Landing Page is no Home Page, Always

Why the creation of a landing page needs to be so thoughtful? Why can not you design a landing page like any other web page? And does smart designing of the landing page really increases the odds of a goal conversion?

Let’s start answering in the reverse order. Yes, a well designed and wisely knitted landing page can increase the odds of your goal conversion, then your goals can be sign-up for subscribing newsletter, free sign-up for your trial product, filling up your feed back form, etc.Reply to the middle question; a landing page ge is unlike any other page of a website because it must be contented with all the necessary things which a visitor may require. Ex: If your website is related to some service then a perfect landing page should have a small contact form, contact number/mail ID or physical address, some certifications or awards earned by the company, reasons why one should hire, some bullets differentiating you from other service providers and you can also show your past work in your case studies.

The benefit of making all the necessary things available at one place is the visitor feels comfortable as he does not have to follow all the links. Generally home page of the website is seen as landing page because all the links scattered outside the website points at the home page only. Ex: – the anchor text of the links, text link, banner link, link in article or blog, link in a classified ad, link in comment, etc. By definition, a Landing Page is a page to which a link/banner outside the website directs. This is the reason why most of the websites have now started to provide all the necessary information on home page only, including the direct links to the respective pages.

Companies’ design separate landing pages too, different from the homepage or any other page of their website, when they run some marketing/sales campaign. While designing a landing page a designer has to consider many things, right from the color, creativity, correct interpretation of the design, proper call-to-action at right places, theme of the landing page, no broken links, etc. The content written on the landing page also plays a pivotal role in turning the heads of visitors in your favor. If a visitor gets to read what he is actually searching for then it becomes surer that he will pay attention to your efforts.

Key to Design a Productive Landing Page

Empathize: – Don’t keep yourself restricted as a designer only. It is good to think about producing something unique and creative but it should be easily interpreted by the users too, otherwise the effort will be a waste. Keep yourself in the position of a random visitor and think will he able to understand your message with right intention? This exercise can also help you to put correct call-to-action buttons at right place. You can clearly foresee what and where a visitor may likely require.

By providing the right thing at right place you are not only helping your visitors but also yourself. One would like to visit the place often where he will get his solutions at less numbers of clicks and you are just doing that. Hence you will definitely win your customer.

Who to Approach?

Designing demands skill, knowledge and expertise. You may get a freelancer to design your project, not particularly a Landing Page as we are talking about it only. But a proper well reputed web designing company has also been a better option, as trust comes with it and you do not have to worry about the quality and timely completion of your project.

So next time when you think of getting a or Landing Page or a website design for your self or for somebody known, you can easily think of its importance and can discuss it better before executing the campaign.

* Please write into us via comment if you see anything left out. It will be welcomed.

3 thoughts on “Landing Page is no Home Page, Always

  1. Aw, this was a really good post. Spending some time and actual effort to produce a really good article… but what can I say… I put things off a whole lot and never manage to get nearly anything done.

  2. Good stuff. In addition to the copy, design and properly placed call-to action, landing pages should be developed in a way that makes it easy to modify so the user can test multiple versions. These pages are supposed to convert, so while a properly designed Web site can be modified over time, testing multiple versions of a landing page for A/B testing is important to a successful marketing campaign.

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