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Cost guide

What does social media management cost in 2026?

Monthly social media management costs $375–$3,125 per month at the direct rate. The price depends on the platforms, how often each one posts and how many comments and messages need replies. A monthly content calendar, UGC video by the piece and a product shoot by the day are priced separately below. Every figure becomes a written proposal.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Reply within four business hours (typical)

The range

What it costs,
at the direct rate.

Priced as a monthly retainer based on your platforms, how often you post and how many comments and messages you get. If you only want the content, you can buy a calendar or a video on its own.

  • RetainerMonthly management$375–$3,125per month
  • Per unitContent calendar, per month$200–$625per calendar
  • Per unitUGC-style video, per piece$250–$750per video
  • Per unitCreator-sourced UGC video$450–$1,250per video
  • Per unitProduct shoot, per day$750–$3,125per shoot day

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

How many platforms, and how often each posts

Each platform rewards a different kind of post. One image cropped for all of them looks like exactly that. Short video for TikTok, longer posts for LinkedIn and replies on X each take their own hours. A third platform means more posts, not more copies. One account posting weekly is the bottom of the range. Several platforms posting daily is the top.

Biggest factor
02

How many comments and messages need replies

We answer comments and direct messages within an agreed reply time. Every reply is checked to keep your brand safe. A LinkedIn account with a few comments a week is light work. A store with a busy message queue about orders, sizes and returns is a daily job, sized from your volume.

Ongoing work
03

Who is on camera, and who films

Short video is what most platforms reward, and it costs the most to make. A founder filming on a phone with our shot list keeps the price low. If nobody can be on camera, we book a creator through our partner creator panels. Their fee is inside the per-video price, and quoted separately on a monthly plan.

Production
04

Approvals and brand risk

A regulated industry, a product with many claims or a founder who reads every caption all add a review step. Our brand-safety check is inside the fee for every post and reply. If your approvals send posts back after their slot has passed, that adds rework.

Hidden cost
05

Paid social is not in this fee

This fee covers unpaid social: strategy, content, replies and tracking what people say. Paid social sits with the PPC team, on its own row, and the platform bills your ad spend to you. The social team shares what it learns about audiences and creative with the paid team, so you never pay twice for the same thing.

Often forgotten
The options

Which option
suits your business.

Each option below is one way to buy Social media. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

Retainer

Monthly management

$375–$3,125per month
What it is

Your social channels, run every month. A written strategy sets the goal and post types for each platform, and we build a calendar from it. We make content suited to each platform and publish it. We answer comments and messages within an agreed time and track what people say about you and your market. Monthly reports measure the goal the strategy set, not likes.

Who it fits

Businesses whose buyers use social media and who want the channel run properly, not just filled. It doesn't fit a brand that mainly wants paid reach; that starts with PPC. Nor a team that posts and replies itself and only needs the plan. The calendar option covers that.

Included
  • A written strategy naming the goal and formats for each platform, reviewed monthly
  • Content made for each platform: short videos, long LinkedIn posts, X replies, YouTube upkeep
  • Comments and DMs answered to an agreed standard, every reply checked for brand safety
  • Tracking what people say about your brand and your market
  • Monthly reports on the goal in your strategy, not likes
Not included, quoted separately
  • Paid social budget and management (see PPC and paid media)
  • Creator fees
  • Photography, shoots and stock licensing
Turnaround
Monthly, 3-month minimum
Moves the number
Platforms, posting frequency and community size. One LinkedIn account posting weekly is a very different month from a shop on five platforms with a busy DM inbox.
Request this option →
Per unit

Content calendar, per month

$200–$625per calendar

One unit: one month's calendar for up to two platforms: 12 posts briefed, captioned and creative-directed against a written strategy, ready for production or for your own team to publish

What it is

One month's calendar for a small set of platforms. Each post is briefed, captioned and given creative direction, based on a written strategy. Each is checked for brand safety, then handed to your team to make and publish.

Who it fits

Teams that post and reply themselves but want the plan and the words done properly. It doesn't fit a brand with no written strategy yet, because the calendar is built from one. It doesn't include making content, scheduling or replies.

Included
  • How often and when to post on each platform
  • A brief, caption and creative direction for each post
  • Brand-safety review of every caption before handover
  • One revision round on the calendar as a whole
Not included, quoted separately
  • Making the content: video edits, design and photography
  • Publishing and scheduling
  • Community management
Turnaround
5 working days from an approved strategy; recurring calendars land a week before the month starts
Moves the number
Platforms: a third platform needs its own posts, not resized copies, so it is priced as more posts.
Request this option →
Per unit

UGC-style video, per piece

$250–$750per video

One unit: one 15 to 45 second UGC-style short video: scripted, directed remotely on footage you capture, edited and captioned for one platform

What it is

UGC means user-generated content: short, phone-filmed videos led by a real person. In this option, we write the script and shot list for one short video. We direct remotely while you film, then edit and caption it for one platform.

Who it fits

Brands with someone happy to be on camera: a founder, a team member or a customer. It doesn't fit a business with no footage and nobody to film, who needs the option with a creator instead.

Included
  • Script and shot list written for the platform's pace
  • Remote direction during filming, so the footage is usable
  • Edit, captions and sound in one platform's screen size
  • Brand-safety review before delivery
  • One revision round
Not included, quoted separately
  • People on camera (or use the creator option)
  • Stock footage, music and licensing
  • Versions for other platforms
  • Explainer and demo edits (see Video editing)
Turnaround
5 working days from footage received; batches of 8 or more scheduled weekly
Moves the number
Who films it. A founder on a phone with our shot list sits at the bottom. A brief that needs two rounds of filming sits at the top.
Request this option →
Per unit

Creator-sourced UGC video

$450–$1,250per video

One unit: one 15 to 45 second UGC-style video with the on-camera creator booked from our partner creator panels, scripted, directed, edited and captioned for one platform

What it is

The same video, with the creator supplied. We shortlist a creator from partner creator panels against your brief, book them and direct them remotely. You get the video edited and captioned for one platform. The creator's fee for that video is inside the price, with rights to post it on your unpaid channels.

Who it fits

Brands with no creator and a product that can be posted to one. It doesn't fit a business expecting a well-known creator with a big following at the bottom of the range. The creator sets the price and may charge a rights fee of their own.

Included
  • A creator chosen from partner panels to fit your brief
  • Creator fee for one video included
  • Script, shot list and remote direction
  • Edit, captions and sound for one platform
  • Rights to post it on your own channels; rights for paid ads quoted
Not included, quoted separately
  • Rights to use it in paid ads
  • Product shipping to the creator
  • Versions for other platforms
  • Additional creators for the same brief
Turnaround
10 working days from brief; product must reach the creator first
Moves the number
The creator. A small creator with a phone sits at the bottom. A well-known creator with an audience sits at the top and may need a separate rights fee.
Request this option →
Per unit

Product shoot, per day

$750–$3,125per shoot day

One unit: one studio or location shoot day through our partner studio panels, art-directed by us, delivering edited stills and short clips ready for listings and social

What it is

One studio or location shoot day, booked through partner studio panels and art-directed by us from your product list. You get edited photos sized for listings and social, short clips for one platform and a labelled image library. We don't own a studio or a crew; the brief, the direction and the quality standard are ours.

Who it fits

Brands, mostly in India, with a catalogue to photograph and a launch or listings to fill. It doesn't fit a brand far from a partner studio, unless travel is priced as its own line. Models, stylists and sets are quoted separately.

Included
  • Studio or location booked through partner panels
  • Shot list and art direction from your product list
  • Edited, retouched photos in listing and social sizes
  • Short clips cut for one platform
  • A library of the files, with names and usage notes
Not included, quoted separately
  • Models and stylists
  • Props, sets and location fees
  • Travel outside the studio's city
  • Video beyond short clips
Turnaround
Shoot within 2 weeks of brief; assets 7 working days after the shoot
Moves the number
Number of products and set-ups per day. 20 simple products on white is the bottom. Lifestyle sets with models is the top.
Request this option →
Cheaper or dearer

What makes your quote
lower or higher.

The proposal lists platforms, content pieces, replies and any creator or studio costs line by line. So each item below is a line you can see change.

Brings the quote down
  • One or two platforms, each posting weekly
  • A founder or team member happy to be on camera with our shot list
  • Your own product photos and footage already in hand
  • A quiet comment queue, with few messages that need your decision
  • Approvals that send posts back before their slot
Pushes the quote up
  • Several platforms posting daily, with video made for each
  • A busy message queue for an online store, answered every day
  • A creator booked through partner panels for every piece
  • Shoots with models, stylists and lifestyle sets rather than plain product photos
  • A regulated industry with legal review on every caption
What you get

What your fee
pays for.

The fee buys a well-run channel and a monthly report on what it did for your business. We don't promise followers, reach or a viral post, because the platforms decide those. We do promise the strategy, the calendar, the replies and the report.

01

A written strategy for each platform

Who each channel reaches, which post types that audience likes and which business goal it serves. We review it monthly against what worked.

02

Content made for each platform

Short video, longer posts and replies made for each platform. YouTube comments and channel upkeep are inside the same fee.

03

Every reply checked before it goes out

Comments and messages answered within the agreed time and checked for brand safety. Anything only you can decide is passed to you.

04

Tracking what people say about you

What people say about you and your market across channels, read every month and used to shape the calendar.

05

Reports that measure your business goal

We judge posts by your goal, not by likes. A quiet post that sent the right people to a landing page is a win. A widely shared post that sent nobody anywhere is not.

06

Your channels and their data

Accounts, audiences and everything we make stay in your name from the first week. Leaving takes a message, not a rescue.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

Because a post isn't the real unit of work. Behind each one sits a strategy, a calendar slot, a brand-safety check and a queue of replies that fills whether or not you posted. Pricing per post rewards volume and hides the replies. So the fee follows platforms, how often each posts and the reply load, each listed in the proposal.

No. The fee covers unpaid social. The PPC team plans and runs paid social on its own row of the rate card, and the platforms bill the ad spend to you. Both teams work from one brief. What the social team learns about audiences and creative reaches the paid team before any money is spent.

The creator. In the per-piece option, you film and we script, direct, edit and caption. The creator option adds a creator chosen from partner panels against your brief, their fee for that one video, and rights to post it on your unpaid channels. Rights for paid ads, posting the product to the creator and versions for more platforms cost extra.

Yes, as a price per day. The monthly fee covers management only. Photography, shoots, creator fees and stock licences sit outside it, so nothing is hidden in a monthly figure. We book shoot days through partner studios and art-direct them. Models, stylists, props and travel are quoted as their own lines.

Yes, and teams with their own social staff often do. The calendar option gives you the plan, captions and creative direction for a month, checked for brand safety. It doesn't cover making content, scheduling, replies or tracking what people say. A calendar needs a written strategy behind it, so the first month usually starts with that.

Yes, and buyers often forget it. Answering comments and messages within an agreed time, with every reply checked, is daily work. It grows with your message volume, not with how often you post. The proposal states the reply load the fee assumes, so a busier queue shows as a line, not a surprise.

Related

Other cost guides
and the service page.

How much does PPC management cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does content marketing cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does email marketing cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does SEO cost in 2026?Cost guide: the options, what changes the price and what the fee buys.About Social mediaThe service page: what the work is, how it runs and the proof behind it.Social media on the rate cardThe same ranges beside every other service, in one card.

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