Buyers make their shortlist online,
before any viewing.
Real estate digital marketing for agencies, developers and construction firms. Buyers make their shortlist on a phone, days before they call an agent, a developer or a builder. So we help you show up there. We build fast listing sites, win local search, bring in better leads and follow them up in your CRM.
Reply within four business hours (typical) · NDA standard
Brands our teams have delivered for
PixelCrayons is a digital agency for real-estate and construction businesses. Estate agencies and property platforms get listing sites, local search for each area and leads worth calling back. Developers, architects and design-build firms get project sites and qualified B2B leads. Both get CRM follow-up that turns enquiries into viewings or site visits.
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
Five problems we solve
for property and construction teams.
Each row is a problem that property, developer and construction marketing leads bring us. The service that fixes it is linked, so you can go straight to the detail.
Listing sites as fast as the buyer's decision
Property buyers are impatient. Slow filters, broken maps or a clumsy gallery on a phone send them straight back to the portals. Our real estate website development builds listing sites with search, filters, maps and media that stay quick with all your stock. We build anything from one agency's site to a full portal.
Showing up when buyers search your area
“Estate agents in <area>” is won one area at a time, not nationally. Our SEO for property businesses relies on local SEO. We write area pages worth reading, keep profiles and reviews up to date and keep your listings consistent. Every branch then competes in its own market.
Leads worth calling back
Junk leads cost more than the ads. Agents waste hours on numbers that never pick up. We run PPC aimed at serious buyers, not raw numbers. We also use conversion optimisation on valuation and enquiry forms. The leads that arrive are the ones your negotiators want.
Photos and tours that show the property honestly
Tours and photos sell viewings. Misleading ones lose the sale at the door. We don't shoot property media or claim tour technology we don't have. Instead we design listing pages around the tour, photo and floor-plan providers you already use. We connect them so they load fast and show the property as it is.
Follow-up that doesn't rely on memory
The first agency to reply usually wins the instruction. Our workflow automation sends each enquiry into your CRM the moment it arrives. It goes to the right negotiator, gets an instant reply and is chased on a schedule. Nothing sits unanswered in an inbox over a weekend.
The services property & construction
teams buy most.
Each links to the full service page, with the scope, process, pricing and FAQs. You can judge the work before you talk to anyone.
A marketing agency with property and construction clients?
We deliver the same work under partner agencies' brands. You keep your templates and your client calls; we do the work. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Send the listings site. Get a reviewed report.
We measure one page of your site, its speed on a phone included, and show the three things to fix first. A person reviews the full report. Yours to keep, whether or not we ever speak again.
Your listing feed
drives the whole website.
In property, the website mostly displays a data feed that someone else controls. That one fact shapes the technical work, the SEO and what can go wrong.
Listings change all the time and the site must keep up
Listings appear, change price and sell, sometimes daily. A site showing out-of-date stock loses trust at once. Keeping it current is a data job, not a content job.
Sold and withdrawn listings need a rule for their pages
Every removed property has a page that earned visits and links. Deleting them quietly leaves a growing pile of dead pages. Keeping them all in search clutters the site. The answer is one clear rule, used every time. Decide it before the numbers make it painful.
Buyers search by area first
Buyers search by area far more than by feature. So location pages are the main structure of your SEO. Area pages that overlap and compete with each other are the most common problem in the sector. Business searches work the same way: “construction company near me,” “design-build firm [city].” A builder or developer needs the same location pages an agency uses to win an area, even with no listings feed.
Buyers spend a lot and buy rarely
Most people buy a home only a few times in their life. There are no repeat purchases to work on, and buyers research for a long time. It is hard to tell which ad or page led to the sale. Follow-up ads have to be spread over months, not days.
Disclosure rules limit what the copy can say
Property ads must follow local rules on what to state and how. These cover how the price is shown, the agency's status and the required disclaimers. These are not matters of style. They vary by market, which matters for any site covering several regions.
Developers and builders
sell in a different way.
Everything above assumes an agency with a live listings feed and a buyer searching by area. Developers, architects and design-build firms sell differently. Here's what changes for them.
A development sells out once, then the campaign ends
An estate agency's local SEO keeps paying off year after year in the same area. A development markets one project from launch to sell-out, then stops. So the landing page, follow-up ad lists and paid campaigns are planned to wind down over months. They are not built to keep growing like an agency's site.
The lead is a decision-maker who arrives informed
An estate agency's enquiry form catches a home buyer browsing on impulse. A developer or design-build firm sells to architects, main contractors and investment committees. They arrive already informed. They expect a project brochure behind a form, or a direct call, not a “book a viewing” button. That changes what sits behind a form, who gets a call or an email, and where each lead goes in your CRM.
Business sales take months to close
A home enquiry can close in weeks. A commercial development or design-build contract takes months, with tenders, site visits and many people involved. Tracking has to follow a longer journey with many steps. Follow-up ads have to be spread over that time, not the few days a portal enquiry gets.
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Whatever your sector, where the engagement includes it, the work runs in one Prism workspace you log into: requests, approvals, tasks and the weekly review, with each decision recorded.
- 01
Requests and approvals
One queue, one owner, one due date.
- 02
Weekly review
Each decision recorded, with the expectation attached.
- 03
Actions checked against outcome
What we did and what happened, side by side.
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsHow will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Why pay you rather than a local agency?
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Agency, developer or builder:
where our work with you starts.
The services overlap across property and construction, but the buyers and the way you win them do not. We plan from the kind of business you run, instead of reusing one plan for all.
| Your business | Where we start | What changes |
|---|---|---|
| A single-branch estate agency | Local search and a site that turns visitors into enquiries | The smallest way to start is a free website review of what you have now. |
| A multi-branch group | Platform work, SEO rules for each area and CRM automation across teams | Each branch competes in its own area. Area pages that compete with each other are the most common problem in the sector. |
| A property platform or portal | A focused listing platform: search, filters, maps, media and feed connections | If the plan depends on beating the big portals on number of listings, we say so in the proposal. |
| A developer marketing one scheme | A launch-to-sell-out campaign: landing page, follow-up ad lists and paid media | It is planned and budgeted to wind down over months, not to keep growing like an agency's site. |
| A construction, architecture, design-build or fit-out firm | B2B lead generation aimed at architects, contractors and investors | Leads arrive informed and expect a brochure behind a form or a direct call. Each sale can take months, so tracking follows it that long. |
In every case we use the photo, tour and floor-plan providers you already have. We do not shoot property media or generate property images.
Frequently
asked.
We can build a serious listing platform, with search, filters, maps, media, agent dashboards and feed connections. The software isn't the hard part. The big portals win on decades of listings and users. If your plan depends on beating Rightmove at its own game, we'll say so. A focused platform for your market is a build we do well.
No, and we don't claim our own tour technology. Photos and tours come from the photographers and tour providers you already use, or ones we recommend. We add galleries, tours and floor plans so they load fast, work on phones and show the property as it is. We never fake or AI-generate property images.
Usually, yes. Most property CRMs and the major portals offer feeds or APIs, and connecting them is a normal part of our builds. Early on, we check what your CRM and feed providers really support. We put the connection work in writing before you commit, instead of promising something we haven't seen.
No. The market, your stock and your prices decide too much of that, and anyone promising a number is guessing. What we promise in the contract is the work: site improvements made, campaigns run against agreed cost-per-enquiry targets and local search kept up. We report weekly on what your branch managers care about: enquiries, viewings booked and valuations requested.
Both. A single branch usually starts with local search and a site that turns visitors into enquiries. Groups with many branches, and developers, add platform work, SEO rules for each area and CRM automation across teams. We size the work to the problem. The smallest way to start is a free website review of what you have now.
Yes. Developers, construction firms and design-build teams come to us as well as estate agencies. The services overlap, but the way you win work doesn't. Construction and developer marketing is usually B2B lead generation aimed at architects, contractors and investors. We plan the work around that instead of reusing an estate agency plan.
Yes. Commercial interiors, fit-out and design-build firms are part of the construction and developer audience this page serves. You have the same need for B2B leads and project-based marketing. We don't sell a separate fit-out marketing service. The web, SEO and lead work described here applies to you in the same way.
Find out where enquiries
are going cold.
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.
Reply within four business hours (typical) · No retainer required · NDA standard
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