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SEO that wins the click
and the citation.

Rankings still pay the bills. But your buyers now also ask ChatGPT, Perplexity and Google AI Overviews, so we optimise for both: technical foundations Google trusts, content engines can quote, and authority that compounds year over year.

Audit delivered in 48 hours · No retainer required

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons is an SEO company whose SEO service covers the full stack: technical health, content, links and AI-search visibility. A named strategist runs a monthly cycle of fixes, publishing and authority building, reported weekly against traffic and revenue, not vanity metrics. The published case that anchors it is on this page: one engagement, numbers in, never averaged. Direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • One published SEO case, numbers in, on the work page
  • Audits in 48 hours, free, no retainer
  • Links earned through content and digital PR, never bought
  • Weekly review in Prism, tied to revenue
  • 500+ SEO engagements since 2004
  • Built to Google's guidelines, not around them
Which SEO you need

Most people need two of these.
Here is how to tell which.

Fourteen professional SEO services, grouped by the question that decides where an engagement starts. Every one is led by someone who does that kind of SEO all day, not a generalist stretching to fit.

Is anything blocking you from ranking at all?

Start with the foundations. If pages are not indexed, redirects chain, the site is slow on real devices or two pages compete for one query, no amount of content or authority work compensates: you are pouring effort into a container with a hole in it. The free review says within days whether that is you. If the site is sound, the constraint is one of two things. Either buyers ask questions you have no page for, which is a content programme. Or competitive pages lose to deeper backlink profiles, which is authority: the slowest lever, and the one most often skipped because it is the hardest to fake progress on.

Start here

How do your buyers search: by place, by catalogue, or by committee?

A business people find by city, a catalogue of ten thousand products, a subscription bought by a committee and a service bought after weeks of research behave differently enough to need different plans. Local is map results, profile completeness and per-location pages. eCommerce is category architecture and faceted-navigation control at scale. B2B optimises for a small number of high-value queries rather than volume; SaaS goes deep against a long, multi-stakeholder cycle. Past tens of thousands of URLs and several release owners, the job becomes governance and sequencing, which is most of what enterprise SEO is.

Model

Is your platform the constraint?

If the recurring problems are platform-shaped (theme bloat, plugin conflicts, template-level markup you cannot change per page), platform-specific work is more direct than generic advice that assumes you can edit anything.

Platform

Does search mean more than your website?

YouTube is the second-largest search engine on its own, and its results surface inside Google too. A channel with no metadata, chapter or caption discipline loses views a properly optimised one would keep, on top of whatever your website already ranks for.

Beyond the site

Do you work in a trade whose search patterns are already known?

Two verticals get their own programmes because the queries, the page types and the map-pack behaviour are specific enough to be worth writing down: construction firms found per trade and per project, and property businesses whose listing feed never sits still.

Vertical

Still unsure? That is what the free review is for. It names which of these is actually your constraint before anyone quotes for anything, and it is genuinely common for the answer to differ from what the enquiry assumed.

Buyers don't just Google anymore.

A growing share of research ends inside ChatGPT, Perplexity and AI Overviews, without a single click. Our AI-search services make sure the answer they get includes you.

What search became

Ranking and being cited
are now two different jobs.

Ranking gets you into the set of pages an engine reads. Being cited depends on what the page does once it is there. A page that buries its answer in the fourth paragraph is quoted by nobody. A page that answers in its opening lines, carries clean structured data and names its brand, products and people consistently (its entities, in search terms) gets lifted into the answer.

Every retainer here carries that layer: schema (the structured data that tells machines what a page is) and entity upkeep, answer-first formatting, and crawler access checks for ChatGPT, Perplexity and AI Overviews. AEO and GEO exist as named services for when AI visibility is the whole job. One caveat, stated plainly: nobody outside those systems can guarantee a citation the way a ranking can be tracked. The work raises the odds and makes them measurable. That is the accurate promise, and the only one we make.

First 30 days

Audit to traction,
week by week.

01
Days 1 to 2

Audit & baseline

Technical and content website review, competitor gap analysis, and a baseline of every metric we'll be judged against.

02
Week 1

Roadmap, priced

A prioritised fix list ranked by revenue impact versus effort, you approve what ships before anything starts.

03
Weeks 2 to 4

Quick wins shipped

Technical fixes live, first content published, structured data deployed. Movement you can see in Search Console, not just a slide.

04
Month 2+

Compound & report

The monthly cycle begins: publish, earn links, fix, report. Rankings build on rankings: that's the point of SEO done properly.

Inside Prism

Your engagement, week to week,
in one workspace.

Your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.

  • 01

    Requests and approvals, in one place

    Raise a request in your workspace, approve a piece of work, and see who owns it and when it is due.

  • 02

    Owned tasks and routines

    Every task has one owner and a date. Recurring work runs as a routine, so nothing depends on someone remembering.

  • 03

    A weekly review with decisions recorded

    Each decision is written down with the expectation attached: what we expect to change, and by when.

  • 04

    Cost per qualified lead, fully loaded

    Where we run media, Prism divides media, people, tools and retainers by qualified leads. Unmeasured spend shows as unknown, never zero.

  • 05

    Every action recorded, checked against the outcome

    What we did and what happened sit side by side, so the next review starts from evidence rather than memory.

Proof

From invisible to
answer-engine cited.

Two SaaS professionals mapping content and search architecture in a modern office
SaaS · United Kingdom
Direct engagement · 5 months

B2B SaaS platform: organic became the #1 pipeline source.

Topical authority built from a standing start, plus the AI-search layer: schema, answer-first content, entity cleanup. The traffic figure on the card took five months, with citations in AI Overviews on the money queries the sales team cares about.

+127%
Organic traffic growth, published SaaS case
5 mo
To result
Read the full case
Questions

Frequently
asked.

Retainers are scoped to your market and goals rather than a one-size package: a single-location local business and a 10,000-page enterprise site need very different programmes. Every proposal itemises exactly what ships each month (technical fixes, content pieces, links earned, reporting) so you are comparing deliverables, not vague hours. You will have a written, priced scope within 48 hours of the first call, and no retainer is required for the initial audit.

Quick technical wins land in the first weeks. Meaningful ranking and traffic movement usually shows over the months that follow, compounding after that. Competitive markets take longer; we set that expectation honestly, per keyword group, before any contract is signed. The earliest signal is in Search Console: impressions on the keyword groups we targeted move before clicks do, so the weekly report tracks impressions per group first. If a group's impressions do not move across the following reports, the plan for that group changes and the report says why.

No. Rankings are Google's decision, not ours, and not any agency's. Our contract binds the work instead: audits delivered, fixes shipped, content published, links earned, reported weekly. Judge us on the published case above, written up in full rather than averaged.

Every engagement gets a named strategist and PM, monthly technical health checks with fixes shipped, and content against an agreed topical map. There's also digital-PR link earning, structured-data upkeep, and a weekly review in Prism tied to revenue, not vanity metrics. Every content piece ships with its brief, target query and internal-link plan, so you can audit exactly why it exists.

Yes, every SEO engagement includes an AI-search layer: schema and entity work so machines can parse you, answer-first structure so engines can quote you, and crawler access checks so they can reach you. Also available standalone as AEO and GEO.

Either, and the brief is the same in both cases. Our writers work from the topical map and a brief that names the target query, the question the page must answer in its opening lines and the internal links it needs; your subject experts review before anything publishes. Teams with in-house writers keep writing and we supply the map, the briefs and the technical layer. Every piece ships with its brief attached, so six months later you can still see why it exists.

Read access to Google Search Console and GA4, a way to ship changes (CMS access or a developer who can), and an hour with whoever knows which queries bring in money. The audit runs on the first two; the roadmap needs the third. If the site sits with another agency or an in-house team, we work alongside them. A large share of our SEO work already runs inside someone else's process, and 100+ agencies resell it under their own name.

Yes. 100+ agencies ship our SEO under their own brand: your reporting templates, your client calls, our delivery. NDA-backed, with a contractual commitment never to approach your clients and a 12-month post-engagement blackout.

Find out what's holding
your rankings back.

Free SEO review, delivered in 48 hours, with the fix list ranked by revenue impact. Keep it whether or not we ever work together.

48-hour turnaround · No retainer required · NDA standard

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