennials prioritize self-care, with a 200% increase in Google searches for “self-care” over the past five years. This generation spends two times more than Baby Boomers on self-care.

Prioritizing Wellness The Millennial Approach

This generation spends more than twice as much on self-care than Baby Boomers.

Key Trends

Growing Investment: Americans are dedicating more time and money to self-care, reflecting one of the booming health and wellness industry trends in habits, products, and services aimed at holistic well-being.

Meditation Apps: Meditation apps have seen remarkable success, with the top 10 apps generating an estimated $195 million in 2019.

Skincare Surge: Skincare sales have risen steadily by about 5% annually since 2014. In 2020, skincare products outsold makeup for the first time.

Renowned brands like L’Oreal’s CeraVe and startups like Goop and DRMTLGY have already started capitalizing on this trend.

CBD Acceptance: Despite CBD products being legalized nationwide in the US only in 2018, they are now used by 28% of consumers. The growing adoption reflects the evolving trends in the wellness industry in the US.

The CBD product category is projected to reach $20 billion in sales by 2024.

Focus on Sleep: Acknowledging the importance of sleep, there’s a rising interest in sleep-related solutions, including sleep pods in workplaces and sleep hygiene at home.

Apps like SleepTown and productivity-enhancing apps like Forest contribute to better sleep practices.

SleepTown app

2. Intermittent Fasting: A Mainstream Eating Pattern 

The global weight loss and obesity management market is poised to exceed $377.3 billion by 2026.

In 2020, 43% of Americans followed specific diets, with intermittent fasting emerging as the most popular eating pattern.

Key Trends

Dominance of Intermittent Fasting: Searches for “intermittent fasting” have grown by 279% over five years, making it the top dietary choice.

Intermittent Fasting Dominance

Two common approaches include daily time-restricted eating, like the “16:8” method, and occasional 24-hour or longer fasting periods.

Fasting Products and Apps: The popularity of intermittent fasting has given rise to fasting-related products, such as mobile apps like Zero and LIFE, which offer fasting timers, tips, and integration with social and fitness apps.

Fasting tea, fasting kits, and specialized diets complement the fasting trend.

3. Medical Robotics

The global medical robotics market is expected to reach $24.23 billion by 2028, which was $11.47 billion in 2023.

Although robotic-assisted surgical equipment are dominating the market, we are expecting rehabilitation robots to become popular in the coming years.

Key Trends

Surgical Robotics: Surgical robotics not only makes it easier to perform procedures with precision, but they also facilitate telesurgery.

Surgical Robotics

Rehabilitation Robotics: The rehabilitation robotics category is expected to grow from $530 million in 2018 to $2.6 billion in 2026.

Rehabilitation Robotics

Diverse Applications: Beyond surgeries, robotics find applications in disinfection (XENEX robots), nanorobots for combating bacteria, and implantable bionic eyes.

4. Increased Focus on Mental Health

Mental health has become a topic of social conversation, especially after the COVID-19 pandemic. Increasing focus on holistic wellbeing and changing consumer preferences are two major reasons for this shift.

State of Mental Health in America Report indicates that there has been 19% increase in the number of Americans living with mental health conditions since 2020.

Key Trends

Widespread Impact: More than 30% of adults in the US report symptoms of anxiety or depression. It is 29% increase compared to pre-pandemic levels.

Workplace focus on mental health has surged, with 84% of surveyed workplaces prioritizing mental health in 2020.

Youth Mental Health: Children and teenagers also face increased mental health challenges, with 72% of American high school juniors and seniors reporting struggles during the pandemic.

Investor Interest: Investors have invested over $1 billion into mental health and wellness startups through the third quarter of 2020.

Brightline and Lyra Health, in line with the growing health and wellness industry trends, aspire to meet the escalating demand for mental health support.

Youth Mental Health

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5. AI in Healthcare: Strategies and Implementations

Artificial intelligence (AI) is increasingly integral in the healthcare sector, with a 456% growth in searches for “healthcare AI” over the last five years.

AI in Healthcare Strategies and Implementations

The adoption of AI in healthcare is accelerating, driven by its potential in direct patient care, early detection, and operational efficiency.

Key Trends

AI Integration: 95% of surveyed healthcare professionals are looking for experienced staff in developing AI solutions.

Nearly 60% of healthcare executives anticipate a return on AI investments within three years.

Operational Impact: Northwell Health’s care management program is a great example of how AI is making strides in direct patient care.

Early detection of health issues showcases AI’s diagnostic capabilities.

Diverse Applications: Beyond diagnostics, AI is applied in fields such as predicting COVID-19 infections using wearables and creating a healthcare map by companies like Komodo Health.

The global medical robotics market’s expected growth to $24.23 billion by 2028 indicates a broader integration of AI-driven technologies.

6. Gut Health Revolution: Mainstream Adoption of Probiotics

“Gut health” is becoming important due to its role in alleviating gastrointestinal symptoms. The probiotic market was estimated at $56.6 billion in 2020.

Gut Health Revolution

Probiotics and prebiotics, crucial for maintaining a healthy gut microbiome, have witnessed significant market growth, with the probiotic market estimated at $56.6 billion in 2020.

Key Trends

Market Growth: The probiotic market is projected to have a CAGR of 6.7% from 2020 to 2027, reaching $76.7 billion by 2027.

Prebiotics, acting as food for good gut bacteria, are expected to grow 12.7% over the next eight years.

Customized Solutions: A few startups are analyzing stool samples to create personalized probiotic blends.

Expansion to Pets: The trend extends beyond humans, with companies offering pet gut health products. This is an example of the increasing scope of gut health awareness.

7. Wearable Health Tech on the Rise: Expanding Usage

The global market for wearable medical devices, valued at $26.8 billion in 2022, is anticipated to grow at a CAGR of 25.7% through 2030.

Key Trends

COVID-19 Prediction: Wearables like the smart ring have demonstrated the ability to predict COVID-19 infections three days in advance with 90% accuracy.

During the 2020 season, notable leagues like the WNBA and NBA strategically embraced wearables to monitor player health, aligning with the latest health and wellness industry trends.

COVID 19 Prediction

Membership Models: Certain wearables operate on membership models, offering fitness-tracking straps for free but requiring users to subscribe for data access.

The wearables market is diverse as it includes fitness trackers, sleep trackers, and medical diagnostic devices.

Innovation Continues: Continuous innovation in wearables includes predicting COVID-19 infections, sleep tracking, and fitness monitoring.

The West Virginia University Rockefeller Neuroscience Institute’s collaboration with Oura Health is a notable example of harnessing wearables for health prediction.

Strategies for Startups

Startups play a crucial role in driving innovation and shaping the future.

To navigate the complexities and seize opportunities in 2024, startups need effective strategies that are a roadmap for growth and success.

1. Define a Niche

Identify a specific niche within the wellness sector that aligns with your vision.

For instance, consider targeting personalized wellness solutions for niche demographics, such as wellness programs tailored for remote workers or specialized fitness plans for busy professionals.

2. Leverage Technology Smartly

  • Embrace digital platforms to reach a broader audience.
  • Explore partnerships with health-focused apps or integrate innovative technologies like virtual reality (VR) for immersive wellness experiences.

3. Build Community Engagement

  • Foster a sense of community around your wellness brand.
  • Engage with your audience through social media, host virtual events, and encourage user-generated content.
  • For example, organize virtual wellness challenges to build a community of like-minded individuals.

4. Invest in Employee Well-being

  • Recognize the importance of employee well-being within your startup.
  • Consider implementing flexible work arrangements, mental health support programs, and wellness initiatives in the workplace to enhance employee satisfaction and productivity.

5. Emphasize Sustainability

  • Align your wellness offerings with sustainable practices.
  • Consumers are increasingly conscious of the environmental impact, so incorporating eco-friendly practices in product packaging or promoting sustainable wellness practices can be a market differentiator.

6. Data-Driven Decision Making

  • Leverage data analytics to understand customer preferences and market trends.
  • Analyze user behavior, gather feedback, and adapt your wellness strategies based on actionable insights.

For instance, if data indicates a rising interest in a specific wellness trend, tailor your offerings accordingly.

7. Strategic Partnerships

  • Collaborate with other wellness brands or complementary industries.
  • Strategic partnerships can open new avenues for growth, whether co-hosting events, cross-promotions, or bundling products/services for a comprehensive wellness package.

8. Adaptability and Innovation

  • Stay agile and be open to adapting your strategies based on industry shifts.
  • Innovate your offerings to stay ahead of the curve.

For example, if there’s a surge in interest in a particular wellness practice, be ready to incorporate it into your portfolio.

Navigating Challenges, Businesses face various challenges that require strategic navigation. Addressing these challenges is pivotal for sustained growth and success.

7 Biggest Challenges for Startups

7 Biggest Challenges for Startups

Let’s delve into the key hurdles and practical strategies to overcome them:

1. Changing Consumer Preferences

  • Challenge: Consumer preferences in the wellness industry are ever-evolving.
  • Strategy: Conduct regular market research to understand shifting trends. Flexibility in adapting to changing demands is key.

2. Digital Transformation Struggles

  • Challenge: Transitioning to digital platforms can be daunting for traditional wellness businesses.
  • Strategy: Invest in user-friendly interfaces and digital marketing. Provide online resources for easy accessibility.

3. Competitive Market Saturation

  • Challenge: The market is becoming saturated with numerous wellness options.
  • Strategy: Differentiate through unique offerings, personalized services, and compelling brand positioning.

4. Regulatory Compliance

  • Challenge: Adhering to diverse and evolving regulations can be complex.
  • Strategy: Stay informed about industry regulations. Establish robust internal compliance protocols to ensure legal adherence.

5. Technology Integration

  • Challenge: Integrating advanced technologies seamlessly into wellness services.
  • Strategy: Invest in employee training programs. Collaborate with tech experts to streamline technology adoption.

6. Data Security Concerns

  • Challenge: Safeguarding sensitive client information is a top priority.
  • Strategy: Implement robust cybersecurity measures. Educate staff on data protection practices to mitigate risks.

7. Sustainability Practices

  • Challenge: Meeting consumer expectations for sustainable business practices.
  • Strategy: Adopt eco-friendly initiatives, promote transparency in sourcing, and communicate sustainable efforts to build consumer trust.

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Why Choose PixelCrayons

PixelCrayons stands at the intersection of technology and wellness, crafting solutions that align with the emerging health and wellness industry trends in 2024.

Why Choose PixelCrayons

Here’s how partnering with PixelCrayons can propel your wellness business:

Customized Wellness Solutions

PixelCrayons understands that one size doesn’t fit all. Our experts work closely with you to tailor wellness applications such as Gym Management Web Application that meet the unique needs of your business and resonate with your audience.

User-Centric Design

Our team ensures that the wellness apps we develop prioritize user experience. Intuitive interfaces, seamless navigation, and engaging designs enhance user satisfaction and retention.

Integration of AI and Machine Learning

Keeping abreast of the rise in AI, PixelCrayons integrates intelligent features into wellness apps. From personalized recommendations to predictive analytics, our AI-powered solutions enhance user engagement.

Robust Security Measures

Security is paramount in the wellness industry. PixelCrayons implement robust security measures, safeguarding sensitive user data and ensuring compliance with industry regulations.

Scalability for Growth

Wellness businesses need solutions that grow with them. PixelCrayons develops scalable applications, allowing your business to expand without compromising performance.

Tech-Stack Excellence

PixelCrayons leverages a state-of-the-art tech stack, including but not limited to:

  • Front-end: React Native, Flutter
  • Back-end: Node.js, Django
  • Database: MongoDB, MySQL
  • Cloud: AWS, Azure
  • AI/ML: TensorFlow, PyTorch


Embracing these health and wellness industry trends isn’t just about staying relevant but successfully leading a transformative journey.

Getting in touch with leading healthcare software development services will help you use advanced technologies to stay ahead of competitors.

In a landscape where well-being and business go hand-in-hand, success is measured in profits and its positive impact on individuals and communities.

Businesses that strategically integrate these trends will thrive and contribute to a more holistic and prosperous society.

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