The Numbers Speak: Our Success Story

A glimpse into our experience, clientele, and performance metrics.

Pixelcrayons
450%
INCREASE IN LEADS
2000+

MAN YEARS EXP

275%
INCREASE IN SALES
CLIENT

Satisfaction Score

Pixelcrayons
Pixelcrayons
215%
INCREASE IN TRAFFIC
  • 30% MoM traffic growth
  • 25% (avg) reduced bounce rate
74%
DECREASE IN AD COST
  • 18% reduction in CPA
  • 74% growth in conversion rates

Who do We Serve?

At PixelCrayons, we cater to diverse industries and businesses, providing tailored digital marketing services for IT industry to meet their specific needs.

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Cloud Computing Companies

Boost innovation and efficiency with our tailored solutions for cloud computing companies, improving performance and scalability to meet your business needs.

Software & SAAS

Accelerate growth opportunities with our software and SAAS solutions, enabling you to deliver seamless experiences and enhance customer engagement.

Tech Companies

Stay ahead of the curve with our technology solutions for tech companies, using cutting-edge tools and strategies to fuel your success.

Telecommunications

Maximize your reach and connectivity with our telecommunications solutions, enhancing customer experience and driving business growth.

Fintech

Transform financial services with our fintech solutions, using advanced technologies to streamline operations and deliver superior user experiences.

Healthtech

Empower healthcare innovation with our health tech solutions, enhancing patient care and improving efficiencies across the healthcare ecosystem.

Get Results-Driven Digital Marketing Solutions!

Partner with us to achieve measurable results and tangible business outcomes. Let’s work together to drive your business forward.

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PixelCrayons: Experts in Tech Digital Marketing Solutions 

Get unparalleled digital marketing services for tech at PixelCrayons, where innovation drives success.

Our team, consisting of India’s top digital marketing professionals, features seasoned consultants, analysts, and marketers committed to delivering top-notch, result-driven solutions.

  • Trusted digital marketing specialists 
  • Extensive coverage of digital marketing services
  • Customized strategies for guaranteed success
  • Timely outcomes with transparent communication
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Awards & Certifications -

Redefine Your Online Presence

Experience next-level digital marketing and transformation services to unleash your online potential.

4,200+ Projects Launched projects executed successfully
19+ Years Experience Years Of Experience in this feild
2500+ Satisfied
Customers
Total No. of Satisfied Customers

Unlock Exponential Growth: Digital Marketing for Technology Leaders

From ISVs to As-a-Service providers to startups, digital marketing is a need for every tech company to keep up with the growing competition. It helps in accelerating new business pipelines, creating an identity, and growing ROI.

Why Tech Companies Need Digital Marketing?

Introduction to Digital Marketing

There’s a continuous disruption in technology industry because of new products, companies, and features coming all the time. As a result, technology companies find it difficult to get noticed by their potential customers.

Digital marketing can help tech companies in:

Reaching the Right People

What distinguishes traditional marketing from digital marketing is that while the former helps companies in reaching out to larger audience, it might not target the right people. Digital marketing makes it happen for tech companies.

Building Brand Value

Digital marketing can help in creating a brand name that will be recognized and trusted in the tech market. When you use digital marketing to create content like videos, blogs etc., these help in showing your expertise. Also, your target audience is able to understand how your product is different from that of a competitor. 

Building User Trust

The World Wide Web is a vulnerable place. Therefore, clients are often cautious about who they do business with online. Digital marketing helps you get the trust of the potential customers. You can connect with them over social media, forum, or website to address the concerns and build a rapport.

Do you want to learn more about our Digital marketing services? Are you looking out for experts who can help your tech company leverage digital marketing? Get in touch with our team that specializes in performing digital marketing for IT companies.

Types of Digital Marketing Best Suited for Tech Companies

The tech industry thrives on innovation and staying ahead of the curve. The same goes for your digital marketing strategy. Here’s a breakdown of key components specifically tailored for the tech world:

Search Engine Optimization (SEO)

If a tech company has a website, they need to optimize it for relevant keywords, meta tags etc., that tech buyers are actively searching for. When doing SEO for IT companies, you need to optimize the website for specific terms instead of generic keywords. For instance, instead of optimizing for generic terms, think of keywords like “AI solutions for enterprise”. 

Pay-Per-Click (PPC) Advertising

Tech companies can leverage PPC to target niche publications, industry blogs, and tech forums. Most of your ideal customers will be looking for information at these places. This allows you to laser-focus your ad spend on reaching qualified leads.

Social Media Marketing

Don’t just post about product launches. Engage with developers, influencers, and tech communities on platforms like LinkedIn, GitHub, and Stack Overflow. Share valuable content, participate in discussions, and establish yourself as a thought leader in your tech niche. It always makes sense to hire an expert for doing Social Media Marketing for IT companies because they have a better understanding of the market, trends, and how to reach to the right audience.

Email Marketing

Nurture leads with targeted email campaigns tailored to different buyer personas (e.g., developers, IT decision-makers). Offer informative content like white papers, case studies, or early access to beta programs to keep them engaged and move them down the sales funnel.

Content Marketing

Create high-quality content like blog posts, webinars, or technical tutorials that showcase your expertise and address the challenges your target audience faces. Develop content that educates, solves problems, and positions you as a trusted resource in the tech ecosystem.

Advanced Digital Marketing Strategies in Tech

Technology companies that want to go beyond basic digital marketing can check out these advanced strategies:

Building a Community Around Your Tech Brand

Always remember that your loyal users are the most dependable brand ambassadors. You can use them to build a community. Here’s how:

  • Create memorable user experiences by hosting webinars, user conferences etc. to build a sense of belonging.
  • Reward your users for their participation. You can give them an early access to a beta launch or other benefits.
  • Encourage users to share their experiences and feedback. Having case studies and testimonials on the website can help build trust.

Getting Media Coverage & Industry Recognition

When you get featured in a reputable tech publication, it automatically boosts your brand awareness and credibility. 

  • Publish press releases for any product launch, achievement, or groundbreaking research being done by your tech company
  • Pursue awards and recognition programs for the tech industry. These will add to your brand image and also get media attention.
  • Build relationships with tech journalists to get your articles, interviews published.

Gaining Deeper Insights and Optimizing Campaigns

We know that data is the king in today’s digital age. It can be used to optimize your digital marketing efforts.

  • Move beyond the standard website traffic metrics to look at the deeper data points. You need to analyze user behavior, measure the effectiveness of marketing efforts, and track conversions at different channels.
  • Identify the marketing channels that are getting the most revenue. This can be done through attribution modeling.
  • Use predictive analytics to anticipate the behavior of users so that you can deliver them personalized experience.

Digital Marketing in Tech Industry – Use Cases

A number of leading technology companies have used digital marketing as a tool to expand and grow their revenue.

HubSpot

HubSpot created a vast library of content that included webinars, ebooks, blogs etc. using inbound marketing strategies. It helped them become thought leader in the industry.

Slack

Slack target niche audiences who had specific needs for communication tools with the help of content marketing. They targeted social media campaigns, blogs, and communities to build brand recognition.

Dropbox

Dropbox came up with the idea of a viral referral program under which existing users were given incentives to invite their friends in exchange for additional storage space. This helped them in expanding the user base and increasing user engagement.

If you are a technology company looking for digital marketing services, PixelCrayons will be happy to assist. We have worked with startups to Fortune 500 companies to help them penetrate the market, expand globally and get more business. Here’s one of our success stories where we helped an IT company increase their lead generation by 40%.

Frequently Asked Questions

Curious about how PixelCrayons can enhance your digital presence in the IT industry? Explore our FAQs to discover how our tailored digital marketing solutions, SEO, PPC, and social media expertise, and data security commitment can benefit your business. Contact us if your query hasn’t been answered!

Why should we choose PixelCrayons for our digital marketing services?

PixelCrayons specializes in providing top-notch digital marketing services for IT industry. With expertise in SEO, PPC Services for IT companies, and social media marketing, we ensure targeted lead generation and enhanced online visibility for companies.

How do you ensure data security and confidentiality in your digital marketing services?

At PixelCrayons, we prioritize data security and confidentiality in our digital marketing services for IT industry. We implement robust encryption methods and follow strict protocols to safeguard your sensitive information.

Moreover, we ensure robust data security protocols to safeguard sensitive information, crucial for lead generation for IT companies, ensuring confidentiality and trust throughout the process.

What strategies do you use to optimize digital marketing campaigns for tech products?

Our strategies for optimizing digital marketing campaigns for tech products include comprehensive keyword research, content optimization, targeted PPC campaigns, and social media marketing tailored to IT industry.

Do you offer customized digital marketing solutions tailored to our technical business needs?

Yes, PixelCrayons provides customized digital marketing solutions specifically tailored to the unique needs of technical businesses. Whether it’s SEO for IT companies, PPC Services for IT companies, or social media marketing for IT companies, we tailor our services to meet your specific requirements.

Do you offer conversion rate optimization (CRO) services?

Absolutely. We offer conversion rate optimization (CRO) services as part of our digital marketing services for IT industry. By optimizing your website and marketing materials, we aim to increase conversions and drive measurable results.

Can you manage our social media accounts?

Yes, we offer social media management services tailored to the needs of IT companies. From content creation to engagement strategies, we ensure that your social media presence aligns with your business objectives and resonates with your target audience.

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Experience the Difference!

Experience a 30% boost in website traffic and conversions with our specialized digital marketing solutions.

Client Success Stories

We are pleased to serve our clients and take great pride in delivering quality services that exceed their expectations. Here is what some of them have to say about us: