Conversion work is reported as an experiment ledger with every verdict recorded. In the first month you receive the analytics audit showing where the funnel data can and cannot be trusted, the research notes from session recordings and user interviews, and the hypothesis backlog ranked by evidence. Each test entry records its sample, its duration and its result, whether that was a win, a loss or inconclusive.
- 01Analytics audit: funnel events verified, gaps and double counting named
- 02Research notes: recordings, heatmaps and interviews, summarised with evidence
- 03Hypothesis backlog: ranked by evidence and effort, with the page each targets
- 04Experiment ledger: sample, duration, verdict, and what shipped as a result
- 05Weekly note in Prism: tests running, tests concluded, next tests queued
















