Buyers shortlist online,
before any viewing.
Real estate digital marketing for agencies, developers and construction firms. The shortlist is made on a phone days before anyone calls an agent, a developer or a design-build firm, so we build what shows up for it: fast listing sites, local visibility, quality leads, CRM follow-up.
Reply within four business hours (typical) · NDA standard
PixelCrayons is a digital agency for real-estate and construction businesses. For estate agencies, brokerages and property platforms: listing sites, local search for every area you cover, and enquiry leads worth a call back. For developers, architects and design-build firms: project sites and qualified B2B pipeline. Both get the CRM follow-up that turns enquiries into viewings or site visits. Delivering since 2004, with 4,500+ projects delivered.
Judge the record,
not the adjectives.
Outcomes tied to real engagements, not averages.
Five problems.
One accountable team.
Each row is a problem property, developer and construction marketing leads bring us, with the service that answers it linked, so you can go straight to the detail.
Listing sites that feel as fast as the decision
Property search is impatient: slow filters, broken maps or a clumsy mobile gallery send buyers straight back to the portals. Our real estate website development builds listing platforms with search, filtering, maps and media that stay quick under real inventory, from a single agency's site to a scoped portal.
Visibility where the postcode is searched
“Estate agents in <area>” is won patch by patch, not nationally. Our SEO for property businesses leans on local SEO: area pages worth reading, profiles and reviews maintained, citations consistent, so every branch competes in its own market.
Leads worth a call back
Junk leads cost more than the media spend. Agents burn hours on numbers that never pick up. We run PPC tuned for qualification rather than raw volume, and use conversion optimisation on valuation and enquiry forms so the leads that arrive are ones your negotiators want.
Media that shows the property honestly
Tours and photography sell viewings, and misleading media un-sells them at the door. We don't shoot property media or claim tour technology we don't have: we design listing experiences around the tour, photo and floor-plan providers you already use, integrated so they load fast and show the property as it is.
Follow-up that doesn't depend on memory
The first agency to respond usually wins the instruction. Our workflow automation wires enquiries into your CRM the moment they land: routed to the right negotiator, acknowledged instantly, chased on a schedule, so nothing sits unanswered in an inbox over a weekend.
The services property & construction
teams buy most.
Each links to the full service page: scope, process, pricing logic and FAQs, so you can judge the discipline before you talk to anyone.
A marketing agency with property and construction clients?
We deliver the same work under partner agencies' brands: their templates, their client calls, our delivery. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Send the listings site. Five minutes on video.
Filter speed, area pages, the valuation form, and what an AI answer says about your branches. Yours to keep, whether or not we ever speak again.
The listing feed
is the product.
In property the website is largely a presentation layer over a data feed somebody else controls. That single fact drives the technical work, the SEO and the failure modes.
Inventory changes constantly and the site must keep up
Listings appear, change price and sell, sometimes daily. A site rendering stale inventory damages trust immediately, and freshness is a data-pipeline problem rather than a content one.
Sold and withdrawn listings need a URL policy
Every removed property is a URL that earned traffic and links. Deleting them silently produces a growing field of dead pages; keeping them all indexed produces bloat. The answer is a stated rule applied consistently, decided before the volume makes it painful.
Search is geographic first
Buyers search by area far more than by feature. That makes location architecture the primary SEO structure rather than a secondary cut of it, and makes overlapping area pages the most common cannibalisation problem in the sector. Commercial searches follow the same pattern: “construction company near me,” “design-build firm [city].” A construction or development firm needs the same location-page architecture an agency uses to win a postcode, even without a listings feed behind it.
The purchase is high-value and infrequent
Someone buys a home a handful of times in their life, so there is no repeat-purchase loop to optimise and the research period is long. Attribution across that window is difficult, and remarketing has to be paced for months rather than days.
Disclosure requirements constrain the copy
Property advertising carries jurisdiction-specific rules about what must be stated and how: price presentation, agency status, required disclaimers. These are not stylistic preferences, and they vary by market, which matters for any multi-region site.
The sales motion
is the difference.
Everything above assumes an agency with a live inventory feed and a buyer searching by postcode. Developers, architects and design-build firms run a different motion: here's what changes when the client is one of those instead.
A development sells out once, then the campaign ends
A residential agency's local SEO compounds indefinitely: it's optimising an evergreen patch, year after year. A development markets one specific project from launch to sellout and then stops. The landing page, the remarketing lists and the paid campaigns are scoped and budgeted to wind down over months, not to compound like an agency's site does.
The lead is a decision-maker, not a browser
An estate agency's enquiry form catches a consumer buyer browsing on impulse. A developer's or design-build firm's pipeline runs through architects, general contractors and investment committees who arrive already informed and expect a gated project brochure or a direct call, not a “book a viewing” button. What's gated, what gets a phone follow-up versus an email, and which CRM stage a lead lands in, all change as a result.
Commercial sales cycles run in months, not minutes
A home enquiry can close in weeks. A commercial development or design-build contract runs through procurement, site visits and multiple stakeholders over months. Attribution has to track a longer, multi-touch journey, and remarketing has to be paced for that horizon rather than the days-long window a portal enquiry gets.
Your engagement, week to week,
in one workspace.
Whatever your sector, where the engagement includes it, the work runs in one Prism workspace you log into: requests, approvals, tasks and the weekly review, with each decision recorded.
- 01
Requests and approvals
One queue, one owner, one due date.
- 02
Weekly review
Each decision recorded, with the expectation attached.
- 03
Actions checked against outcome
What we did and what happened, side by side.
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsQuestions buyers ask before they commit
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Why pay you rather than a local agency?
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Frequently
asked.
We can build a serious listing platform: search, filters, maps, media, agent dashboards, feed integrations. What we won't pretend is that a portal's software is the hard part: the incumbents' moat is inventory and network effects built over decades. If your plan depends on out-Rightmove-ing Rightmove, we'll say so in the proposal; if it's a focused platform for your market or model, that's a build we do well.
No, and we don't claim proprietary tour technology, because we don't have any. Property media comes from the photographers and tour providers you already use (or ones we can recommend). Our job is the platform around it: galleries, tours and floor plans integrated so they load fast, work on mobile and present the property as it is. We never fabricate or AI-generate property imagery.
Usually, yes. Most property CRMs and the major portals expose feeds or APIs, and integration work is a normal part of our platform builds. We audit what your CRM and feed providers actually support during discovery and put the integration scope in writing before you commit, rather than promising a universal connector sight unseen.
No, market conditions, stock and pricing decide too much of that, and anyone promising a number is guessing. What we commit to contractually is the work: platform improvements shipped, campaigns run against agreed cost-per-qualified-enquiry targets, local visibility maintained, reported weekly in terms your branch managers care about: enquiries, viewings booked, valuations requested.
Both. A single branch usually starts with local visibility and a site that converts; multi-branch groups and developers add platform work, area-by-area SEO governance and CRM automation across teams. The engagement is scoped to the size of the problem, and the smallest way to start is a free website review of what you have now.
Yes. Property developers, construction firms and design-build teams come to us alongside estate agencies. The services overlap (web platforms, SEO, paid media, CRM automation), but the target and the funnel don't. Construction and developer marketing is usually B2B lead generation aimed at architects, contractors and investors rather than consumer property search, and we scope the engagement around that difference rather than reusing an agency playbook that doesn't fit.
Yes, as a client type: commercial interiors, fit-out and design-build firms sit inside the construction and developer audience this page serves, with the same B2B lead-generation and project-based marketing needs. We don't sell a dedicated fit-out marketing line; the web, SEO and lead-gen work described here applies the same way.
Find out where enquiries
are going cold.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
Reply within four business hours (typical) · No retainer required · NDA standard
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