The performance marketing agency
that referees your channels.

It holds a paid budget accountable across channels rather than running each channel as its own retainer. In practice that is three jobs: a measurement plan the whole programme reports against (server-side tracking, conversions defined against revenue or pipeline, CRM and offline conversions imported), one budget across Google, Meta, LinkedIn and remarketing that moves monthly on evidence, and attribution reported with its assumptions stated. The name gets used loosely, often as another word for paid media agency; the test is whether the agency will move budget out of a channel it manages. We will, because our fee is set for the quarter and doesn't change when budget moves between channels.

PPC management runs Google Ads, Meta Ads and remarketing well: a named specialist per platform, tracking verified, waste cut, creative tested weekly and budget rebalanced monthly inside those accounts. If that is your paid mix and your conversion data can be trusted, PPC is the right page and the cheaper one. Performance marketing is for the situation PPC does not cover: three or more channels including LinkedIn, a sales cycle long enough that platform attribution is guessing, conversions that only exist in a CRM or offline, and a budget that needs one owner deciding between channels rather than a specialist optimising within each. The measurement sprint and the cross-channel programme exist for that buyer.

The answer has two parts. Structurally: a verified measurement setup within three weeks, a full cross-channel programme within a month, and monthly rebalancing from there. That's contractual. Commercially: it depends on your margins, your market, your creative and your sales cycle, and we won't invent a return-on-ad-spend number to close a deal. On a long B2B cycle the first quarter mostly proves the measurement works; the budget moves that pay off show up in pipeline before they show up in revenue, and the report says which is which. What we commit to is that every report shows real revenue or pipeline against real spend, and that budget moves when the numbers say so.

Yes: designed, built and tested by our own team as part of the programme rather than someone else's job. The commonest failure we audit isn't bad ads; it's good ads pointed at pages that can't convert, with an agency on each side of the seam blaming the other. One team on both sides removes the seam.

The cross-channel audit takes two days, the priced programme lands within 48 hours of the audit call, and the measurement sprint starts within 14 days of a signed NDA and runs two to three weeks depending on how broken things are: one consent banner and one checkout is a week; three domains, an app and a CRM handoff is the top of the range. We don't scale spend until tracking is verified, so the first weeks are deliberately about foundations, not fireworks.

Use tests you can check before signing. Will the agency move budget out of a channel it manages? Does it fix measurement before any budget scales, and report platform and analytics numbers side by side with assumptions stated? Do your ad accounts stay in your name? We meet each one: budget moves monthly in writing, measurement is fixed first, and your accounts stay yours throughout.

Two shapes, both on the rate card. The measurement and tracking sprint is a fixed one-time quote, scoped to how broken the setup is. The cross-channel programme is a monthly fee, three-month minimum, driven by how many channels run and how much creative they need: two channels with a monthly creative refresh sit low, four channels fed weekly sit at the top. Media spend is billed to you by each ad platform and is never part of the fee, and your ad accounts stay in your name throughout.

Yes. The full programme ships under partner agencies' brands: your reporting templates, your client calls, our media buyers and analysts. NDA-backed, with a contractual commitment never to approach your clients and a 12-month post-engagement blackout. One wholesale rate card covers it alongside every other discipline.