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More revenue from
the traffic you have.

Conversion rate optimisation built on evidence, not opinions about button colours: session recordings, funnel analysis and surveys show where buyers hesitate and why. Then experiments where traffic can power a reliable test, or direct fixes where it can't.

Audit priced in 48 hours · First deliverable inside 14 days

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons' CRO service turns existing traffic into more revenue: session recordings, funnel analysis and surveys feed a ranked backlog of hypotheses, specific changes the evidence says should lift conversion, each tested where traffic allows. Where traffic can power a reliable A/B test we run one; where it can't, we say so and ship evidence-led UX fixes instead of fake statistics. Every experiment is reported win, lose or inconclusive, tied to revenue. Direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • No guaranteed-lift promises, ever
  • Every test starts from evidence, not opinion
  • Sample size checked before any A/B test
  • Losing tests reported alongside winners
  • Audits priced in 48 hours
  • Reporting tied to revenue, not vanity metrics
Every test, in writing

What the engagement
actually buys.

01

Research before opinions

Session recordings watched, funnels analysed step by step, and on-site surveys asking buyers what nearly stopped them. Then a heuristic review of the buying path by a senior analyst: form length, price surprises, proof placement, mobile friction. Every hypothesis we test starts here, in what your visitors actually do, not in a best-practice listicle.

First
02

A scored hypothesis backlog

Every candidate change written up with its evidence, expected impact and effort, then ranked. You see the whole queue and the reasoning behind the order. That way testing follows a plan rather than whoever argued loudest in the last meeting.

Maintained
03

Honest experiments

A/B tests run only where your traffic can reach a reliable verdict (statistical significance) in a sensible window, with the maths shown. Results reported as win, lose or inconclusive. Losing tests teach us where buyers surprise us. Pretending otherwise just corrupts the backlog.

Per test
04

Evidence-led fixes when tests can't run

Smaller sites deserve the truth, not theatre: below a certain traffic level an A/B test is a coin toss with a dashboard. There, the research still runs. The clearest problems it finds are fixed directly, measured before-and-after, without dressing the result up as an experiment.

As found
05

Design, build and reporting in-house

Winning variants are designed and implemented by our own designers and developers, so there's no handover gap where results go to die. A monthly report ties every test and fix to revenue.

Monthly
First 30 days

Evidence to verdicts,
one test at a time.

01
Days 1 to 2

Instrument & baseline

Analytics audited, recordings and funnel tracking switched on, and a revenue baseline agreed. A lift you can't measure against a baseline is a story, not a result.

02
Week 1

The research week

Recordings reviewed, funnels analysed, surveys launched, heuristic website review done. The output is evidence: where buyers hesitate, backtrack and leave, and the likeliest reasons why.

03
Weeks 2 to 4

Backlog & first moves

The hypothesis backlog scored and agreed. The first real test launches where traffic allows. The clearest friction fixes ship directly where it doesn't.

04
Month 2+

Test, learn, compound

The cadence holds: run, read out, ship winners, log losers, re-score the backlog. Each verdict sharpens the next hypothesis. That's how CRO compounds.

Inside Prism

Your engagement, week to week,
in one workspace.

Every marketing engagement runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

  • 01

    Requests and approvals

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Cost per qualified lead

    Fully loaded. Unmeasured spend shows as unknown, never zero.

How we report it, in Prism

The experiment ledger,
including the ones that lost.

What you receive in month one

Conversion work is reported as an experiment ledger with every verdict recorded. In the first month you receive the analytics audit showing where the funnel data can and cannot be trusted, the research notes from session recordings and user interviews, and the hypothesis backlog ranked by evidence. Each test entry records its sample, its duration and its result, whether that was a win, a loss or inconclusive.

  • 01Analytics audit: funnel events verified, gaps and double counting named
  • 02Research notes: recordings, heatmaps and interviews, summarised with evidence
  • 03Hypothesis backlog: ranked by evidence and effort, with the page each targets
  • 04Experiment ledger: sample, duration, verdict, and what shipped as a result
  • 05Weekly note in Prism: tests running, tests concluded, next tests queued

Related workD2C fragrance retailer: the conversion work before any test.Commerce · Gulf · A different discipline, so it is linked here rather than presented as proof of this one.

Works best wired in

CRO is one part
of the machine.

CRO multiplies what the system brings in. Pair it with PPC, where each conversion point makes the budget buy more, and web design, when a better page is the fix. Email and lifecycle keeps the buyers a better site wins.

Questions

Frequently
asked.

No. Treat any agency that does with suspicion: a guaranteed test result is a contradiction in terms. Conversion depends on your offer, your prices and your market as much as on the site itself. What we commit to contractually is the work: research delivered, a scored backlog maintained, experiments run properly and reported win, lose or inconclusive, winners implemented. The record we ask to be judged on is the aggregate one, not a promise about your next test.

Then we'll tell you, before you pay for testing theatre. Below a certain volume of conversions, an A/B test can run for months and still tell you nothing. Agencies that run them anyway are selling dashboards, not answers. For smaller sites the research still works: recordings, surveys and heuristic review find friction just as well. The clearest problems get fixed directly and measured before-and-after. When your traffic grows into proper testing, the backlog is already scored and waiting. That order of operations matters: research is useful at any size, testing only above a threshold. A CRO engagement worth paying for knows which side of it you're on.

Four strands, run together. Session recordings show where real visitors hesitate, rage-click and abandon. Funnel analysis shows which step of the journey loses the most people, segment by segment and device by device. On-site surveys ask buyers and near-buyers what almost stopped them, in their own words. And a heuristic review checks the buying path against the failures we see most: forms that ask too much too soon, shipping costs that appear at the last step, proof buried below the fold. Each hypothesis in the backlog cites which of the four produced it.

As many as your traffic supports. That might be four concurrent experiments on a high-volume store or one carefully chosen test on a leaner site. We'd rather run fewer tests with decisive readouts than pad a report with underpowered ones that read as noise. The cadence is agreed upfront from your actual numbers. Evidence-led fixes ship alongside whatever the testing calendar can carry. You'll always know which mode a given change is in, experiment or fix, and why. Mixing the two up is how CRO reporting turns into fiction.

Engagements are scoped to your traffic and stack: a research audit with direct fixes for a leaner site, or a rolling research-and-testing retainer for a high-volume one. Every proposal itemises what ships each month: research delivered, hypotheses added, tests run, fixes implemented, reporting. Recording and testing tool subscriptions are quoted separately, never hidden in the fee. You'll have a written, priced scope within 48 hours of the first call. The initial conversion audit is free.

Yes. Research, testing and implementation all ship under partner agencies' brands: your templates, your client calls, our analysts, designers and developers. It's NDA-backed, with a contractual commitment never to approach your clients and a 12-month post-engagement blackout. 100+ agencies work with us this way. The average partnership runs past the two-year mark.

Yes, as part of the same research-led process. Recordings, funnel analysis and surveys show where visitors hesitate on a landing page, and the backlog ranks what to change. Where traffic allows we test the change; where it doesn't, we fix it directly and measure before and after. Our own designers and developers build the winning version.

Stop guessing what
your buyers want.

Send us your site. We'll come back with a free conversion review: where the funnel leaks, what the evidence suggests, and whether your traffic can power reliable tests, priced and itemised within 48 hours. Keep it either way.

48-hour turnaround · No retainer required · NDA standard

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