Choosing the Right Android App Development Company – What You Need to Know

The number of developers worldwide stands at a whopping 26.4+ million. Indeed, there’s no dearth of skilled and experienced developers worldwide. With outsourcing and out-staffing, it has become convenient to connect with top-notch android application development companies at an affordable budget.

Choosing the Right Android App Development Company – What You Need to Know

However, with tons of options out there, finding the best Android app development company gets a little tricky. India has emerged as the ultimate solution when the concern is to go for the best android developers at a reasonable budget. 

But how exactly, the country has become a hotspot for android development services? How can you find the best among the top android app development companies? 

To clear your queries, here you will find the following: 

  • Checklist of android app development 
  • Top 13 tips to help you choose the best android development company in India.

Addressing first things first, let’s start with our first topic.

Benefits of Android App Development Services in India

android development

Cost-effective option: An established SME or an entrepreneur saves nearly 30% to 40% of the development costs when outsourcing IT development projects in India. You can hire android app developers in India for a price as low as $25 per hour. In contrast, European developers charge approximately double, ranging from $50 to $100 per hour.

Flexible Engagement Models: Android development companies in India offer multiple engagement models that suit business enterprises. The standard ones include hourly models, hire dedicated android developers, or completely outsource the project at a discussed budget. 

Domain Specialization: Companies have first-hand experience in a range of industry verticals and are well aware of basic rules, regularization, functionalities, etc. It helps create an intuitive user interface that plays a pivotal role in its successful strategy.

Uncompromised Quality Adherence: The nation is renowned for having the world’s highest number of ISO-certified firms. So, expecting a high-performing mobile app from top-notch Android app development companies in India is guaranteed on the table. 

Round the Clock Services: When you connect with an android app development company in India, you can be sure of getting work done in your time zone. The nation’s policies promote and allow companies to work 24/7, and IT companies leverage them to offer all-time availability to clients.

That was a quick go-through of the benefits of Android application development in India. Before we proceed to the top tips for choosing them, let us explore the technical know-how of Android application development services.

Android App Development Checklist: Technical & Non-Technical Aspects

android apps development

#1: Visualize the android app 

With 5+ million apps worldwide, it is rare to develop a completely new and innovative mobile app idea. Fair chances are you are trying to create a mobile app with multiple variants available due to high competition. 

The first step is to analyze what kind of issues your app will resolve. To visualize the app layout, you need to download and spend time investigating your competitor’s apps. An app is nothing but a solution to a man’s issue. It is essential to ask yourself what topics will be resolved by the app.


#2: Find & research the target audience of the app

android app

Whether you are building a mobile app meant for a worldwide population like messenger, social media platform, etc., or for a smaller group of people, the app requires intricate details and a friendly user interface based exclusively on the targeted audience. While building for the whole population, the approach is to develop a UI that facilitates people of all ages. 

Analyzing the target audience plays a pivotal role in color schemes, design layout, additional features integration, etc. Perform in-depth research and analysis on the following aspects:

  • Age group & gender of the target audience.
  • Hobbies of the target audience.
  • Pain areas the app would cater to the audience.


#3: Create the list of core & additional features

Take a notepad and put down all the features that you want in your app. You may not have them in perfect order, but it is vital to have them all jotted down before connecting with app coders for hire. Besides the basic features, also create a list of additional attributes for the app. 


#4: Focus on the optimum level of Speed & Security

android apps

Fast, faster, and fastest is an essential factor behind creating an impressive user experience. A sluggish app is sure to end upon getting uninstalled even before its first pragmatic use. Resizing images, using cache memory, cutting down on unnecessary features enhance an app’s speed performance.

Similarly, security is another factor that plays a crucial factor behind an app’s success. Careful selection of API, encrypting local data, hashing passwords, etc., are the standard strategies for securing mobile apps from threats.

So, when you hire android programmers, make sure to have a detailed conversation about the speed and security aspects of the mobile app. 


#5: Apps’ size & Battery drainage

android app

A native Android mobile app that consumes too much space or drains the battery quickly instantly ends up in deletion. Most Android Smartphone users have limited space and battery capacity on the phone. So don’t forget to consult with the team of android developers about the apps’ size & power consumption.


#6: Decide on the monetization strategy

Android programmers can monetize your app in tons of ways, and the standard ones include in-app advertisement, paid app, selling app’s premium features, eCommerce features integration, etc. 

Based on the competitors & target audience, you need to choose pragmatic monetization strategies that do not impact or limit the app downloads from the Google Play Store.


#7: Choose a compatible technology stack

android apps development

The performance, scalability, and a ton of other factors depend strictly upon the mobile app’s chosen technology stack. The technology stack refers to the collection of all the tools, programming languages, etc., required by the android app developer team to create an app. 

The main components of the tech stack for Android app development services include the following: 

Programming Languages: You broadly have two options here; Kotlin- the official language used by the android app’s developer team or Java, the worldwide popular language used by nearly 40.2% of developers (as per Statista).

Android has in-built UI software, and you can also rely upon Jetpack Compose to ensure rapid UI development of the project.

The standard tools for creating android apps include AS (Android Studio) & ADT (Android Development Tools). AS mainly consists of a code editor and debugger and also offers an intuitive UI to the app. On the other hand, the ADT comes with test automation support, graphical UI, coding & debugging tools, etc.


#8: Marketing strategy

digital marketing

Marketing strategy is a crucial aspect of the success of any mobile app. More than 1000 mobile apps are submitted daily, and most of them fail to reach the audience due to poor marketing strategy. You can ensure the success of your mobile app with a mix of the following marketing strategy:

  • Search Engine Optimization is a cost-effective option of attracting new users via the app landing page. Include all the vital aspects on the landing page like CTA (link to downloading your app), primary functionalities of your app, etc.
  • App Store Optimization requires optimizing the app’s name, title, description, etc., with keywords to enhance the app’s visibility over the Google Play Store.
  • Social Media Marketing is a relatively successful option for maximizing the user reach of the app as people tend to spend more than 80 minutes on such platforms every day. The strategy requires coming up with user-centric, highly engaging content to enhance the popularity of the app.
  • Influencer Marketing involves connecting with the influencers to reach new users and promote brands. Unlike other forms of marketing strategy, Influencer marketing is new and proving quite effective. As per BigCommerce, 2021 is to witness a 65% increment in Influencer Marketing owing to its cost-effectiveness and high success rate.

However, it is essential to connect with suitable influencers who have a significant chunk of your target audience to make the most of influencer marketing strategy. 

Retention campaigns, email marketing, etc., are also effective ways of creating a high user base for the android app. 

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Top 13 Factors to Consider for Choosing the Right Android Mobile App Development Company


1. Experience of the Android development company

The popular mobile OS seems to have been there forever; however, it got introduced on the 23rd of September 2008. So, any enterprise claiming more than 13+ years of experience in the technology is simply claiming false facts.

Experience is a critical factor in digital developments, as it offers you direct insights into the feasibility of the app features. Don’t’ shy away from asking for the individual resume of the android software developers’ team. An average experience of 5+ years is preferable to ensure high expertise in the project.


2. Review earlier case studies 

A company which shows off its projects offers greater transparency about their strength and capabilities. The websites of most of the android apps development companies have a separate section of ‘Successful Projects/Case Studies’ where you can review the earlier projects delivered by the enterprise.

Investigate the quality and success of the android apps delivered by the enterprise to analyze whether the chosen firm holds the potential of fulfilling your project.


3. Check out feedback from previous clients

android development

As per App Development Stats, 91% of users trust reviews and feedback of previous clients as personal suggestions. On the downside, only 10% of the reviews are genuine, and the rest are usually fake. Overall, you can trust a short review that is to the point. 

Genuine reviews usually lack details and are focused on the overall experience of the user with the enterprise. You can connect with the earlier clients of the enterprise over Gmail, Linked In, etc., to gain first-hand knowledge about the android development company’s quality of services.


4. Inspect Industry specialization

A mobile app that does not have an intuitive User Interface & audience-centric features fails to woo clients. Domain specialization of the enterprise leads to systematic app development with target audience-centric features. Android app developers who are well aware of the basic rules and regularization of Industries can create an intuitive user interface for the mobile app. 

For example, a healthcare app must be created in compliance with HIPAA to meet national standards.


5. Prefer enterprise offering 100% project warranty

 Hiring an Android developer from a source that does not offer a project warranty is a big no. Enterprises nowadays provide a 100% warranty over the project, and that too with zero contract lock-ins. It is essential to inspect the kind of services that are available under the project warranty.

Particular issues and technical glitches remain undetected from the developer’s team during the testing of the mobile app. Find out how the development company proposes to deal with hidden glitches on the mobile app under the project warranty scheme.


6. Strict non-disclosure agreement

A strict non-disclosure agreement is vital to keep your ideas safe and secure from theft. A trusted company ensures the signing of NDA policy from the entire team of dedicated android application developers. 

While NDA policy may seem insignificant when developing a mobile app with simple and already explored features, it plays a pivotal role in protecting the integration of new and innovative features over the app.


7. Certifications of the firm

Look for worldwide renowned certifications like International Organization for Standardization (ISO), NASSCOM (National Association of Software and Service Companies in India), etc.


8. Excellent soft skills are a must

People tend to neglect excellent soft skills and do not consider it a factor when they are entirely outsourcing the project. However, the fact is whether you are outsourcing or out-staffing the project, soft skills are a must for the hired android developers’ team.

Conveying your inspirational ideas becomes much more convenient with a team having outstanding soft skills. Moreover, you must connect with the team’s head to gain insights into the project’s weekly or monthly reports. So, hire app developers with good soft skills.


9. Price matching is a cherry on the top of the cake

Price Matching is also referred to as price adjustments & price protection and allows you to deal with any undue charges levied on the project. A company offering price matching is clear proof of the enterprise charging fair price or hourly rates.

android application development

10. On-Time delivery of the app

Top app developers in India are renowned for offering exemplary services & on-time project delivery is one of them. Once your app gets launched, it has to be supported with planned marketing strategies. With 3.3 million apps already out there, marketing strategies can only get neglected when you build the app for personal enterprise use. 

Delayed delivery of the app leads to undesirable & unplanned consequences. While consulting with the enterprise, ask them whether they follow the first-time-right approach and conduct in-depth research of the target audience to ensure on-time project delivery.


11. The client retention rate of the firm

android development

IT services enterprises in an industry vertical with client retention rates are soaring as high as 97% in some cases because the services are fulfilled directly upon the client’s demand. Any enterprise with a client retention rate above 80% is a good pick and trustworthy of your choice.

The client-retention rate is a proven indication of the value for money offered by the Indian app developers team hired for the job. 


12. Ratings on independent agencies

Renowned independent agencies like Clutch, Good firms, etc., offer clear insights about the company’s performance and quality of projects delivered. They weigh an enterprise on multiple factors like overall marketing efforts, quality of clients, reviews from earlier clients, and many more factors. 

An enterprise offering exemplary services is sure to witness a decent rating on such platforms. Moreover, they also offer awards and accolades to enterprises based on their top projects, client handling skills, etc. Lookout whether the firm has won any awards based on the android app development services.


13. Post-development services offered

customer help

Whether you have gone for the prototype model or an MVP of the mobile app, post-development services play a pivotal role in the project. Apart from eliminating minor glitches and bugs from the app, the post-development services can cater to vital areas like simple modifications to the design layout of the app.

It is preferable to go for post-development services that last for 60 days to 90 days. Services covered under post-development also include content marketing strategies but mainly depend upon the contract’s nature.

Also ReadTips for Choosing an iOS & Android App Development Company in India

Wrapping Up

That was all about the essential factors and tips for hiring the best android apps development company in India. We are a leading mobile app development enterprise offering price matching, 100% project warranty, and zero-contract lock-ins.

Connect with us for a free consultation of your Android mobile app.

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