
B2B SaaS: from invisible to answer-engine cited.
Topical authority plus answer-engine optimisation (AEO): structured data, answer-first content, entity cleanup. Organic up 127% in five months, with citations in AI Overviews for money queries.
Brand buying an SEO programme or agency handing us a build, the steps don't change. See the work, take a free website review if you want one, get a written proposal, then NDA, kickoff and delivery, reported weekly.
Reply within four business hours (typical) · NDA before we see anything
Working with PixelCrayons follows one sequence: enquiry, a written proposal, NDA, kickoff, then delivery. Every engagement gets a named lead, a weekly review in Prism tied to revenue rather than vanity metrics, and review and testing gates before anything reaches you. Start as small as you like: most people begin with the free website review, and for agency partners, confidentiality and client-protection terms are agreed before work begins.
One contact form, one routing question: a free website review, a proposal for scoped work, or the agency partner bench. Your enquiry lands with the right senior person, not a sales queue, and no discovery-call gauntlet before you get anything useful. The usual alternative is weeks of intro calls while the problem keeps costing you.
Once we have a complete brief, we confirm the date you will receive your itemised proposal: deliverables line by line, the seniority mix, milestone dates and one price for the scope. It's yours to keep, and to challenge, whether or not we proceed.
The NDA is signed before we see anything sensitive: code, accounts, strategy. Then kickoff: a named strategist or tech lead takes ownership, the team is introduced, and we join your tools rather than dragging you into ours.
Working output: a design, an audit with fixes shipped, deployed code. The weekly review in Prism starts, tied to the metrics we agreed upfront.
A strategist or tech lead whose name you know answers for the work. On calls, in reports, when something breaks: not an account-manager relay between you and an anonymous delivery floor.
Every week, in your Prism workspace, in writing: what shipped, what moved, what's next. Connected to sessions, pipeline or revenue rather than vanity metrics. Agency partners get the same write-up in their own templates, under their own brand.
The proposal names the figures the engagement will be judged against. The first weeks establish the baseline. If a number can't be measured, we say so upfront instead of inventing a dashboard for it.
Nothing reaches you unreviewed: code is peer-reviewed and tested, content is edited, designs are critiqued, inside the team, before handover. Catching rework upstream is cheaper for both of us.
Slack, Teams, Jira, Asana, Trello, ClickUp, Basecamp: the team joins your workspace and follows your process. There is no proprietary portal you have to log into to find out what's happening.
If something is slipping, you hear it from us first, with a plan attached. And if an engagement genuinely isn't working, we say so and wind it down cleanly. Full handover of code, designs, accounts and documentation follows, rather than riding out a retainer that's stopped earning its invoice.
Each step is worth having on its own. Plenty of people stop at the first or second: the point is that every rung earns the next, not that you must climb.
The contact form asks one routing question: website review, proposal or partner bench, so your enquiry lands with the right senior person on day one. Whichever you pick, we typically respond within four business hours.

Topical authority plus answer-engine optimisation (AEO): structured data, answer-first content, entity cleanup. Organic up 127% in five months, with citations in AI Overviews for money queries.
The sequence, the reporting and the guarantees above hold across everything we sell: pick a discipline or an engagement shape.
Brands buy outcomes directly; agencies put us behind their own brand. Same senior people, same cadence, same reporting: a different name on the report.
From a standing start: once we have a complete brief, we confirm the date you will receive your written proposal. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. Agencies already on the partner bench have the rate card and NDA done before a brief exists. What we won't do is start before the NDA. That ordering protects you, not us.
No. A URL and a sentence about what's bothering you is enough for the website review. A rough goal is enough to start scoping: turning vague intent into an itemised plan is part of the job, not a prerequisite for it. The proposal you get back effectively becomes the brief: deliverables, team, timeline and price, all challengeable line by line.
Yours, for the day to day. The team joins your Slack or Teams, your Jira, Asana, Trello, ClickUp or Basecamp, and follows your process, including your reporting templates if you're an agency. Requests, approvals and the weekly review live in your Prism workspace, which you get a login to on day one, so there is one record of what was asked, decided and shipped.
A written weekly summary in your Prism workspace: what shipped, what moved, what's next, against the metrics named in the proposal, plus a monthly deep-dive connecting the work to sessions, pipeline or revenue. If a number went the wrong way, it's in the report with a reason and a plan, not smoothed out of it.
You'll hear it from us before you have to raise it: flagging problems early is in the reporting cadence on purpose. First we fix: a written plan with dates. If the engagement genuinely can't deliver what it promised, we say so and wind down under the notice terms you agreed at the start. Everything is handed over cleanly: code, designs, accounts, documentation. No dead retainer months, and no hostage-taking on the way out.
Yes: a large share of engagements run exactly that way. Our specialists work inside your standups, sharing your tracker with your developers or marketers. Kickoff defines who owns what so nothing falls between the teams. Documentation is kept shared from day one, so the knowledge stays with you rather than leaving when the engagement ends.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
Reply within four business hours (typical) · No retainer required · NDA standard
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