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Shopify

Shopify builds that
outgrow their templates.

Shopify development by engineers who write Liquid every week: custom themes, apps and Plus builds, 2,500+ projects across 30+ countries. Launching, replatforming or pushing a theme past its limits, your first working deliverable lands within 14 days of the NDA.

2,500+ projects shipped since 2004 · First deliverable in 14 days

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons builds custom Shopify themes, apps, Plus stores and migrations to Shopify. A senior Shopify pod ships your first working deliverable within 14 days of NDA: theme builds without template bloat, app integrations that keep data in sync, and replatforming with zero data loss. 2,500+ projects delivered since 2004; you own every line of custom code. Direct for brands, white-label for agencies.

Fit check

Is Shopify
right for you?

Right for you if
  • You're a D2C brand that wants a managed platform, without hosting, security or PCI to run yourself
  • You want a small team to run a serious store
  • You're already on Shopify Plus and want to use it properly: checkout extensibility, B2B pricing, automation
Not the right fit if
  • Your catalogue is heavy B2B with complex, negotiated pricing (Magento often fits better)
  • You're content-led and want the store and the content living in one system (WooCommerce may suit better)
  • You run high transaction volume on a standard plan, where Shopify's take rate deserves a hard look
The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • 2,500+ projects shipped since 2004
  • 14 days from NDA to first deliverable
  • Migrations mapped before anything moves
  • You own the theme and app code
  • Proposals in 48 hours, itemised, priced
  • White-label delivery for agencies
In every engagement

What a Shopify build
actually includes.

01

Theme builds without template debt

Custom themes built section by section in Liquid (Shopify's theme language). Structured so your team can edit content, swap merchandising and launch campaigns without a developer on standby. No bought template with fifty unused options, no page-builder layer slowing every request; a theme that does exactly what your store needs, quickly.

Every build
02

Apps and integrations, not app sprawl

Every installed app is a monthly fee and a script tag. We audit what the store genuinely needs and replace what a few lines of theme code can do. Custom apps get built where off-the-shelf ones don't fit. Your ERP, fulfilment, subscriptions and email are connected so orders and stock agree everywhere.

Every build
03

Shopify Plus, used properly

For stores on Plus we build what the tier is actually for. Checkout customisation, B2B price lists and company accounts, multi-market storefronts, and automation through Shopify Functions and Flow. If you're paying for Plus and using it like a starter plan, that's the first conversation we'll have.

On Plus
04

Core Web Vitals as a build gate

Shopify stores get slow one app and one section at a time. We budget scripts and images per template and measure Core Web Vitals on every release. The numbers are a gate, not a report. For stores already slow, our Performance service runs the same discipline as a standalone rescue.

Every release
05

Migrations to Shopify, mapped first

Moving from WooCommerce, Magento or a legacy cart? Products, customers, orders and every ranking URL are inventoried and mapped before anything switches. Nothing is turned off until its destination is verified. Search equity survives the move: that's the point of doing it this way.

When replatforming
First 14 days

NDA to a live preview,
in two weeks flat.

01
Days 1 to 2

NDA signed, store walked

We sign your NDA (or ours) and walk the store together: theme state, app stack, Plus features, what's blocking the next launch. No discovery fee.

02
Within 48 hrs

Proposal, itemised and priced

A written scope listing exactly what ships (sections, apps, integrations, migration plan) in what order and for how much. Deliverables, not day rates.

03
Week 1

Pod assembled, theme in repo

Shopify engineers assigned, the theme under version control in your accounts, preview environments live, and any migration mapped before a record moves.

04
Day 14

First deliverable ships

Working software on a preview theme, demoed on a call: a rebuilt section, a custom app in staging, a verified migration dry run. Then the build runs in fixed blocks of work, each ending in a demo.

Inside Prism

Your engagement, week to week,
in one workspace.

Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The store readiness checklist,
before launch day.

What you receive in month one

A commerce build is reported against a launch checklist agreed before the build starts. In the first month you receive the catalogue and data audit with every field mapped, the integration map covering payments, shipping, tax and stock, and the checkout test plan with the orders that must complete before go-live. The weekly review in Prism tracks the checklist, not the mood in the room.

  • 01Catalogue and data audit: products, variants, customers and orders, field by field
  • 02Integration map: payments, shipping, tax, stock and email, with owners
  • 03Checkout test plan: the orders, payment types and edge cases that must pass
  • 04Performance budget: page weight and response targets for key templates
  • 05Launch checklist: what must be true on the day, and who signs each line

Related workD2C fragrance retailer: the migration that paid for itself.Commerce · Gulf · A different discipline, so it is linked here rather than presented as proof of this one.

A real Shopify build

A bespoke storefront,
built for a premium linen brand.

Fragrance merchandiser arranging an unbranded perfume collection in a Gulf-region studio
Hospitality & Homeware · Europe
Shopify · Our own commerce team

Cultiver: a bespoke Shopify storefront for a premium linen brand.

A custom Shopify theme built for a European bed linen and hospitality-homeware brand: bundle products, gift-cart incentives, dynamic search and a set of custom page templates the client's own team can run without a developer.

Read the full case study

It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.

Marina Tokarski, eCommerce Manager, CultiverCultiver
Related services

One platform,
many ways in.

Shopify is one route to a store that sells. If your question is broader (which platform, how to move, how to speed up) these are the neighbouring services.

A fast theme deserves to be found.

Shopify has platform-specific SEO quirks (collection URL structures, duplicate product paths, theme markup) and generic SEO advice misses them. Our Shopify SEO service works the platform's grain, and it can run on the same roadmap as the build.

Questions

Frequently
asked.

For most D2C brands, yes: it removes hosting, security and PCI burden and lets a small team run a serious store. But we're platform-agnostic and will say so when it isn't: heavy B2B catalogues with complex pricing sometimes fit Magento better, content-led stores may suit WooCommerce, and Shopify's transaction economics deserve a hard look at high volume on standard plans. We sell the store that fits, not the platform we prefer, and if that's not Shopify, our eCommerce team covers the alternatives.

Yes: with a mapped migration, not a leap of faith. Products, variants, customers, order history and every URL that has ever earned a ranking are inventoried and mapped to their Shopify destinations before anything switches; redirects ship with the launch, and nothing is decommissioned until the move is verified. The published commerce case linked on this page, which was not a Shopify build, shows the migration discipline we run here: a retailer whose replatforming fear was data loss, moved with zero records lost and search equity intact.

A custom theme build, a Plus migration and a single custom app are very different projects, so we scope timelines per engagement rather than quoting one number. What's fixed is the start: an itemised proposal within 48 hours and a first working deliverable on a preview theme within 14 days of the NDA. Straightforward theme work lands in weeks; full replatforms with ERP integration take months, and if a date is at risk you hear it early, with options.

You do. The Shopify store, the theme under version control and any custom apps live in your accounts from day one, with IP assignment written into the contract. One honest nuance: Shopify itself is subscription software, you own everything we build on it, but the platform is Shopify's. That's true for every Shopify development agency; we just say it out loud. Documentation and credentials are handed over as we go, so any competent Shopify team could pick up the store tomorrow.

Every release in our Shopify web development services ships through a QA gate: theme-check and automated tests in CI, then manual passes across browsers and devices with the checkout exercised from basket to order confirmation: payment methods, shipping rules, taxes, discounts and the ugly edge cases like failed payments and out-of-stock races. Defects are logged, fixed and retested before the demo, so you review a working preview theme, not a list of known issues.

Yes: a large share of our Shopify ecommerce development services ship under partner agencies' brands. Your project tools, your client calls, our engineers behind the scenes. NDA-backed, with a clause signed at the start that we never approach your clients, during the engagement or after it. If Shopify builds are the service gap in your agency's offer, this is the quiet way to close it.

Get a Shopify build date,
not a maybe.

Tell us where the store is stuck: theme, apps, Plus or the platform you're leaving. Itemised proposal in 48 hours, first working deliverable within 14 days of the NDA, estimate yours to keep either way.

2,500+ projects shipped since 2004 · 48-hour proposals · You own the code

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