Marketing ROI, modelled
before you commit to it.
Put in what you actually spend, what you actually close, and a lift percentage you choose. The arithmetic runs in the open, on your numbers only.
Free, no signup · Proposal in 48 hours if you want a real number
This is a planning tool: every figure above comes from the numbers you typed and the lift percentage you chose. It is not a PixelCrayons benchmark, an average across our clients, or a guarantee. A real, itemised proposal replaces this estimate with a written figure scoped to your actual work.
This calculator projects extra revenue from a conversion or traffic lift you set yourself. It is arithmetic on your inputs, not a PixelCrayons benchmark. Enter your monthly spend, current leads or sales, and average deal value. Move the lift slider to the scenario you want to test. Every output updates instantly and traces back to a number you typed.
Three inputs,
arithmetic you can check yourself.
The calculator multiplies your monthly leads or sales by your average deal value to get current revenue. It then applies the lift percentage you choose to project extra leads, extra monthly revenue and extra annual revenue. If you entered a spend figure, it also shows extra revenue as a multiple of that spend.
The lift is yours to set, because no average across industries and starting points would hold. For reference points, two published engagements: +127% organic traffic in five months for a UK B2B SaaS, and 340% revenue growth in seven months for a Gulf D2C retailer. Both single engagements, both written up in full on the work pages. A proposal turns your slider into a figure we will sign.
Frequently
asked.
Nowhere meaningful: they're placeholder starting values so the calculator isn't blank, not a claimed typical client. Replace all three with your own figures before reading the output. The tool is only honest once every input is yours.
No. We don't publish an average lift, because it would flatten different starting points, industries and engagement types into one misleading number. Set the slider as a scenario and see what it implies; the two published cases above are the reference points.
No. This is a planning aid, not a forecast we commit to. A written proposal is the only place an accountable number lives.
Turn the scenario
into a written number.
Send us the same inputs and we'll come back with a real, itemised proposal, priced to your actual work, not a slider, within 48 hours.
48-hour turnaround · No retainer required · NDA standard
Last updated