
B2B SaaS: from invisible to answer-engine cited.
Topical authority plus answer-engine optimisation (AEO): structured data, answer-first content, entity cleanup. Organic up 127% in five months, with citations in AI Overviews for money queries.
A marketing agency, a dev shop, a designer and an AI consultant, none of them talking to each other, and you the unpaid project manager holding it together. One senior team across all four disciplines instead: one roadmap, one report, one name on the number.
Proposal in 48 hrs · One weekly report · NDA standard
Replacing five vendors with one team means marketing, development, design and AI planned on a single roadmap and answerable for a single number. PixelCrayons runs all four disciplines in-house, so the site release, the campaign and the chatbot ship as one plan instead of four invoices. You get a named project manager, weekly reporting tied to revenue, and one accountable party when something slips. Consolidation starts with one discipline and absorbs the rest as contracts end, no big-bang switch.
Outcomes tied to real engagements, not averages.
The strategy leaves the agency deck at full strength and arrives at the dev shop as a Trello card. Every boundary a brief crosses strips context (why the page exists, what the campaign promised, which metric it serves) until the thing that ships resembles the plan the way a photocopy of a photocopy resembles the original.
Traffic dips. The SEO agency blames the dev release, the developers blame the redesign, the designer blames the brief, and everyone's technically right, which is the problem. When four vendors each own a fragment, a miss belongs to nobody, and you spend the retro arbitrating instead of fixing.
Relaying decisions between vendors, re-explaining context, chairing the calls where they finally meet: coordination is a real job, and it's being done free, by you. You're paying four specialists and donating the fifth role, the one that determines whether the other four compound or collide.
The ads agency optimises spend. The SEO shop optimises rankings. The developers optimise velocity. And revenue, the number all of it exists for, is nobody's KPI. Each vendor can hit their target in a quarter where the business misses its own. That's not four failures; it's one structural one.
Everything the pile currently does, run by one senior team as integrated digital marketing services: each page below shows one part of the machine in full.
It shouldn't be one. Engagements start with a single discipline and absorb the rest as contracts wind down, and the process and pricing are public, so you can inspect the machinery before moving anything.
A short call listing who currently does what, which contracts end when, and where the hand-offs break. No pitch: the output is a map of the sprawl, which you keep either way.
A written proposal naming which discipline moves first, what stays put for now, and what the like-for-like cost looks like against the current invoices, with the workings shown.
One team takes over one lane and ships its first deliverable inside 14 days while your other vendors keep running. Judge the difference on work, not slideware.
As each vendor contract ends, its lane joins the same roadmap and the same weekly report. No big-bang migration, no hostage handover, just fewer invoices each quarter.
A solution spans several disciplines, so it runs in one Prism workspace you log into: one request queue, one task list and one weekly review across all of it.
One request list, one task list, one review.
Each decision recorded, with the expectation attached.
Fully loaded. Unmeasured spend shows as unknown, never zero.

Topical authority plus answer-engine optimisation (AEO): structured data, answer-first content, entity cleanup. Organic up 127% in five months, with citations in AI Overviews for money queries.
No, and you shouldn't. The standard path is one discipline first, chosen because its contract is ending or its pain is loudest, delivered alongside your existing vendors. Each lane that moves joins the same roadmap and weekly report, so the value of consolidation becomes visible before you've committed the rest. A big-bang switch maximises risk for no benefit; contract-by-contract migration means the worst case is that one lane got better and nothing else changed.
Nothing dramatic. Vendors who perform can stay: we've run lanes alongside incumbent agencies for years, and a working relationship is worth keeping. What changes is that their work lands on one shared roadmap, so overlaps get visible: paid bidding on terms organic already wins, two teams touching the same template. One honest caveat: we're not neutral, since we benefit when lanes consolidate. That's why every recommendation to replace a vendor comes with the workings shown, and the decision stays yours.
Less than the pile is. With five vendors you already have five single points of failure, plus a sixth: you, the only person holding the whole picture. Here the engagement runs as a pod, not a person. It's a named project manager, documented decisions, work in your accounts and repositories, and notice periods agreed upfront so nothing can be switched off overnight. If we ever stop performing, you leave with documentation and your assets, which is more than most vendor break-ups can say.
It would be, if it were four generalists. It's not. Integrated marketing services here means the same specialist disciplines your vendors sell, employed under one roof: SEO people who do SEO, engineers who build storefronts, designers who design. What consolidation changes isn't the depth of any discipline; it's that they plan in the same room. The developer knows the campaign date, the SEO lead sees the release schedule, and the strategy survives contact with delivery because nobody has to re-explain it across a contract boundary.
One report, weekly, tied to the commercial number, with the per-discipline detail underneath rather than instead. You see what shipped, what's next and what it moved, in one document, from one accountable person. Channel-level data stays available for anyone who wants to dig: dashboards and accounts are yours, in your name. What disappears is the monthly ritual of reconciling four vendor decks that each declare victory while the number you care about stays flat.
Not automatically, and we won't pretend otherwise: senior work costs senior money wherever you buy it, and integrated marketing solutions are no exception. The savings that are real come from killed duplication: overlapping tools and licences, paid media bidding on queries organic already owns, the same context briefed four times, and the management hours you currently donate. The consolidation proposal prices like-for-like against your current invoices so you can see the comparison in your own numbers, not our adjectives.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings. If the website review shows your vendors are serving you well, you'll have it in writing, and if it shows the seams, you'll see exactly where.
Response in 48 hours · One weekly report · NDA standard
Last updated
May we run analytics (Google Analytics via Google Tag Manager) to see which pages are useful? Nothing loads unless you accept, and declining means no analytics script runs at all. No advertising cookies either way. Cookie policy · Privacy policy