The 7 Best Social Media Optimization Tools in 2021

Beyond food and basic amenities, social media is one of the things used by almost the entire world. However, as per Smart insights, social media is used by 57% of the world’s population. It has also become the most crucial platform for businesses to attract potent clients, maintain a good reputation, and keep an ever-growing fan base.

While many businesses offer customers loyalty programs to encourage repeat purchases, most fail because they get poorly executed, or customers don’t take advantage of them to earn their rewards quickly enough. 

Successful businesses employ social networking tools to keep in touch with customers and engage them when it matters most — while serving up their competitors’ ads at points when customer attention is minimal or hard to capture at all.

It is also essential to reach the right audience from the right social media platform. For example, if your target audience is entrepreneurs and businessmen, LinkedIn and Twitter are best, while Instagram, Facebook, and Youtube are your portals if you deal in fashion. 

Do you know the most popular social networks in 2021?

Here’s an infographic; please have a look:

Most Popular Social Networks 2021

Source: Statista

If you’re hoping to improve your social media presence in 2021, you’ll need to choose the proper social media optimization tools to do so. 

It might appear like there are too many choices when deciding on the software you’ll use for this purpose, but narrowing your selection down can be easy if you keep these factors in mind when making your decision.

7 Best Social Media Optimization Tools in 2021

1) Talkwalker


Image by: Talkwalker

Talkwalker is one of my favorite tools for social media monitoring. It provides insight into who is talking about your brand, what they are saying, how popular your hashtag campaigns are, and your content’s influence on Twitter. 

All of that information helps you answer some pretty complex questions about what’s working, what isn’t working, and where you should be putting more of your time and energy into social media. 

Talkwalker isn’t just an excellent tool for discovering influencers – it also allows you to follow specific topics and hashtags within Twitter – so it can help uncover industry trends as well. Though it may not have all of Twitter’s functionality baked in yet, if you want to dig deep into conversations happening online, then Talkwalker is a solid place to start.

2) Iconosquare

Iconosquare - Social Media Optimization Tools

Image by: Iconosquare

Iconosquare is a social media tool that provides your business with more than just insights. It allows you to track and evaluate all aspects of your social media marketing, from growth and reach to engagement and success stories.

By monitoring these performance factors, you’ll be able to determine what’s working and what isn’t in real-time. By then, you can adapt your strategies accordingly and push forward with more effective plans for successful optimization. 

More importantly, however, it features automatic post scheduling for Instagram. Schedule posts without ever lifting a finger! It saves hours of valuable time every week, allowing you to focus on other areas of your business.

It lets you know which photos drive more interaction (likes or comments) than others. This information can be precious to business owners that want to take their social media strategy to the next level. 

The most expensive plan costs $29 per month; less costly plans are available for businesses with smaller budgets. Statigram offers a 14-day free trial, so you can decide if it’s right for you before committing.

3) Google Analytics

Google Analytics

Image by: Google Analytics

Google Analytics is a complimentary web analytics service offered by the tech giant Google that tracks and reports website traffic. It is among the most powerful tools you can use for the following:

  • To increase your social media presence,
  • Gain valuable insights into who your visitors are, 
  • What they are doing on your site, 
  • Craft new strategies for increasing site traffic, leads, and sales. 

One of its most valuable features is ‘conversion tracking,’ which allows you to see if someone clicking on an ad on Twitter visits your site after they click. You can also use it to test new landing pages that have been converting well, so see if there’s any way to improve them by testing small changes. 

Google Analytics will significantly increase how effective your Facebook ads are because you’ll know what to target and how much traffic each piece of content receives.

Noticeably, Google says that its Analytics tool is used by 85.9% of all the websites (includes those whose traffic analysis tool is known).

4) Buzzsumo 


Image by: Buzzsumo

Buzzsumo helps you find out what’s hot and trending across social media. Perfect for writers or anyone trying to gauge what content is best-performing online, Buzzsumo has an option for paid users who want premium features such as alerts and access to detailed information. For those on a budget, however, there’s a free version that will serve most needs. 

Buzzsumo allows you to search by keyword and platform (Facebook, Twitter, Pinterest, etc.) and uses bright colors to help you navigate through your results quickly. You can even track individual domains if you only want information about specific topics. 

Buzzsumo offers both desktop and mobile platforms, so it’s easy to stay up-to-date with your content marketing no matter where you are on the globe. Just make sure not to get too much data overload—it’s tempting but easy to overuse! 

Ultimately, Buzzsumo can be a great tool if used appropriately—not as a replacement for research, but rather as a way of checking yourself before posting something that isn’t generating significant traffic or engagement numbers.

5) Facebook Audience Insights

Facebook Audience Insights - Social Media Optimization Tools

Image by: Facebook Audience Insights

This tool can help you to identify people who match your ideal customer profile and, as a result, should be a target for your content marketing campaigns. While Facebook Audience Insights is only available to businesses with a Business Manager account, it helps you reach & attract users who are more likely to become customers. 

To do so, Facebook Audience Insights will send you a report that displays an audience’s gender breakdown, age range, and education level. This information helps determine which channels you’ll use for advertising and how targeted your ads will be. 

For example, if you sell wedding gowns but noticed most of your engagement comes from men aged 20-24 (who aren’t getting married), then you might want to rethink how much time or money you invest in Instagram or Pinterest. 

Fortunately, Facebook Audience Insights allows marketers to drill down even further by geography, device type, and interest category (including leisure activities). You can also hire SMO experts to ease your work & enhance the reach of your campaigns.

Other highlights include:

  • This feature shows all posts shared on social media by anyone who has mentioned your company name over a given period. 
  • You can use Mention’s crawler to discover influential bloggers about whom you might not have known otherwise. 
  • After adding these folks as connections on LinkedIn—the platform offers automatic suggestions.
  • You’ll be able to begin connecting with these influencers directly through its platform.

6) Twitter Analytics

Twitter Analytics

Image by: Twitter Analytics

With Twitter Analytics, you can measure your impact on Twitter in various ways, from engagement rate to unique visitors. The tool can help track retweets, favorites, and follows. You also get access to a real-time analytics platform that allows you to see how far your tweets travel and whom they reach. 

It shows statistics for each tweet in a time range of 24 hours, 7 days, or 30 days, depending on your preference. The analytics program includes graphs that let you view multiple data points with one click and easily explore areas that might need improvement or notice trends.

In addition, it offers two main functions: personalized timeline insights and company page insights. To get started with personalizing your feed, log into your account. Once there, select Analytics at the top right side of your dashboard screen.

On personal timelines, you can sort by impressions, clicks, or likes to gauge performance according to three metrics: 

  • Reach- the number of people who could potentially see something.
  • Frequency- how often something is shared.
  • Amplification- how effectively content gets spread. 

From here, you can search any topic relevant to your brand’s mission—for example, surfing or reading—and then scroll through impression-based highlights based on those terms.

7) Fanpage Karma (Facebook Page Analyzer Tool)

Fanpage Karma - Social Media Optimization Tools

Image by: Fanpage Karma

If you use Facebook for your business, or even just as a fan of particular brands or celebrities, then you need to give Fanpage Karma a try. It’s one of my favorite tools for analyzing and tracking everything from reach to engagement on your pages.

For example, imagine you wanted to see how many fans engaged with your recent posts about their brand or product. In such a case, all you would have to do is enter that info, and Fanpage Karma will generate a report showing stats like impressions, reach, talking about activity, and more.

Wrapping Up

That was all about the best tools for handling your social media presence. Based on your business needs and target audience, you can use any of them. 

Additionally, you can choose the services of social media optimization experts to enhance your presence in the digital world. After all, experts have the first-hand experience in the market needs and trends.

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