
B2B SaaS: from invisible to answer-engine cited.
Topical authority plus answer-engine optimisation (AEO): structured data, answer-first content, entity cleanup. Organic up 127% in five months, with citations in AI Overviews for money queries.
A marketing agency, a dev shop, a designer and an AI consultant, none of them talking to each other, and you the unpaid project manager holding it together. One senior team across all four disciplines instead: one roadmap, one report, one name on the number.
Reply within four business hours (typical) · One weekly report · NDA standard
Replacing five vendors with one team means marketing, development, design and AI planned on a single roadmap and answerable for a single number. PixelCrayons runs all four disciplines in-house, so the site release, the campaign and the chatbot ship as one plan instead of four invoices. You know who coordinates your engagement, who owns the work and how to escalate an issue, with reporting tied to revenue. Consolidation starts with one discipline and absorbs the rest as contracts end, no big-bang switch.
Outcomes tied to real engagements, not averages.
The strategy leaves the agency deck at full strength and arrives at the dev shop as a Trello card. Every boundary a brief crosses strips context (why the page exists, what the campaign promised, which metric it serves) until the thing that ships resembles the plan the way a photocopy of a photocopy resembles the original.
Traffic dips. The SEO agency blames the dev release, the developers blame the redesign, the designer blames the brief, and everyone's technically right, which is the problem. When four vendors each own a fragment, a miss belongs to nobody, and you spend the retro arbitrating instead of fixing.
Relaying decisions between vendors, re-explaining context, chairing the calls where they finally meet: coordination is a real job, and it's being done free, by you. You're paying four specialists and donating the fifth role, the one that determines whether the other four compound or collide.
The ads agency optimises spend. The SEO shop optimises rankings. The developers optimise velocity. And revenue, the number all of it exists for, is nobody's KPI. Each vendor can hit their target in a quarter where the business misses its own. That's not four failures; it's one structural one.
Everything the pile currently does, run by one senior team as integrated digital marketing services: each page below shows one part of the machine in full.
It shouldn't be one. Engagements start with a single discipline and absorb the rest as contracts wind down, and the process and pricing are public, so you can inspect the machinery before moving anything.
A short call listing who currently does what, which contracts end when, and where the hand-offs break. No pitch: the output is a map of the sprawl, which you keep either way.
Once we have a complete brief, we confirm the date you will receive your written proposal. It names which discipline moves first, what stays put for now, and what the like-for-like cost looks like against the current invoices, with the workings shown.
One team takes over one lane and starts shipping while your other vendors keep running. Judge the difference on work, not slideware.
As each vendor contract ends, its lane joins the same roadmap and the same weekly report. No big-bang migration, no hostage handover, just fewer invoices each quarter.
A solution spans several disciplines, so where the engagement includes it, it runs in one Prism workspace you log into: one request queue, one task list and one weekly review across all of it.
One request list, one task list, one review.
Each decision recorded, with the expectation attached.
Fully loaded. Unmeasured spend shows as unknown, never zero.

Topical authority plus answer-engine optimisation (AEO): structured data, answer-first content, entity cleanup. Organic up 127% in five months, with citations in AI Overviews for money queries.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
No, and you shouldn't. The standard path is one discipline first, chosen because its contract is ending or its pain is loudest, delivered alongside your existing vendors. Each lane that moves joins the same roadmap and weekly report, so the value of consolidation becomes visible before you've committed the rest. A big-bang switch maximises risk for no benefit; contract-by-contract migration means the worst case is that one lane got better and nothing else changed.
Nothing dramatic. Vendors who perform can stay: we've run lanes alongside incumbent agencies for years, and a working relationship is worth keeping. What changes is that their work lands on one shared roadmap, so overlaps get visible: paid bidding on terms organic already wins, two teams touching the same template. One honest caveat: we're not neutral, since we benefit when lanes consolidate. That's why every recommendation to replace a vendor comes with the workings shown, and the decision stays yours.
Less than the pile is. With five vendors you already have five single points of failure, plus a sixth: you, the only person holding the whole picture. Here the engagement runs as a pod, not a person. It's a named coordinator, documented decisions, work in your accounts and repositories, and notice periods agreed upfront so nothing can be switched off overnight. If we ever stop performing, you leave with documentation and your assets, which is more than most vendor break-ups can say.
It would be, if it were four generalists. It's not. Integrated marketing services here means the same specialist disciplines your vendors sell, employed under one roof: SEO people who do SEO, engineers who build storefronts, designers who design. What consolidation changes isn't the depth of any discipline; it's that they plan in the same room. The developer knows the campaign date, the SEO lead sees the release schedule, and the strategy survives contact with delivery because nobody has to re-explain it across a contract boundary.
One report, weekly, tied to the commercial number, with the per-discipline detail underneath rather than instead. You see what shipped, what's next and what it moved, in one document, from one accountable person. Channel-level data stays available for anyone who wants to dig: dashboards and accounts are yours, in your name. What disappears is the monthly ritual of reconciling four vendor decks that each declare victory while the number you care about stays flat.
Not automatically, and we won't pretend otherwise: senior work costs senior money wherever you buy it, and integrated marketing solutions are no exception. The savings that are real come from killed duplication: overlapping tools and licences, paid media bidding on queries organic already owns, the same context briefed four times, and the management hours you currently donate. The consolidation proposal prices like-for-like against your current invoices so you can see the comparison in your own numbers, not our adjectives.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings. If the website review shows your vendors are serving you well, you'll have it in writing, and if it shows the seams, you'll see exactly where.
Reply within four business hours (typical) · One weekly report · NDA standard
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