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WooCommerce

WooCommerce that runs on
engineering, not plugins.

WooCommerce development done properly: custom code where the store needs it, a plugin list audited rather than accumulated, and checkout, payments and shipping wired by engineers who work in WordPress every week. First working deliverable within 14 days of the NDA.

First deliverable in 14 days · You own the code

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons builds, extends and rescues WooCommerce stores: custom extensions, payment and shipping integrations, and performance work on WordPress-native commerce. A senior pod ships your first working deliverable within 14 days of NDA: bespoke extension code instead of plugin stacks, a checkout that doesn't leak orders, and a straight answer when WooCommerce isn't the right platform. 2,500+ projects delivered since 2004. You own every line. Direct for brands, white-label for agencies.

Fit check

Is WooCommerce
right for you?

Right for you if
  • Content and commerce genuinely belong together, and your team already works in WordPress
  • You want to own the stack outright, with no per-order platform fee
  • The true total of hosting, patching and plugin upkeep works out less than a managed platform's fees
Not the right fit if
  • Nobody on your side wants to think about hosting, patching or plugin upkeep
  • Your catalogue is enterprise B2B with complex pricing (Magento usually fits better)
  • You'd rather stop operating infrastructure entirely (a managed platform removes that burden for a fee)
  • 2,500+ projects shipped since 2004
  • 14 days from NDA to first deliverable
  • Extensions written, not stacked
  • Migrations mapped before anything moves
  • You own the theme and extension code
  • Proposals in 48 hours, itemised, priced
  • White-label delivery for agencies
In every engagement

What a WooCommerce build
actually includes.

01

Commerce on WordPress's grain

WooCommerce's real advantage is that the store and the content live in one system. Product pages, buying guides and the blog that ranks for them, all edited by the same team in the same admin. We build the catalogue as properly structured data with clean templates, so the store benefits from WordPress instead of fighting it. The engineering discipline underneath is the same one our WordPress development team applies to every build.

Every build
02

Extensions written, not stacked

The lesson from WordPress rescues holds doubly for commerce: plugins don't fix architecture. Where your store needs custom behaviour (pricing rules, checkout fields, product configurators), we write a namespaced, update-safe extension. Not three plugins chained together in the hope their next updates agree. What remains from the plugin ecosystem is audited: maintained, necessary, and earning the script weight it adds to every page a buyer touches.

Every build
03

Payments, shipping and tax, wired and tested

Gateways for the payment methods your market actually uses, carrier integrations with live rates, and tax rules that survive an audit. Every failure state (declined cards, address mismatches, out-of-stock races) is handled before launch, not reported by your first customer. Order data flows on to fulfilment, accounting and email so your team stops re-keying and your reports stop arguing.

Before launch
04

Performance treated as a checkout feature

A cart page can't be cached like a brochure page, so speed has to be engineered. Object caching, database hygiene as orders accumulate, script budgets per template, and hosting that fits a store. Core Web Vitals are measured on every release and treated as a gate. For stores that are already slow, our Performance service runs the same discipline as a standalone rescue.

Every release
05

Honest platform advice, both directions

Sometimes the right WooCommerce roadmap is leaving WooCommerce, and we'll say so with arithmetic rather than allegiance. Maybe hosting, patching and plugin upkeep cost more than a managed platform's fees, or the store has outgrown WordPress. Then we map the move, every product, order and ranking URL, before anything switches. That's our Migrations service, and it works in both directions.

When it's right
The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
First 14 days

NDA to working software,
in two weeks flat.

01
Days 1 to 2

NDA signed, store walked

We sign your NDA (or ours) and walk the store together: theme state, plugin list, gateway setup, hosting, what's leaking orders today. No discovery fee.

02
Within 48 hrs

Proposal, itemised and priced

A written scope listing exactly what ships (extensions, integrations, performance work, migration plan) in what order and for how much. Deliverables, not day rates.

03
Week 1

Pod assembled, repo live

WooCommerce engineers assigned, theme and extensions under version control in your accounts. Staging stood up, with a safe deployment path proven before changes ship.

04
Day 14

First deliverable ships

Working software on staging, demoed on a call: a rebuilt checkout, a custom extension, a measurably faster catalogue. Then the build runs in fixed blocks of work, each ending in a demo.

Inside Prism

Your engagement, week to week,
in one workspace.

Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The store readiness checklist,
before launch day.

What you receive in month one

A commerce build is reported against a launch checklist agreed before the build starts. In the first month you receive the catalogue and data audit with every field mapped, the integration map covering payments, shipping, tax and stock, and the checkout test plan with the orders that must complete before go-live. The weekly review in Prism tracks the checklist, not the mood in the room.

  • 01Catalogue and data audit: products, variants, customers and orders, field by field
  • 02Integration map: payments, shipping, tax, stock and email, with owners
  • 03Checkout test plan: the orders, payment types and edge cases that must pass
  • 04Performance budget: page weight and response targets for key templates
  • 05Launch checklist: what must be true on the day, and who signs each line

Related workD2C fragrance retailer: the replatform that stopped being scary.Commerce · Gulf · A different discipline, so it is linked here rather than presented as proof of this one.

A real migration, the other direction

When WooCommerce
was the platform being left, not chosen.

Delivery team coordinating a multi-location healthcare website rollout
Pet Care · United Kingdom
Shopify migration · Our own commerce team

FleaSolve: moving a vet-grade brand off WooCommerce, onto Shopify.

The UK's only domestic manufacturer of vet-grade flea and tick treatment for cats and dogs needed its direct-to-consumer site to perform like its marketplace listings already did. We migrated it from WooCommerce to a trust-focused Shopify 2.0 build.

Read the full case study
Related services

The WordPress route,
and the others.

WooCommerce is one answer to 'how should we sell online'. If your question is the platform itself, the move, or the speed, these are the services next door.

A WordPress store has WordPress SEO problems.

Plugin-generated duplicate pages, crawlable cart URLs, thin product variants: WooCommerce inherits WordPress's SEO failure modes and adds commerce-specific ones. Our WordPress SEO and eCommerce SEO services work that exact grain, on the same roadmap as the build.

Questions

Frequently
asked.

It's the right platform when content and commerce genuinely belong together (a store that sells through editorial, a publisher adding products, a team already fluent in WordPress) and when you want full ownership of the stack with no platform fees per order. It's the wrong platform if nobody on your side wants to think about hosting, patching and plugin upkeep. A managed platform like Shopify removes that burden for a monthly fee, and for many D2C brands that trade is worth it. Enterprise B2B catalogues with complex pricing usually justify Magento instead. We build on all of them, so the recommendation follows your store, not our preference.

Usually, yes, and usually without a rebuild. Most struggling WooCommerce stores share a diagnosis: a heavy theme, a plugin for every feature, generic hosting and a database that has never been maintained. Plugins don't fix architecture, so a rescue starts with an audit of what's actually running, then surgery: replacing plugin stacks with lean extension code, budgeting scripts per template, fixing the caching strategy around the cart and getting hosting that fits a store. We only recommend starting over when the audit shows surgery would cost more, and we show you that arithmetic.

Sometimes, and a WooCommerce agency should still be able to say so. If the true total of hosting, maintenance and developer time exceeds a managed platform's fees, or your team wants to stop operating infrastructure entirely, moving makes sense. If you value stack ownership, WordPress-native content or zero per-transaction platform economics, staying and engineering properly makes sense. If you do move, the method is what matters: products, customers, orders and every ranking URL inventoried and mapped before anything switches. Our Migrations service runs that playbook in either direction.

A checkout rebuild, a full store build and a rescue are different projects, so we scope timelines per engagement rather than quoting one number. What's fixed is the start: an itemised proposal within 48 hours and a first working deliverable on staging within 14 days of the NDA. Focused extension or integration work lands in weeks. A full store with migration and ERP wiring takes months, and if a date is at risk you hear it early, with options.

You do, from day one. The theme, custom extensions and every integration live in repositories under your accounts, with IP assignment written into the contract. Because WooCommerce and WordPress are open source under the GPL, there's no platform licence sitting on top of your store either. Documentation and credentials are handed over as we go, so any competent WooCommerce team could take over tomorrow. No proprietary frameworks, no ransom at handover.

Yes, WordPress commerce is among the most common work agencies hand us, because it's high-volume delivery their senior engineers don't want to staff. Your project tools, your client calls, our engineers behind the scenes. NDA-backed, with a clause signed at the start that we never approach your clients, during the engagement or after it. If WooCommerce builds are the gap in your agency's offer, this is the quiet way to close it.

Get a store that sells,
on a stack you own.

Tell us where the store is stuck: checkout, plugins, speed, or the platform question itself. Itemised proposal in 48 hours, first working deliverable within 14 days of the NDA, and the estimate is yours to keep either way.

48-hour proposals · NDA standard · You own the code

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