40% Increase in Clicks for a Law Firm

A well-established law firm increased consultations and optimized online visibility with our PPC campaign.

Project Type

In the competitive legal services industry, our client, a prominent law firm, faced challenges in attracting clients and enhancing online visibility. Operating in both the USA and India, their aim was to increase client consultations while managing the cost per consultation efficiently. Our team focused on a PPC strategy that targeted relevant legal keywords, utilized ad extensions, and maintained ongoing campaign optimization.

Key Challenges

  • The primary objective was to increase the number of clients seeking their legal expertise.
  • Improving their online presence to reach a broader audience was essential.
  • Attracting more qualified leads without significantly increasing the cost per consultation.

Proposition & Solution

  • The campaign centered around keywords pertinent to the firm's areas of expertise, ensuring visibility among those seeking specific legal services.
  • Ad extensions provided essential contact information and showcased the firm’s diverse service offerings, making it easier for potential clients to reach out.
  • The campaign was continuously monitored and optimized to maintain effectiveness and efficiency.

Our Development Process

  • The Discovery Phase- We began with an in-depth analysis of the firm's market position and client acquisition challenges.
  • The Execution Phase- Implemented a PPC campaign centered on relevant legal keywords and effective use of ad extensions.
  • Sprint Base Project Delivery-Regularly reviewed and adjusted the campaign in response to performance metrics.
  • The Deployment Phase- Launched the campaign, ensuring continuous monitoring and optimization for maximum effectiveness.

Results & Benefits

The PPC campaign for the law firm yielded impressive outcomes, demonstrating the power of targeted digital marketing in the legal sector. The firm significantly boosted client engagement with a 40% increase in clicks leading to consultations and a 20% rise in conversion rates. Additionally, maintaining a top-3 ad position ensured high visibility. These results underscore how a strategic PPC approach can effectively increase client consultations and enhance a law firm's online presence in a competitive marketplace.

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