WooCommerce that runs on engineering, not plugins.
WooCommerce development done properly: custom code where the store needs it, a plugin list audited rather than accumulated, and checkout, payments and shipping wired by engineers who work in WordPress every week.
Reply within four business hours (typical) · Clear IP & Ownership Terms
In one answer
PixelCrayons builds, extends and rescues WooCommerce stores: custom extensions, payment and shipping integrations, and performance work on WordPress-native commerce. A senior pod ships bespoke extension code instead of plugin stacks, a checkout that doesn't leak orders, and a straight answer when WooCommerce isn't the right platform. 4,500+ projects delivered since 2004. IP and ownership terms are agreed before work starts. Direct for brands, white-label for agencies.
Fit check
Is WooCommerce right for you?
Right for you if
Content and commerce genuinely belong together, and your team already works in WordPress
You want to own the stack outright, with no per-order platform fee
The true total of hosting, patching and plugin upkeep works out less than a managed platform's fees
Not the right fit if
Nobody on your side wants to think about hosting, patching or plugin upkeep
Your catalogue is enterprise B2B with complex pricing (Magento usually fits better)
You'd rather stop operating infrastructure entirely (a managed platform removes that burden for a fee)
4,500+ projects delivered since 2004✦
Extensions written, not stacked✦
Migrations mapped before anything moves✦
Clear IP & Ownership Terms✦
Reply within four business hours (typical)✦
White-label delivery for agencies✦
4,500+ projects delivered since 2004✦
Extensions written, not stacked✦
Migrations mapped before anything moves✦
Clear IP & Ownership Terms✦
Reply within four business hours (typical)✦
White-label delivery for agencies✦
In every engagement
What a WooCommerce build actually includes.
01
Commerce on WordPress's grain
WooCommerce's real advantage is that the store and the content live in one system. Product pages, buying guides and the blog that ranks for them, all edited by the same team in the same admin. We build the catalogue as properly structured data with clean templates, so the store benefits from WordPress instead of fighting it. The engineering discipline underneath is the same one our WordPress development team applies to every build.
Every build
02
Extensions written, not stacked
The lesson from WordPress rescues holds doubly for commerce: plugins don't fix architecture. Where your store needs custom behaviour (pricing rules, checkout fields, product configurators), we write a namespaced, update-safe extension. Not three plugins chained together in the hope their next updates agree. What remains from the plugin ecosystem is audited: maintained, necessary, and earning the script weight it adds to every page a buyer touches.
Every build
03
Payments, shipping and tax, wired and tested
Gateways for the payment methods your market actually uses, carrier integrations with live rates, and tax rules that survive an audit. Every failure state (declined cards, address mismatches, out-of-stock races) is handled before launch, not reported by your first customer. Order data flows on to fulfilment, accounting and email so your team stops re-keying and your reports stop arguing.
Before launch
04
Performance treated as a checkout feature
A cart page can't be cached like a brochure page, so speed has to be engineered. Object caching, database hygiene as orders accumulate, script budgets per template, and hosting that fits a store. Core Web Vitals are measured on every release and treated as a gate. For stores that are already slow, our Performance service runs the same discipline as a standalone rescue.
Every release
05
Honest platform advice, both directions
Sometimes the right WooCommerce roadmap is leaving WooCommerce, and we'll say so with arithmetic rather than allegiance. Maybe hosting, patching and plugin upkeep cost more than a managed platform's fees, or the store has outgrown WordPress. Then we map the move, every product, order and ranking URL, before anything switches. That's our Migrations service, and it works in both directions.
We sign your NDA (or ours) and walk the store together: theme state, plugin list, gateway setup, hosting, what's leaking orders today. No discovery fee.
02
Complete brief
Proposal, itemised and priced
Once we have a complete brief, we confirm the date you will receive your proposal. A written scope listing exactly what ships (extensions, integrations, performance work, migration plan) in what order and for how much. Deliverables, not day rates.
03
Week 1
Pod assembled, repo live
WooCommerce engineers assigned, theme and extensions under version control in your accounts. Staging stood up, with a safe deployment path proven before changes ship.
04
Start
Working software on staging
Working software on staging, demoed on a call: a rebuilt checkout, a custom extension, a measurably faster catalogue. Then the build runs in fixed blocks of work, each ending in a demo.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
Each decision recorded, with the expectation attached.
How we report it, in Prism
The store readiness checklist, before launch day.
What you receive in month one
A commerce build is reported against a launch checklist agreed before the build starts. In the first month you receive the catalogue and data audit with every field mapped, the integration map covering payments, shipping, tax and stock, and the checkout test plan with the orders that must complete before go-live. The weekly review in Prism tracks the checklist, not the mood in the room.
01Catalogue and data audit: products, variants, customers and orders, field by field
02Integration map: payments, shipping, tax, stock and email, with owners
03Checkout test plan: the orders, payment types and edge cases that must pass
04Performance budget: page weight and response targets for key templates
05Launch checklist: what must be true on the day, and who signs each line
When WooCommerce was the platform being left, not chosen.
Pet Care · United Kingdom
Shopify migration · Our own commerce team
FleaSolve: moving a vet-grade brand off WooCommerce, onto Shopify.
The UK's only domestic manufacturer of vet-grade flea and tick treatment for cats and dogs needed its direct-to-consumer site to perform like its marketplace listings already did. We migrated it from WooCommerce to a trust-focused Shopify 2.0 build.
WooCommerce is one answer to 'how should we sell online'. If your question is the platform itself, the move, or the speed, these are the services next door.
Plugin-generated duplicate pages, crawlable cart URLs, thin product variants: WooCommerce inherits WordPress's SEO failure modes and adds commerce-specific ones. Our WordPress SEO and eCommerce SEO services work that exact grain, on the same roadmap as the build.
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
It's the right platform when content and commerce genuinely belong together (a store that sells through editorial, a publisher adding products, a team already fluent in WordPress) and when you want full ownership of the stack with no platform fees per order. It's the wrong platform if nobody on your side wants to think about hosting, patching and plugin upkeep. A managed platform like Shopify removes that burden for a monthly fee, and for many D2C brands that trade is worth it. Enterprise B2B catalogues with complex pricing usually justify Magento instead. We build on all of them, so the recommendation follows your store, not our preference.
Usually, yes, and usually without a rebuild. Most struggling WooCommerce stores share a diagnosis: a heavy theme, a plugin for every feature, generic hosting and a database that has never been maintained. Plugins don't fix architecture, so a rescue starts with an audit of what's actually running, then surgery: replacing plugin stacks with lean extension code, budgeting scripts per template, fixing the caching strategy around the cart and getting hosting that fits a store. We only recommend starting over when the audit shows surgery would cost more, and we show you that arithmetic.
Sometimes, and a WooCommerce agency should still be able to say so. If the true total of hosting, maintenance and developer time exceeds a managed platform's fees, or your team wants to stop operating infrastructure entirely, moving makes sense. If you value stack ownership, WordPress-native content or zero per-transaction platform economics, staying and engineering properly makes sense. If you do move, the method is what matters: products, customers, orders and every ranking URL inventoried and mapped before anything switches. Our Migrations service runs that playbook in either direction.
A checkout rebuild, a full store build and a rescue are different projects, so we scope timelines per engagement rather than quoting one number. Once we have a complete brief, we confirm the date you will receive your itemised proposal. Focused extension or integration work lands in weeks. A full store with migration and ERP wiring takes months, and if a date is at risk you hear it early, with options.
Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Because WooCommerce and WordPress are open source under the GPL, there's no platform licence sitting on top of your store either. Documentation and credentials are handed over as we go, so any competent WooCommerce team could take over tomorrow. No proprietary frameworks, no ransom at handover.
Yes, WordPress commerce is among the most common work agencies hand us, because it's high-volume delivery their senior engineers don't want to staff. Your project tools, your client calls, our engineers behind the scenes. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. If WooCommerce builds are the gap in your agency's offer, this is the quiet way to close it.
Tell us where the store is stuck: checkout, plugins, speed, or the platform question itself. Once we have a complete brief, we confirm the date you will receive your itemised proposal, and the estimate is yours to keep either way.
