Skip to content

Web design that wins customers
and ranks in search.

Marketing sites and landing pages from one senior team. We research before we draw. We lay out each page so buyers and search engines both find what they need. And we deliver a reusable system, so page forty gets the same care as page one.

Reply within four business hours (typical)

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons designs marketing websites and landing pages that turn visitors into customers and rank in search. Every project starts with research into your buyers and their searches. You get a reusable design system, plus build-ready files or our finished code. WCAG 2.1 AA accessibility is always included. We work direct for brands and white-label for agencies.

  1. Research before any page layoutsAnalytics, search research and interviews with your team give every page a written job before design.
  2. Pages designed to turn visitors into customersThe order of your messages, where proof sits and your calls to action, all based on how your buyers decide.
  3. Pages designed to rank in searchHeadings, content and templates planned around what people really search for.
Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

  • WCAG 2.1 AA accessibility included as standard
  • Every design can be built as drawn
  • 4,500+ projects delivered since 2004
  • Clear IP & Ownership Terms
  • Reply within four business hours (typical)
  • 500+ agencies served
How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

  • 01Research summary: user tasks, existing friction, and what was observed
  • 02Information architecture: every page, its purpose, and how users reach it
  • 03States ledger: each screen with empty, loading, error and success states
  • 04Component inventory: what is reused, what is new, and where each appears
  • 05Decision log: each review round, what changed and why
A real website design

A bold, easy-to-navigate site
for a wide range of creative services.

CFH Design's homepage, from the Internet Archive's copy of December 2025: a full-screen photograph of a Regatta Great Outdoors exhibition stand under the line 'Full service print, digital and exhibition'
Creative Agency · United Kingdom
Agency website

CFH Design: a bold website for a full-service UK creative agency.

A UK creative agency with more than 40 years behind it offers everything from branding to exhibitions. We turned that wide range into a professional website, led by images, that is easy to find your way around and shows off the work.

Read the full case study

The team understood what we needed from our website and translated our broad range of creative services into a professional online presence. The site is visually strong, easy to navigate and does a much better job of showcasing our work and capabilities.

Aidan Tower, Head of Technology, CFH DesignCFH Design
Named work

Two recent website builds,
designed and developed by one team.

PixelCrayons supported us with the design and development of our new website. They helped turn the requirement into a more modern digital presence and gave us a solid foundation to build on.

Vijay Jha, Manager, BasilBasil
How a website is priced

Why a forty-page site
needs only seven templates.

Buyers usually start with the page count, but it tells you the least. Design effort follows the number of different layouts a site needs. That number is always far smaller than the number of web addresses.

The example site42URLs7Templates2Bespoke pages
  • Service page

    14 pages

    Must survive · A one-line service and a twelve-section one. Three proof blocks or none. A version with a case study, and one still waiting for approval.

  • Article

    12 pages

    Must survive · Long articles with subheadings, tables, code, quotes and images at three widths. And the 400-word note that has none of them.

  • Industry / segment page

    6 pages

    Must survive · Proof from the sector where we have it, and a layout that still works for sectors where we don't yet.

  • Case study

    5 pages

    Must survive · Numbers, or no numbers. A named client, or an anonymised one. Both have to look deliberate.

  • Listing / index

    3 pages

    Must survive · Two items or two hundred, with filters that work for both.

  • Home

    1 pageBespoke

    Must survive · The only page whose job is to send people onward rather than win the sale. It is the one page that clearly needs its own design.

  • Contact

    1 pageBespoke

    Must survive · The page where visitors are closest to getting in touch. It gets its own design, because a template shared with fourteen service pages would weaken it.

Where the cost really sits

The cost isn't in drawing seven layouts. It is in the states inside them: empty, loading, error, one item, two hundred items, no image, missing proof, the longest likely heading. A template that only works with perfect content is not finished. It is only a demo. That difference explains most of the gap between a cheap quote and a workable one.

When you compare two proposals, compare the number of templates and what each one must cope with. Two quotes for “a 40-page site” can differ by three times and both be fair.

Example site: a typical mid-size services site, not a client project

In writing, every time

What every web design project
includes.

01

Research before any page layouts

Before anything is drawn, we review your analytics and heatmaps, research what people search for and interview your team. Every page gets a written job. It names the visitor it serves, the question it answers and what it asks them to do. So design reviews discuss evidence, not taste.

Week 1
02

Pages designed to turn visitors into customers

Custom website design means we plan the order of your messages, where proof sits and your calls to action. We base them on how your buyers decide, not on a standard landing page template. Design helps turn visitors into customers. But your offer and your traffic matter too, and we will tell you if they are the problem.

Every page
03

Pages designed to rank in search

We plan headings, content and page templates around what people really search for. So your SEO work has something to build on instead of something to fight. One team designs for your buyers and for search engines at the same time.

Every template
04

Designed to load fast

We choose fonts, images and motion with a speed limit in mind. A beautiful design that loads slowly is still a slow site. What we design here can be built to load fast, because we plan for speed in the design, not later in the build.

Every decision
05

A reusable system for every page

You get named colours, sizes and spacing, called tokens, plus components and page templates in a reusable library. Your next campaign page can be put together in hours, not ordered as a new project. Page forty looks like page one, because both are built from the same parts.

Every delivery
How it starts

From your brief to the first pages,
step by step.

01
Start

Brief and a call

We sign an NDA and talk through your site, your buyers, what they search for and what success looks like.

02
Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It lists the research, templates, one-off pages, the component system and review rounds, in what order and at what price.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

04
Typically 2 to 3 business days later

The work starts

We review your analytics, searches and current site, and interview your team. Before design starts, we tell you which content we need from you.

05
On the date in your proposal

First deliverable

Your most important pages, designed with live components. The other templates follow from the same system. Then we hand them to your developers, or our front-end team builds them.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your design work runs in a workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

  • 01

    Review requests and sign-offs

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Actions checked against outcome

    What we did and what happened, side by side.

Where this fits

How web design connects
to our other services.

Selling online specifically? eCommerce Web Design covers store and checkout design in more depth than this general page. Building a product rather than a site? Start with UI/UX design. Not yet clear what your brand stands for? Brand identity comes first. Pages approved? Design to code builds them as a working site, by the team that drew them. An old site is rarely the only problem. Building a credible digital presence plans your site, search and brand together.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

It depends on the number of templates, not pages, so there's no flat rate. In the example on this page, 42 web addresses come down to seven templates and two one-off pages. Every proposal prices the research, templates, component system and review rounds. Once we have a complete brief, we confirm when your proposal arrives. Agencies get white-label rates.

It depends on the number of pages and templates, and the dates are agreed in writing. We split larger sites into stages, so building can start before every template is finished. The most common delay is content that isn't ready. So in week one we tell you which content we need. If a date moves, you hear it from us first, with the reason.

We won't promise a number. How many visitors become customers depends on your offer, traffic and market as much as the page. We commit to the method. Pages are designed from evidence about your buyers, tracking is in place at launch, and we explain the data plainly afterwards. For ongoing testing to win more customers, use our CRO service.

Either. Our team can build your design as a working site, so no separate build team reinterprets it. Or you can take the design to your own developers. They get named layers, documented tokens, exact measurements and variants a stranger could build from. We answer their questions during the build at no extra charge.

It's always included. Every project meets the WCAG 2.1 AA standard for contrast, focus outlines, reduced motion, readable text and page structure. It is not an extra line item. If you must meet a higher standard, such as public-sector rules or industry regulation, tell us at the start. We'll design and test against it.

Review rounds are agreed before work starts, at three points: the direction, the first deliverable and just before handover. Pages are built from shared components, so most changes update every template at once. If the brief itself changes mid-project, we tell you and agree a new scope for that part. We don't let the timeline or quality slip.

Not for the design itself. While we design the pages, we plan headings, content and templates around what people really search for. So one team designs for your buyers and for search engines at once. Your SEO work then has something to build on instead of something to fight.

The range

What it costs,
at the direct rate.

Priced by the number of page templates, not pages. Choose a full site design, one landing page if you already have a design system, or a design system if you don't.

  • ProjectMarketing site design$1,250–$7,500fixed quote, one-time
  • Per unitLanding page design$625–$1,875per page
  • ProjectDesign system$3,750–$15Kfixed quote, one-time

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Put senior designers
on your next site.

Once we have a complete brief, we confirm the date you will receive your scoped, itemised web design proposal. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

Rankings on this topic

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated