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Design that ships,
exactly as designed.

UI/UX, web design and brand identity from one senior team: researched before it's drawn, delivered as a system, and buildable by the same people who designed it, so what you approved is what your users get.

Reply within four business hours (typical)

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In one answer

PixelCrayons designs product UI, marketing websites and brand identities, and can build what it designs. Every engagement starts with research, ships as a reusable design system, and ends in dev-ready files, or production front-end code from the same team. WCAG 2.1 AA accessibility is a default, not an upsell. Direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · backlog cleared
Client outcome: via agency partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • WCAG 2.1 AA as a default, not an upsell
  • Dev-ready handoff on every engagement
  • 4,500+ projects delivered since 2004
  • Clear IP & Ownership Terms
  • 500+ agencies served
  • Reply within four business hours (typical)
Where to start

Start with the problem
you have.

A marketing site that has to convert and rank. A product people can use without a manual. A brand that survives a pitch deck. A Figma file that needs to become a real front-end. Each has its own senior lead; all of it is one team.

What we design, we can build.

Most studios hand over a Figma file and wish you luck. The gap between design intent and shipped code goes to whichever developer picks up the ticket next. Our designers and front-end developers sit in the same delivery team, so the interface you approve is the interface that ships: same spacing, same motion, same accessibility. No translation loss, no second agency, no discovering at launch that the build doesn't match the file.

In writing, every time

What a design engagement
actually includes.

01

Research before pixels

Stakeholder interviews, analytics and heatmap review, and user-journey mapping before anything is drawn. Design decisions get written rationale tied to what your users actually do, so reviews debate evidence, not taste. A wrong assumption costs an hour to fix in Figma and weeks to fix in production.

Week 1
02

Systems, not one-off screens

Every colour, size and spacing gets a name (a token), every button and card becomes a component, and the rules for laying them out are written down. Screen forty is then as considered as screen one, and the next campaign page takes hours, not a fresh project. One-off artboards age badly. Systems compound.

Every project
03

Dev-ready handoff

Named layers, documented tokens, redlines (the exact measurements a developer builds from), variants (each state a component can be in) and motion notes a developer who has never met us could build from. Or skip the handoff risk entirely and have our own front-end team ship it as production code.

Every delivery
04

Accessibility as a default

WCAG 2.1 AA contrast, visible focus states, reduced-motion alternatives and semantic structure are in the base spec of every engagement, not an add-on line in the proposal. Accessible design is simply the professional standard.

Included
05

Revisions on a schedule

Review rounds are written into scope before work starts, with consolidated-feedback windows at direction, first-deliverable and pre-handoff stages. Revisions are a planned part of the process, never an open-ended negotiation.

Per round
The process

Brief to first deliverable,
no mystery in between.

01
Days 1 to 3

Discovery & research

Stakeholder interviews, an audit of your current experience, competitor website review, and agreement on what success looks like, in writing, before any design starts.

02
Days 4 to 7

Direction, decided

Visual directions explored and presented with rationale. One is chosen with you in the room, so everything after moves fast instead of hedging.

03
Days 8 to 13

First screens, in the system

Priority screens designed inside a live component library from day one, tokens, states and layout rules forming as the screens do.

04
First delivery

First deliverable lands

A clickable prototype and the foundations of your design system, delivered for structured review. From here the same rhythm simply repeats: design, review, ship.

Inside Prism

Your engagement, week to week,
in one workspace.

Where the engagement includes it, your design work runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

  • 01

    Requests and approvals, in one place

    Raise a request in your workspace, approve a piece of work, and see who owns it and when it is due.

  • 02

    Owned tasks and routines

    Every task has one owner and a date. Recurring work runs as a routine, so nothing depends on someone remembering.

  • 03

    A weekly review with decisions recorded

    Each decision is written down with the expectation attached: what we expect to change, and by when.

  • 04

    Every action recorded, checked against the outcome

    What we did and what happened sit side by side, so the next review starts from evidence rather than memory.

How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

  • 01Research summary: user tasks, existing friction, and what was observed
  • 02Information architecture: every page, its purpose, and how users reach it
  • 03States ledger: each screen with empty, loading, error and success states
  • 04Component inventory: what is reused, what is new, and where each appears
  • 05Decision log: each review round, what changed and why

Related workD2C fragrance retailer: rebuilt store, rebuilt search.Commerce · Gulf · A different discipline, so it is linked here rather than presented as proof of this one.

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

Questions buyers ask before they commit

How do we know the work will be good?

Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.

Who owns the ad accounts, the data and the work?

Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.

What if we want to stop?

Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.

How will we know what you are doing?

Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

There's no flat rate card, because a five-page marketing site and a full product design system are different jobs. Every proposal is scoped against your brief and itemises exactly what you get: research activities, screens or page templates, the component library, prototypes, handoff documentation and the number of review rounds. You compare deliverables, not day rates. Once we have a complete brief, we confirm the date you will receive your proposal. Agencies get white-label rates they can quote onward with margin.

Your first deliverable is typically the research summary plus a clickable prototype of priority screens. A marketing site design is scoped by page and template count; a product UI, brand identity or design system runs longer and is phased so development can start before every screen is finished. Timelines are written into scope with named milestones, so you always know what arrives when. If a date moves, you hear it from us first, with the reason.

Yes, that's the point of our design-to-code service. The same organisation that designs your interface can ship it as a production front-end: semantic markup, accessible components, the motion and spacing exactly as specified. You avoid the classic failure where a separate build agency "interprets" the design and quietly drops the details. Equally, you can take just the design to your own developers. The files are structured for that too, with tokens, variants and redlines a stranger could build from. We'll answer your developers' questions during the build at no extra charge.

Review rounds are written into the scope before work starts: structured feedback windows at the direction, first-deliverable and pre-handoff stages. Revisions are then a planned part of the process, not a negotiation. Within a round, consolidated feedback is turned around on a stated schedule. If the brief itself changes mid-project, we say so plainly and re-scope that piece rather than absorbing it silently and letting the timeline or the quality slip.

Yes. Agency partners white-label our design work under their own brands: your project templates, your client calls, our designers. The arrangement is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. Every deliverable is prepared to present as your studio's work: file naming, cover pages and documentation style included. The white-label design page explains how the partnership is structured and how to get our rate card.

Figma is the primary tool for UI, web and brand-system work, with prototypes shared as live links your whole team can comment on. Your materials remain yours. Rights in the Figma files, component library, tokens, brand assets and documentation, their licences and the handover into your workspace are agreed before work starts. If your team standardises on another tool, say so at scoping and we'll agree the delivery format upfront.

Whichever the brief asks for, most engagements are the former. If you already have a brand system, we work inside it: your type scale, your colour tokens, your component conventions, extended rather than reinvented. New screens then read as the same product rather than a visible seam where a different designer took over. Where guidelines exist but are thin or contradictory, we'll flag the specific gaps before starting rather than quietly making judgment calls you'd disagree with. If you need a brand design agency for a ground-up identity, that is its own service, scoped separately, for teams that genuinely need one rather than a refresh. We'll say so directly if a refresh is really what the brief needs instead of a full rebuild: a smaller scope beats a bigger one sold because it pays better. Either way, the deliverable includes a documented token system, not just static screens, so the next designer to touch the product inherits rules instead of guesswork.

Put senior designers
on your next release.

A scoped, itemised design proposal. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

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