Conversion rate optimization is all about getting your prospective users to take the next step in the purchase funnel by having them download your app or complete an action that makes them more likely to use it regularly.
The right tips to improve app conversion rate is one of the most critical aspects of the software business, and they’re something that app owners should be thinking about constantly. To have excellent conversion rates, you have to understand:
- Users’ needs,
- The user wants, and
- How to get clients from visiting your app store page to using your app regularly.
Converting customers isn’t easy, and improving app conversion rates isn’t always straightforward. Changes in trends mean new opportunities and challenges, which means that you should constantly evolve your conversion strategy.
That’s why we put together this list of the top 15 tips for improving app conversion rates in 2022, so you can make sure that you stay ahead of the competition and generate more sales from your existing customer base.
Dive into our top-notch tips for boosting app conversions.
Table of Contents
Top 15 Tips To Improve Your App Conversion Rate
1) Focus on The Top Activities of the App
If a user struggles to accomplish their top tasks in your app, that’s a big problem. As a general rule of thumb, you want to ensure that users can achieve their main functions with three or fewer taps from launch. It might sound like a lot, but think about it—how many times have you had to look through 15 apps before finding one that could do what you needed?
The chances are high that the answer is too many times to count. With so many apps competing for our attention, it’s critical to focus on your app’s ability to accomplish a user’s top tasks quickly and efficiently.
Instead of focusing on all of your app’s features, which can be overwhelming for users, focus on your app’s core features—the ones you know will get used frequently.
Tips to focus on the top tasks of the app –
- Start with a Minimum Viable Product (MVP) that only includes your app’s core features, and then gradually add new features.
- Use analytics to determine which features your users use most frequently, and focus on those first when adding new features to your app.
- Make sure you have a clear understanding of what makes each feature so valuable to users. You can communicate these benefits in your marketing efforts (and throughout your app).
2) Create Fluid UX Flows
Users want to know if your app works efficiently. Make sure that flows from one function to another are logical and well-connected. Better yet, allow users to customize their experience so they don’t have to go back and forth unnecessarily.
Rather than cram too many features into one app, create a suite of apps that cohesively work together, so users don’t feel overwhelmed by too many functions.
3) Ensure it’s Easy to Find App’s Main Functions
Many mobile apps bury their main functionality and force users to shift through menus to find it. Don’t do that. Users want instant gratification, not a treasure hunt.
You should immediately provide users with access to your most popular functions and make it easy to access secondary features or options later on.
Here are some tips on how to do it:
- Place your app’s most popular functions at or near the top of your menu so that users can find them easily.
- Use extensive and bold icons to help users recognize and identify those functions quickly, even if they haven’t used your app before.
You can easily hire dedicated android app developers in India with prior experience in ensuring a smooth UX that allows users to access the core functionalities in no time.
4) Display Screenshots of Your App on App Stores
Providing app screenshots over the app store builds credibility and trust with your users. Take screenshots of your app on different app stores, for example, the Google play store. It will also help you attract more users by showing that your app is available in various countries and languages.
Your users might not understand your language or be interested in downloading an app from a country they don’t live in. Thus, by showing them that your app is available globally, they might be more likely to download it. You can also use tools like Screenshot Builder to automatically create these images for you.
5) Create a Captivating First Impression of the AI
It’s always been true that first impressions are critical. These days, they’re even more critical. With users having so many options at their fingertips, there’s a lot of competition.
So how do you make sure your app is one that users download and want to use! Here are a few tips for ensuring a great first impression:
- Use captivating animations and designs to make your app stand out from other apps in its category.
- Before users even begin to download, they should know what your app is for and how it will benefit them.
- If you’re targeting a niche audience, clarify that in your description, so people who don’t fit that mold won’t waste their time with an app they won’t use or enjoy.
- When offering a free app, explain what users can expect for free and what they will need to pay for if they want to get more out of it.
- If you’re offering a paid app, let people know how much it costs.
- Provide a link to your website, so users can learn more about you and get answers to any questions they might have before downloading.
6) Use Video Tutorials and How-to Guides
People want to know how to use your app, so give them some guidance with short and easy-to-follow videos. If there are handy features, you could even make videos specifically about those aspects. These videos can be hosted directly on your app store page or a separate YouTube channel if you have one set up.
Note: As per Statista, learning videos & tutorials are popular in diverse age groups and account for the following:
- 50% for the age group of 16 to 24 years old and
- 47% for 25 to 34 years old.
So, ignoring tutorial videos is not a good idea, mainly if you deal in complex categories like bitcoins trade, cryptocurrency exchanges, or any other niche where you have to explain things to your users.
You can see that video marketing has started playing an important role in online business. If you want to make your app popular and get more downloads, you need to use video marketing.
7) Simplify Registration Screens as Much as Possible
Simplifying registration screens is something that a reputable app development company does for the project’s success. If you want to improve the app conversion rate for your apps, try simplifying your sign-up/sign-in screens as much as possible.
For example, when you’re on Facebook or Twitter, you can quickly sign up without filling out much information. They know that most people don’t want to go through many steps to create an account.
8) Keep Things Simple with Wireframes
One of the most common reasons people abandon a mobile app is if it’s confusing. Users don’t have time to learn complex interfaces—give them exactly what they need in a way that makes sense. You know you’re on track if you can communicate your product quickly and effectively through wireframes.
As companies invest more in their online presence, ensure your UX is ready for these investments by keeping things clean and straightforward with wireframes. Sketch Wireframe Do Balsamiq and Justinmind Fluid UI OmniGraffle are the top wireframing tools you can use.
9) Target the Right App Store
There are over 8.9 million apps in app stores worldwide, says Forbes. It means that you have a lot of competition when it comes to reaching users and that there are millions of potential customers out there.
It all depends on how much marketing you want to do and how dedicated you are. For example, the more sales-driven your product or service is, the more people you’ll need to move it—meaning you’ll likely do better with big app stores like Google Play or iTunes than smaller ones.
For example, Google PlayStore holds a high conversion rate in the following sector,
On the other hand, iOS holds a significantly higher conversion rate under the following industry verticals,
Overall, it may significantly impact your business profitability. So, it’s necessary to identify the audience’s preference over the preferred app market while launching your app. Otherwise, you may have to bear high marketing costs if you are not targeting the correct app store.
Elevate your app's user experience with our expert tips.
10) Avoid Repetitive Notifications
We’ve seen statistics that show apps that send repetitive notifications to users lose up to 60% of their app users within seven days of launch. Try focusing on one vital action you want your users to take when using your app, and don’t bombard them with too many different messages.
This way, you won’t confuse your audience and keep them focused on getting things done. Here are a few tips on how to be creative with notifications.
- Try using in-app notifications, which appear within the app instead of a pop-up or banner on users’ screens. They are much more subtle and will not disrupt what users are doing in your app. You can do it by sending push-notifications through third-party services like Urban Airship or Parse.
- The key is to send relevant information to users when they need it. You should use analytics tools like Google Analytics and Localytics to see what information people are looking for in your app and when they want it. You can schedule notifications that provide information when users wish to them most (i.e., right after completing a purchase).
- Try sending push notifications to users on their birthday or when they’ve been inactive for a while, reminding them that you’re there and ready to help them out. It is a great way to get users back into your app and engaged with your brand again!
- Another way to be creative with notifications is by using images instead of text in your messages, as it can increase click-through rates by up to 23%.
11) Optimize Your Traffic Sources
If you’re getting traffic to your app, you want it to be high quality and interested in what you offer. It may take some time, but finding conversion channels will give you a much better ROI (return on investment) over time.
If users are coming in from email campaigns or affiliate links—and they aren’t interested in your offer— it might be worth spending some money on advertising elsewhere. Just remember: If you make them feel like they’ve been tricked into something they don’t want, they won’t be happy.
Leverage App Store Optimization, too. You can’t control where your app appears in search results—but you can optimize it to appear as high as possible. That means having a great title and description that includes keywords users are likely to search for.
Make sure your icon is eye-catching and that you have good screenshots that explain what your app does. And don’t forget about user reviews! Positive reviews will help drive more downloads of your app. In addition to all of these things, ensure you always have incentives for users to improve app conversion rate effectively.
12) Gain and Showcase Good Ratings via Amazing App Performance
A happy user experience can mean many things. If you want to improve app conversion rate in stores, it starts with excellent performance. You’ll gain more visibility and organic downloads if your app is rated highly.
For example, an app might be delightfully easy to use or include features that make customers excited to see what’s next. Whatever feature improves your user engagement, choose it and promote it on every channel you have at your disposal.
Some of the top aspects of high app performance include:
Speed: Every second counts and your app’s load time is crucial for its user experience. The faster your app loads, the more likely it is that users will stick around and use it—and give you a good rating! No one wants to wait around for an app to load when they could be doing something else at that time, like browsing Facebook or Instagram.
Usability: As we all know, usability goes hand-in-hand with a user experience designed to be intuitive and straightforward. After all, if an app is hard to use or confusing in any way, users will get frustrated—and leave.
Friendly Design: Apps designed to be intuitive and straightforward will always win out over apps that are hard to use or confusing in any way. To improve app conversion rate the user interface (UI) should help users accomplish their goals quickly and efficiently while avoiding any potential frustrations.
13) Expand into More Platforms, Devices, and Countries
The cross-platform promotion has always been important in mobile, but it will become even more critical in 2022. Scaling to support multiple devices and platforms is no longer just a competitive advantage; if you don’t have a mobile-first strategy, you might not have one.
As long as they are part of a cohesive strategy, developing apps for other platforms (like wearables) or deploying your app on international markets can significantly boost revenue.
14) Offer Benefits for Sharing Content on Social Media
One of your app’s conversion goals should be to drive app downloads, and studies show that incentivizing users to share on social media is a great way. Making sharing super-easy with social media buttons or even offering unique benefits when they share content on social will help you increase new installs.
For example, Take a look at Dropbox’s referral program: When you invite friends to install Dropbox using your unique link, each friend gets more storage space, and so do you!
15) Don’t Neglect Localization
It’s important to realize that your app will have a very different audience in different parts of the world. You should optimize your app for each location and language you target. The most important thing is to offer a customized experience for local users.
Users from each region have their language, culture, preferences, and expectations, which should be considered when creating any marketing strategy for an app. A U.S based design template featuring locals will automatically fail in Russia or China, where users are more accustomed to different styles of content and interaction.
The best way to avoid failure is to create a separate version of your product designed specifically for local markets. It means taking care of translation, graphics creation (if needed), cultural adaptation, and promotion within specific channels. It’s not as hard as it sounds – you can find plenty of professionals who specialize in such tasks on Upwork or Freelancer, among other platforms.
If you have an app, it is essential to invest in app store optimization and make sure that people can find your app easily. You need to ensure that you have a good Android and iOS design. It’s also essential to make sure that you place an excellent ad for your app on top-notch websites and social media sites.
You can easily improve the app conversion rate if you consider all of these things. Additionally, it is essential to ensure that your app is updated with new features and functionalities from time to time. If you fail to do so, people will not be interested in downloading your app anymore, and hence your app’s conversion rate will go down drastically.
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Question: What is a good conversion rate for an app?
Answer: A good conversion rate for an app is usually defined as one that falls somewhere between 1.8% and 2.5%. That’s a good benchmark to set your goals against, but ultimately it depends on your app and how successful you want it to be.
Question: What is the average app store conversion rate?
Answer: Across the United States, conversion rates (the number of users who download an app and then make an in-app purchase) were 30.3%. On average, across the United States, conversion rates were 33% on the Google Play Store.
Question: What is a good conversion rate percentage?
Answer: A good conversion rate is from 2-5% in this context. Even a jump of half a percent can be substantial.