Most ad accounts leak: junk search terms, remarketing that bids on people who would have bought anyway. We run Google Ads, Meta Ads and remarketing tracking-first, test creative weekly, and move budget monthly to what is earning.
PixelCrayons is a PPC company whose PPC service manages Google Ads, Meta Ads and remarketing against revenue, not impressions. Tracking comes first: server-side, consent-aware measurement verified before any budget scales. Then a monthly cycle of waste elimination, weekly creative testing and budget rebalanced toward the campaigns that earn. Landing pages and CRO are handled by the same team, so the click and the conversion are one job. Direct for brands; white-label for agencies.
Measurement is set up and verified against real orders before any budget scales. Server-side means conversions are recorded by your site, not by a browser that may block them; consent-aware means it respects what each visitor agreed to. Optimising on broken conversion data is waste with a dashboard. If your tracking can't be trusted, fixing it is the first deliverable, not a footnote.
First, always
02
Google Ads, run to profit
Search, Shopping and Performance Max (Google's automated campaign type, which reports in aggregates) structured so spend follows margin. Search-term hygiene and negative lists are worked weekly rather than remembered quarterly. Deep enough to be its own discipline, which is why Google Ads has a dedicated programme of its own here.
Weekly hygiene
03
Meta Ads & remarketing
Prospecting and retargeting on Facebook and Instagram with new creative angles tested every week. Winners get scaled and losers get killed without sentiment, and frequency is capped so your remarketing persuades rather than stalks. Also available as a dedicated Meta Ads programme.
Weekly tests
04
Landing pages & the CRO tie-in
The click is half the job. Landing pages are built, matched to the ad's promise and tested by the same team that runs your conversion optimisation. Ad spend is never poured onto a page that leaks, and what page tests teach feeds straight back into the ads.
Per campaign
05
The monthly rebalance
Every month, the numbers decide: wasted spend cut, earning campaigns fed, experiments given real budgets and fixed deadlines. Reported weekly against revenue in language a CFO could audit: the same system our marketing hub runs across every channel.
Monthly
30
First 30 days
Leaks to traction, tracking first.
01
Days 1 to 2
Account & tracking audit
A website review of your ad accounts and measurement: where spend leaks, whether conversions can be trusted, and what the auction data says about the opportunity, baselined before we touch anything.
02
Week 1
Media plan, priced
A rebuilt account structure, a measurement plan and agreed targets, itemised and priced. You approve what changes and what it costs before a single setting moves. Media spend is not in that price: Google and Meta bill it to you directly, and it is never part of our fee.
03
Weeks 2 to 4
Waste out, tracking live
The leaks cut, server-side measurement live and verified, and the first creative tests launched. The account earns its budget back before we ever argue for more of it.
04
Month 2+
The rebalance cycle
The monthly rhythm begins: cut what wastes, scale what earns, test what might, reported weekly against revenue, with every budget shift argued from the numbers.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.
The store was replatformed first, with zero data loss. Then paid and search ran on one roadmap instead of two competing budgets: ads covering the terms organic hadn't won yet, pulling back where it had, query data feeding both ways. Revenue up 340% across the seven-month engagement, with every shift in spend argued from the numbers. Paid was one of three levers; the full case says which did what.
Paid works hardest planned next to SEO, so ads cover the terms organic hasn't won yet. Each platform has its own page: Google Ads, Meta Ads and Amazon Ads. Online stores get their own plan across all of them: eCommerce PPC. Start with the one where your demand already lives.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
Can you guarantee first-page rankings?
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
There's no universal number, and any agency quoting one before seeing your account is guessing. The sequence: audit what you spend now and find out whether it's working. Margins, sales cycle and market decide what a sensible budget looks like, and broken tracking makes every budget wrong. We would rather shrink a wasteful budget in month one than scale it; spend earns increases by performing, not by being an agency's billing base. The audit gives you that answer for your own account, free, before any retainer exists.
No, and no honest agency does, because auctions, competitors, seasonality and demand all sit outside anyone's control. Promising a specific return before seeing your data would be a sales tactic, not a forecast. What we commit to contractually is the work: tracking verified, waste cut, structures rebuilt, creative tested weekly, budget rebalanced monthly and everything reported against revenue. Judge us on whether the numbers move and on whether the report shows its working. That record is why agencies keep reselling this service under their own brands.
A named specialist per platform, coordinated by one strategist: Google Ads (Search, Shopping, Performance Max) and Meta Ads each run as their own discipline, with remarketing across both. Around them: tracking set up and verified server-side, landing pages built and tested with our conversion optimisation (CRO) team, weekly creative testing, monthly budget rebalancing and a weekly revenue-tied review in Prism. Two invoices, not one: our management fee, and your media spend, which Google and Meta bill to you directly and which is never part of the fee. Ad accounts are created in your name and stay yours: leaving should cost you a decision, not your data.
It depends on where your demand already lives, and the audit answers it with data rather than preference. As a rule of thumb: if people already search for what you sell, search captures existing intent and usually earns its keep first. If you're building demand for something new, visual or impulse-led, Meta's creative-led prospecting creates intent that search alone can't. Many accounts end up needing both, with remarketing bridging them, but budgets should earn that expansion, not assume it.
Yes, and it matters more than most ad settings. Sending well-targeted traffic to a slow or unconvincing page is the most expensive mistake in paid media, and it never shows up inside the ad platform's own reporting. Landing pages are designed, built and tested by the same team that runs our conversion optimisation service, so the ad's promise and the page's argument stay matched, and every page test feeds what we learn back into ad copy and audiences.
Yes, paid media ships under partner agencies' brands like every other service here: your reporting templates, your client calls, our specialists. Client ad accounts stay in the client's name throughout, so nothing is held hostage. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies.
Ask whose name the ad accounts are in, and whether tracking is verified before any budget scales. Ask whether media spend is billed to you directly or passed through the fee. Ask how often search terms are reviewed and budget rebalanced. Our answers: your name, always; tracking first; Google and Meta bill you directly; weekly hygiene and a monthly rebalance.
A free account review: tracking, structure, search terms and creative, with the fix list ranked by wasted spend. Keep it whether or not we ever work together.
