The performance marketing agency that referees your channels.
For budgets already split across three or more paid channels. One measurement plan built before spend moves, Google, Meta, LinkedIn and remarketing planned as one budget that shifts monthly on evidence, and attribution that admits what it cannot see across a long B2B cycle.
Free cross-channel review · Measurement sprint before any budget scales
In one answer
PixelCrayons' performance marketing service is for companies running three or more paid channels: one measurement plan, one budget across Google, Meta, LinkedIn and remarketing, and attribution reported with its assumptions stated. It starts with a measurement sprint, a fixed scope at a fixed price with an end date: server-side, consent-aware tracking, conversion events defined against revenue or pipeline rather than form-fills, offline and CRM conversions imported where they exist. Then the cross-channel programme: one quarterly budget, rebalanced monthly on evidence, with platform numbers, analytics numbers and blended cost per acquisition reported side by side. Built for B2B and long sales cycles, where last-click attribution flatters the wrong channel. Direct for brands, white-label for agencies.
Measurement sprint before any budget scales✦
Attribution reported with its assumptions stated✦
Budget moved between channels monthly, in writing✦
CRM and offline conversions imported where they exist✦
Channels not worth running named in the plan✦
Cross-channel review, free✦
Measurement sprint before any budget scales✦
Attribution reported with its assumptions stated✦
Budget moved between channels monthly, in writing✦
CRM and offline conversions imported where they exist✦
Server-side, consent-aware conversion tracking built and verified before budgets move. Conversion events are defined against revenue or pipeline rather than form-fills, and offline and CRM conversions are imported where they exist. The setup is checked against real orders or opportunities, gaps written down. The commonest fault we find in a multi-channel audit is an account optimising toward an event that fires wrong. A thank-you page that loads twice; a form that counts a bounce as a lead. Fixing that is the least glamorous, highest-return work we do.
Weeks 1 to 3
02
Attribution with the working shown
Platform-reported numbers, analytics-reported numbers and blended cost per acquisition side by side, with the gaps between them explained rather than hidden. For long cycles the report says what the model can and cannot see. A LinkedIn click in one quarter and a closed deal in the next are matched through the CRM, not guessed from last click. When an assumption changes your numbers, the report says so.
Every report
03
One budget, channels compete for it
Google, Meta, LinkedIn and remarketing planned as a single quarterly programme with one target, then rebalanced monthly in writing. Money moves from the channel that is coasting to the one that is earning. The plan names the channels not worth running at all. It can, because the fee is set for the quarter and doesn't change when budget moves between channels, so no channel has a line item to defend.
Rebalanced monthly
04
LinkedIn and the B2B cycle
Named-account and persona targeting on LinkedIn for pipeline that closes over months, judged against pipeline stages and CRM conversions rather than form fills. It is often the most expensive click in the plan and sometimes the only one that reaches a buying committee. The ledger decides which, quarter by quarter.
Where cycles are long
05
Creative and landing pages, one team
Hooks, formats and angles tested weekly, with results logged win, lose or inconclusive. Landing pages built, tested and iterated by our own designers and developers. The click and the conversion are one job, so there is no seam for two agencies to blame each other across.
Weekly
30
Your first 30 days
Audit to one accountable budget.
01
Days 1 to 2
Cross-channel audit
Every active channel, LinkedIn included, reviewed for tracking, attribution setup, creative history and the pages the money points at. We also check whether your CRM can tell the programme what closed. A revenue or pipeline baseline is recorded so we're judged against real numbers.
02
Week 1
Programme, priced
One plan across the channels worth running, with the channels not worth running named too. The measurement sprint is quoted separately if your tracking cannot yet be trusted. Itemised and priced; you approve it before anything changes in your accounts.
03
Weeks 2 to 3
The measurement sprint
Server-side tracking, consent handling and conversion definitions corrected, and CRM and offline conversions imported. The whole setup is verified against real orders or pipeline before spend moves. Optimising on broken data compounds the breakage, so this sequencing is non-negotiable.
04
Month 1+
Rebalance, report, repeat
Monthly budget moves between channels, argued from the numbers, and weekly creative tests. Reporting shows platform numbers beside analytics numbers with the difference explained. Wins scale; losses stop; everything is logged.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.
Proof
The channel mix moved. That was the point.
Commerce · Gulf
Via agency partner · white-label
D2C fragrance retailer: paid rebuilt on one roadmap.
Paid media relaunched alongside the store rebuild and SEO: one budget conversation instead of two, paid covering the terms organic hadn't won yet and pulling back where it had, query data fed back into the SEO plan, all reported weekly against revenue. The published record doesn't name the ad platforms, so neither does this card. Revenue up 340% across the seven-month engagement; that's the model working.
The programme draws on the channel specialisms in our PPC practice, with the conversion side owned by CRO and lifecycle follow-up through email marketing. Running one or two channels? PPC management is the right page.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
Can you guarantee first-page rankings?
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
It holds a paid budget accountable across channels rather than running each channel as its own retainer. In practice that is three jobs: a measurement plan the whole programme reports against (server-side tracking, conversions defined against revenue or pipeline, CRM and offline conversions imported), one budget across Google, Meta, LinkedIn and remarketing that moves monthly on evidence, and attribution reported with its assumptions stated. The name gets used loosely, often as another word for paid media agency; the test is whether the agency will move budget out of a channel it manages. We will, because our fee is set for the quarter and doesn't change when budget moves between channels.
PPC management runs Google Ads, Meta Ads and remarketing well: a named specialist per platform, tracking verified, waste cut, creative tested weekly and budget rebalanced monthly inside those accounts. If that is your paid mix and your conversion data can be trusted, PPC is the right page and the cheaper one. Performance marketing is for the situation PPC does not cover: three or more channels including LinkedIn, a sales cycle long enough that platform attribution is guessing, conversions that only exist in a CRM or offline, and a budget that needs one owner deciding between channels rather than a specialist optimising within each. The measurement sprint and the cross-channel programme exist for that buyer.
The answer has two parts. Structurally: a verified measurement setup within three weeks, a full cross-channel programme within a month, and monthly rebalancing from there. That's contractual. Commercially: it depends on your margins, your market, your creative and your sales cycle, and we won't invent a return-on-ad-spend number to close a deal. On a long B2B cycle the first quarter mostly proves the measurement works; the budget moves that pay off show up in pipeline before they show up in revenue, and the report says which is which. What we commit to is that every report shows real revenue or pipeline against real spend, and that budget moves when the numbers say so.
Yes: designed, built and tested by our own team as part of the programme rather than someone else's job. The commonest failure we audit isn't bad ads; it's good ads pointed at pages that can't convert, with an agency on each side of the seam blaming the other. One team on both sides removes the seam.
The cross-channel audit takes two days. Once we have a complete brief, we confirm the date you will receive your priced programme. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed, and the measurement sprint runs two to three weeks depending on how broken things are: one consent banner and one checkout is a week; three domains, an app and a CRM handoff is the top of the range. We don't scale spend until tracking is verified, so the first weeks are deliberately about foundations, not fireworks.
Use tests you can check before signing. Will the agency move budget out of a channel it manages? Does it fix measurement before any budget scales, and report platform and analytics numbers side by side with assumptions stated? Do your ad accounts stay in your name? We meet each one: budget moves monthly in writing, measurement is fixed first, and your accounts stay yours throughout.
Two shapes, both on the rate card. The measurement and tracking sprint is a fixed one-time quote, scoped to how broken the setup is. The cross-channel programme is a monthly fee, three-month minimum, driven by how many channels run and how much creative they need: two channels with a monthly creative refresh sit low, four channels fed weekly sit at the top. Media spend is billed to you by each ad platform and is never part of the fee, and your ad accounts stay in your name throughout.
Yes. The full programme ships under partner agencies' brands: your reporting templates, your client calls, our media buyers and analysts. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. One wholesale rate card covers it alongside every other discipline.
The cross-channel audit shows where spend is earning, where it's leaking, whether your tracking can be trusted, and which channels deserve less. Yours to keep either way. If the answer is that your current setup is fine, or that PPC management is all you need, the audit says that too.
